2022 Wrapped in Memes
The dankest moments of 2022 from the world of SaaS and product-led growth
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest stories from the beautiful world of product-led growth! (PLG)
But not today. It’s the end of the year. And we decided to let loose and have some fun… so here you go.
Toplyne got a fresh coat of paint and a batch of hot new updates over the last month. You can take it for a spin here - it’s free to get started 👇
2022: The year of the tiger OpenAI 🔥
If there’s one thing this year has taught us, it is this: don’t joke about Alopecia to Will Smith. Or writer’s block to content creators.
Cuz ChatGPT SLAPS.
Not Wordle, just Figma being acquired by Adobe 🫠
Who saw that coming? For $20B, Figma gets a ride on Adobe’s go-to-market juggernaut.
This romance will last…
Unlike Pete and Kim, PLG dominated the Forbes Cloud 100 list again. 65-70% of the Cloud 100 companies were product-led.
We’ll be back with a Pete Davidson - Emily Ratajkowski meme to illustrate this point again in 2023.
The flavor of the season, the talk of the town 👊🏼
After growing to $140M in revenue driven purely by a self-serve bottom-up approach, in January 2022, Zapier announced they were officially hiring for Sales roles.
Not long after, Selena Gomez & Hailey Bieber quashed rumors of a fall-out. Coincidence? We think not.
Succession bagged 25 nominations and 4 Emmys 📽
Don’t know about you, but that conversion rate could use some improvement.
A big week for Blake Lively and Toplyne
We announced our $15M Series A round led by Sequoia Capital & Tiger, completely overshadowing Blake Lively’s Met Gala appearance.
A bold new Renaissance 👩🏼🎨
Powered by an emerging landscape of Generative AI tools more star-studded than the Superbowl 2022 half-time show.
NASA released images from the James Webb telescope 🔭
…reminding all of us that if you’re still not using your product-usage data to power your sales motion, your sales teams might still be flying blind.
She’s a ten, but…
The number system is binary.
Little Miss PLG wants a test drive before she buys the Ferrari 🏎
A British publication from 1971 got a revival this year, spawning the Little Miss variations, including our own PLG version. 👇
Don’t be *that* person. 🙅♀️
Especially not at a concert.
Twitter. That’s it. That’s the tweet. 🐦
Just a run-of-the-mill regular year for Twitter.
Apart from the $44 billion acquisition at $54.20 a share, the Ligma Johnson fiasco, the rumored demise of the platform, the Eli Lilly stocks tanking because a tweet from a fake verified account picked up steam, Roger Federer retiring…
…wait, no, can’t blame Elon for that.
They were *cough* PLG, they said 😷
PSA: No one wants a 15-step onboarding guide to take you to value. Not even Jeffrey Dahmer… uh, probably.
Give your VP of Sales the scaries, this Halloween 👻
The death of the PLG CRM 🪦
A "PLG CRM" is NOT going to solve your monetization woes. What is? Getting to the right user through the right channel at the right time - timely product nudges and a magical sales-assist experience.
That’s a wrap for 2022. Happy New Year, Substack fam 🎉
We’ll be back next year with the hottest PLG stories, insights, and (goes without saying) the freshest memes.
See you on the other side. 👋🏻
