A $196M mistake 🙊, Fortune favors the distributed 💰, Avengers assemble , and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
Lessons from a $196M mistake 🙊
Last week brought us Paddle’s acquisition of ProfitWell bringing a conclusion to one of the hottest wars in 2010s SaaS - “the 1-click SaaS metrics wars”.
So why did Baremetrics, who was first to market sell for $4M while ProfitWell, a fast follower, sell for $200M!
Don’t charge for commodities: ProfitWell made metrics FREE and charged only for dunning… completely nerfing Baremetrics “paid-metrics” product
Choose your investors wisely: ChartMogul aggregated metrics across payment processors (Stripe, Adyen, Paypal) while Baremetrics stayed exclusive to its early investor - Stripe
Think ahead: SaaS metrics dashboards ultimately started getting embedded deeper into the payments stack and commoditized by the layer beneath. Stripe itself started rolling out subscription metrics! Chargebee, Recurly, Zuora, and Chargify followed as well.
Avengers assemble 🦸🏻♀️🦸🏻
Replit assembles Earth’s Mightiest heroes to support 12 special teams!
Fortune favors the distributed 💰
🔎 The PLG hunt
“If you know, u-no”
Security is a design problem. That’s the premise of ex-Google designer Parteek’s brainchild: Uno.
Uno attempts to solve the problem statement of security through a design-led approach, starting with a fresh new password manager.
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
King Gong 👑
The whirring growth engine that powered the revenue intelligence tool - a category they themselves created - to a $7.25B valuation, 140% net revenue retention, and close to 0 churn - what can product-led growth learn from Gong?
Fundraising, Venture Capital and Exits 🤑
Unified search across all of your apps. 🔎
Glean has raised $100M in Series C funding.
Vouch aims to unlock the power of video. Minus the production headaches. 📹
Launches, events, and releases
New embeds are coming to Substack 🆕
Content marketers, rejoice 🎉
Webflow now allows you to unpublish CMS items without hitting that dreaded “Publish” button.
Blazing hot meme zone 🚧
Let us know in the comments if you know a FLS (Founder-Led Sales) story 👇
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