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Bloodbath in the public markets, Andreesen's Law of irrelevance, go niche or go home, and more...
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This week in PLG 🗞

Bloodbath in the public markets, Andreesen's Law of irrelevance, go niche or go home, and more...

Rahul Krishnan
,
Arjun Rakesh
, and
Ruchin Kulkarni
Jan 20, 2022
5
1
Share this post
Bloodbath in the public markets, Andreesen's Law of irrelevance, go niche or go home, and more...
www.topofthelyne.co

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Get early access to Toplyne for free 🤩


Into the Twitterverse 🐦🌌

  • We have to start with the bloodbath in the public markets 💀

    This video summarized most of our moods perfectly 😬

    Twitter avatar for @loganbartlett
    logan bartlett @loganbartlett
    When your portfolio is all late stage private software companies priced at 200x ARR
    10:50 PM ∙ Jan 18, 2022
    1,244Likes43Retweets

  • Go niche or go home🚀

    How does one go from 0 to 3M users in 6 months… How?

    “Don’t be afraid to go niche”

    Olivia Moore’s article captures how Discord started small within Reddit’s Final Fantasy community.

    Twitter avatar for @omooretweets
    Olivia Moore @omooretweets
    In this week's Launched, I explored the early days of Discord. A single post on the Final Fantasy XIV subreddit attracted the first 600 users. But how did this balloon into 3M users in Discord's first six months? ⬇️
    Image
    4:36 PM ∙ Jan 12, 2022
    333Likes52Retweets
  • PLG dominates the SaaS secondary markets 🔥

    Nearly every SaaS company on Pitchbook’s 30 most sought-after startups on the secondary market are PLG companies - Stripe, Airtable, Canva, Figma, Snyk 👩🏻‍💻

    Image
  • The SMB markets are deeper than any of us realize… 🤷🏻‍♂️

    Just look at Hubspot, which is accelerating… yes, ACCELERATING… as it gets past $1B in ARR 🤯

Twitter avatar for @jasonlk
Jason ✨BeKind✨ Lemkin 2️⃣0️⃣2️⃣2️⃣ @jasonlk
HubSpot growth at $1.0B ARR: 32% $1.1B ARR: 41% $1.5B ARR: 49% Woah More here:
youtu.beHubSpot at $1.5 BILLION in ARR — Growing 49%!! Here’s How They Did ItHubSpot has been the leading marketing platform for SMBs for years. But it’s gone on to do something we never used to see. Accelerate and grow every faster...
1:17 AM ∙ Jan 15, 2022
  • Tesla Roadster vs. Bugatti Chiron reminded us of what PLG apps feel like vs. their old-timey competitors 🏎

    Stripe vs. Paypal

    Canva vs. Adobe

    Notion vs. Word

    …

    …

    The list goes on

    …

    …

    Twitter avatar for @RodrigoTeijeiro
    Rodrigo Teijeiro @RodrigoTeijeiro
    Pretty insane accomplishment.
    Image
    3:18 AM ∙ Jan 17, 2022
    11,168Likes904Retweets
  • For all the “technical” perfectionists out there, @pmarca offers a reality check 😬

    Andreesen’s Law: Every technology becomes technically perfect at the precise moment when it becomes irrelevant.

Twitter avatar for @eladgil
Elad Gil @eladgil
Andreessen's Law: Every technology becomes technically perfect at the precise moment when it becomes irrelevant. From @pmarca
Image
5:36 PM ∙ Jan 18, 2022
1,574Likes162Retweets

🔎 The PLG hunt

  • The world’s largest ecosystem for building no-code applications…👩🏻‍💻

    That’s what Softr has set out to build. In just a year, the German company’s no-code web app building platform has attracted ~35,000 business and creator customers. Softr’s use cases range from custom apps to marketplaces, online communities, internal tools, client portals, directories, and more - currently powered by Airtable data, but set to become data-source agnostic very soon.

    They announced their Series A round earlier this week:

    Twitter avatar for @softr_io
    Softr @softr_io
    Excited to announce our $13.5M Series A round at @softr_io led by @mattturck at FirstMark Capital, and 35+ amazing angels, the world’s top minds in product, growth and community. 🎉🚀 We are building the world’s largest ecosystem for no-code apps. softr.io/blog/worlds-la…
    softr.ioSoftr raises $13.5M Series AWe are excited to announce that we’ve raised a $13.5M Series A to create the world’s largest ecosystem for building no-code apps.
    3:53 PM ∙ Jan 18, 2022
    268Likes37Retweets

    Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment


Growth Stories 🚀

Introducing Scratchpad, the app with a mind-blowing 60% DAU/WAU ratio 🤯

In a world where the skillsets that make a great salesperson remain elusive, mysterious & rare, why would you waste their time scrambling to update records on Salesforce? Sales folk, meet Scratchpad. (That is if you haven’t, already.)

The average Scratchpad user uses Scratchpad 3 out of 5 working days a week! According to David Sacks, once a Sales rep started using Scratchpad, two things tend to happen: (1) it becomes a daily habit, and (2) they share it with their teammates." Here’s the whole scoop:

Top of the Lyne
Doubling sales productivity with Scratchpad
👋🏻 Hey, Ruchin here! Welcome to another edition of the Growth Stories series 🙌🏻 Every week we break down growth strategies employed by the hottest SaaS PLG Cos and share tactics that you can experiment with at work! If you’re a new subscriber or if you couldn’t find our emails this last month, fret not - We have you covered ❤️! Here are some of our …
Read more
a year ago · 3 likes · Arjun Rakesh, Rahul Krishnan, and Ruchin Kulkarni

Fundraising, Venture Capital and Exits 🤑

  • Say hello to better workdays ⏰

    Clockwise’s mission to rework the workday and make time for what matters kicks into next gear with the latest round of funding led by Coatue.

    Twitter avatar for @getclockwise
    Clockwise @getclockwise
    We’re proud to announce our $45M Series C to help bring a new way of working to more people worldwide. Led by Coatue, @Atlassian Ventures participated along with existing investors @Accel, @GreylockVC & @BainCapVC.
    bit.lyClockwise raises $45M Series C to rework the workday | ClockwiseToday, we’re proud to announce that we’ve raised $45M in funding to advance our AI technology and bring this new way of working to more people worldwide.
    2:03 PM ∙ Jan 18, 2022
    38Likes8Retweets

    Read more about this beautiful little Chrome extension here.

    If you prefer to listen rather than read, tune into the Clockwise story on the Top of the Lyne podcast 🎙:

Launches, events, and releases

  • Conditional logic for your unconditional love of automation

    Now you can prime Airtable automations to do exactly what you want. 🦾

    Twitter avatar for @airtable
    Airtable @airtable
    ✨ New feature alert: Today we’ve officially launched conditional logic for Automations ⚡ You can now create complex automations that let you put detailed workflows on autopilot. Get the details ➡️ ow.ly/p86c50HycSF
    5:48 PM ∙ Jan 19, 2022
    91Likes14Retweets
  • Thank you, Notion. Was that so hard?🤣

    No more pulling your hair out trying to select text within and across multiple blocks.

    Twitter avatar for @NotionHQ
    Notion @NotionHQ
    We finally did it 😤 Notion’s text editor has been completely rebuilt to combine: - the flexibility of “blocks” - the ease of a traditional word processor Rolling out this month on desktop & mobile: SELECT TEXT ACROSS MULTIPLE BLOCKS!
    Image
    7:30 PM ∙ Jan 19, 2022
    5,279Likes375Retweets

Nerding out on PLG 🤓📚

“Amp It Up” - ❄️ Snowflake CEO Frank Slootman’s new book on Hypergrowth is…unique

Snowflake CEO and Chairman Frank Slootman and Harry Stebbings cover a lot of ground here from prioritization, performance reviews, and what makes good people great… to the art of leadership and board management.



Some housekeeping…

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Bloodbath in the public markets, Andreesen's Law of irrelevance, go niche or go home, and more...
www.topofthelyne.co
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1 Comment
Munawar Alam
Jan 22, 2022

Blown away by the growth of softr,notion and airtable all no code tools which i use frequently⚡️

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