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Black Mirror's SaaS collab, Google Maps for Zelda, Super(loom)inal communication, and more...
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This week in PLG 🗞

Black Mirror's SaaS collab, Google Maps for Zelda, Super(loom)inal communication, and more...

Rahul Krishnan
,
Arjun Rakesh
, and
Ruchin Kulkarni
Mar 31
4
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Black Mirror's SaaS collab, Google Maps for Zelda, Super(loom)inal communication, and more...
www.topofthelyne.co

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

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Into the Twitterverse 🐦🌌

  • If you ever find yourself lost in Hyrule, Replit’s got you covered 🗺

    Twitter avatar for @ReplitReplit ⠕ @Replit
    another super cool replit project - Google maps' street view but for Zelda Breath of The Wild 🤯

    March 24th 2022

    33 Retweets224 Likes
  • Superhuman for X goes mainstream 🦸🏻‍♀️

    All hail the king of category (re)creation, Rahul Vohra 🙌🏻

    Twitter avatar for @ankitpansari_Ankit Pansari @ankitpansari_
    We gotta give @rahulvohra for creating a whole new category of fast enterprise software. We have so many Superhuman for X today. @linear for issue tracking. @vimcal for calendar @Scratchpad for CRM Even @intercom announced a new inbox today. Real category creation!

    March 26th 2022

    1 Retweet28 Likes
  • Super(loom)inal communication ⚡️

    A holy grail of science fiction in which communications occur at faster-than-light speeds without any drop in context and quality!

    A crazy sci-fi idea till yesterday, brought to reality by Loom today 🦄

    Twitter avatar for @vhmthVinay Hiremath @vhmth
    Today marks the beginning of an entirely new Loom. 🔍 Search by transcript 👤 Profiles 🏷 Tags 📢 Posting videos for discoverability 🏡 Home feed - looms you care about and are trending ➿ @ mentions to loop people in ✂️ Comments using transcript snippets for context

    Loom @loom

    💻 Introducing Loom HQ. Starting today, we’re rolling out access to a new video HQ. It’ll help you stay connected async and scale knowledge across teams. We’re excited to help organizations foster a tight-knit workplace with video: https://t.co/TE2hpyym8x https://t.co/kldXyrkAyQ

    March 30th 2022

    12 Retweets115 Likes
  • This Replit story should be a Mr. Robot episode 💻

    Here’s how the early team pwned a group trying to abuse Replit:

    Twitter avatar for @amasadAmjad Masad ⠕ @amasad
    Going into startups, no one tells you that fighting is part of the job. At Replit, the toughest people we have to fight are dark web hackers. One time we went head-to-head against an underground group doing really bad things on our service -- this is the story:

    March 28th 2022

    874 Retweets5,336 Likes

  • A SaaS x Black Mirror collab 😈

    A (dystopian?) thread on drumming up SaaS sales with AI-generated LinkedIn profiles 🧵

    Twitter avatar for @shannonpareilShannon Bond @shannonpareil
    Meet Keenan Ramsey. Her LinkedIn profile says she sells software for RingCentral & has a business degree from NYU. She likes CNN, Amazon, & Melinda French Gates. Her pitches come punctuated with emojis.
    npr.org/2022/03/27/108…
    Image

    March 27th 2022

    3,757 Retweets12,786 Likes

🔎 The PLG hunt

  • Patreon reclaimed 90% of the time they used to spend implementing and fixing analytics. How? Meet Avo.

    The analytics governance platform founded by Stefania Olafsdóttir and Sölvi Logason is reimagining how verticals within organizations - PM, Dev, Data Science - plan, track, and govern analytics.

    Deep down, most companies, especially after past a certain stage, do not trust their data. Avo is the cross-functional glue that fixes this deep pain point using Inspectors, observability platforms, typesafe code, and unit tests.

    Twitter avatar for @avohqAvo @avohq
    ✨ New in Avo ✨ › Free trial of the Avo Team Plan › Name Mapping › Source-dependent values › And more… 🧵
    bit.ly/3Da4oENNew in Avo: Free team plan trials and fresh features!Try out our paid features on a 7 day trial, get better tracking plan documentation with name mapping, billing roles, pinned properties, and more stuff to make your work smoother.bit.ly

    March 24th 2022

    3 Retweets7 Likes

    Their team plan now has a free trial. 👆

    Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment


Growth Stories 🚀

Breaking down the Lusha-machine 🛠

This week, we dive deep into one of PLG’s poster children.

Lusha, the sales intelligence platform raised two rounds in 2021 but grew to 12k paying customers fully bootstrapped prior to that. This is the story of the Tel-Aviv/Boston based company’s hyper-growth:

Twitter avatar for @ToplynehqToplyne @Toplynehq
12k paying customers and 500k+ registered users in just 4.5 years, with $0 in funding. Followed by two rounds of funding in 2021. A community of 800k+ A $1.5B valuation. Here's the @LushaData hyper-growth story: ft. @yonitseru @Assaf381 @PSG_equity
Lusha and the science of super-targeted prospectingThe story of the sales-intelligence platform’s hyper-growth to a $1.5B valuation in five years while building a community of 800k+bit.ly

March 29th 2022

5 Retweets13 Likes

Fundraising, Venture Capital, and Exits 🤑

  • Figma’s collaboration layer brought to the modern data stack:

    Hex.tech announced their Series B this week

    Twitter avatar for @sarahdingwangSarah Wang @sarahdingwang
    1/ Excited to share that @a16z is leading @_hex_tech ’s Series B! One of the biggest gaps we’ve seen in the modern data stack is the collaboration layer aka what @figma brought to product design & @benchling to life sciences… That is, until we met Hex 👇
    a16z.com/2022/03/22/inv…Investing in Hex | Andreessen HorowitzMuch has been discussed, written, and reconfigured around the modern data stack – and for good reason, it’s one of the most significant shifts in data architecture of our time. But as close followers of its evolution, one of the …a16z.com

    March 22nd 2022

    20 Retweets148 Likes
  • The “AWS for testers” announced their Series C round this week 💸

    Congratulations to LambdaTest!

    Twitter avatar for @lambdatestingLambdaTest @lambdatesting
    We are happy to announce that we have raised $45M in a round led by Premji Invest with participation from existing investors.🎉 We want to use this opportunity to thank our customers, investors, & team members for trusting and supporting us. Here's to growing stronger, together!

    March 29th 2022

    16 Retweets36 Likes
  • End-to-end encrypted document editor Skiff announced $10.5M in Series A funding led by Sequoia 💻

    Twitter avatar for @skiffprivacySkiff @skiffprivacy
    Today's the day we announce our Series A - led by @sequoia 🌲🌳🌴 And covered by @zackwhittaker 📰
    techcrunch.com/2022/03/30/ski…Skiff bags $10.5M to build private/collaborative workspaces – TechCrunchThe startup already has more than 20,000 people using its end-to-end encrypted document editor.techcrunch.com

    March 30th 2022

    28 Retweets123 Likes

Launches, events, and releases

  • Figma now supports right-to-left languages 👇

    Twitter avatar for @figmaFigma @figma
    انتهى وقت الانتظار: أصبحت لغات الاتجاه من اليمين لليسار متاحة في كلّ من Figma وFigJam 🥳 أصبح بإمكانك الآن الكتابة وصياغة المحتوى بأي من لغات الاتجاه من اليمين لليسار، بما في ذلك العربية والعبرية والأوردو. مزيد من المعلومات:
    bit.ly/36IQxsW

    March 29th 2022

    165 Retweets1,114 Likes
  • YC Demo Day will feature 400 startups from 42 countries 🌎

    Twitter avatar for @ycombinatorY Combinator @ycombinator
    Today, we're kicking off our 34th Demo Day — featuring founders from 42 countries and over 400 startups building in every sector, from fintech, B2B SaaS, Web3, consumer, healthcare, education, climate, energy, and more. Meet the YC Winter 2022 batch:
    Meet the YC Winter 2022 Batch | Y CombinatorFor the Winter 2022 batch, we received 17,000 applications from founders around the world and funded 414. Today, these founders will present their companies to an invite-only audience of investors at Y Combinator’s 34th Demo Day.ycombinator.com

    March 29th 2022

    69 Retweets283 Likes

Nerding out on PLG 🤓📚

What does today’s PM Stack look like, compared to a year ago?

The results of Lenny’s informal survey saw Loom, Coda, and Github climb up the list and a pattern emerge of decreasing reliance on spreadsheets.

Twitter avatar for @lennysanLenny Rachitsky 🇺🇦🇺🇸 | lennysan.eth @lennysan
PM Stack, one year later: 🏆 Top: @SlackHQ @NotionHQ @figma @Jira @MiroHQ @googledocs (same as 2021) ⬆️ Up: @loom @Zoom @linear @asana @coda_hq @github ⬆️ Down: @trello @msexcel @googlesheets ↔️ Staying strong: @Confluence @productboard @airtable @MicrosoftTeams @whimsical
Image

Lenny Rachitsky 🇺🇦🇺🇸 | lennysan.eth @lennysan

Final results of the informal Product Manager stack survey Surprises: 1. @SlackHQ 🥇 2. @MiroHQ at 6th 3. @NotionHQ over @googledocs 4. @WhimsicalPowers in top 20 5. For tasks: @Jira ➡️ @trello ➡️ @productboard ➡️ @asana ➡️ @linear_app ➡️ @mondaydotcom ➡️ @clickup https://t.co/CPeqGLVoJc https://t.co/k8Ou9UjJu9

March 24th 2022

29 Retweets226 Likes


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