Discover more from Top of the Lyne
Building the fastest e-mail experience known to man
With Gaurav Vohra, Founding Team member at Superhuman
Today, we’re picking the 🧠 of Gaurav Vohra, Head of Strategy & Analytics, Superhuman.
Watch the full version here or scroll ahead for the TL;DR.
If you’re planning to listen to this on your treadmill or on your drive to work and would prefer the audio-only version, we got you covered:
Catch the full episode on Spotify:
…or Apple podcasts, if that’s what floats your boat:
Meet Superhuman: The platform that monetized time!
In a world where over a billion people spend three hours a day reading and writing emails, Superhuman enables them to fly through their inboxes twice as fast as before.
Gaurav is one of the founding team members who set up many of the company's key functions (onboarding, success, delight, growth…), scaled them from 0 to 1, and then engineered repeatability into those functions.
Today, Superhuman enjoys a waitlist of over half a million users and was recently valued at $825M! 🚀
Catch our in-depth breakdown of Superhuman’s growth story here.
We cover a lot of ground here with Gaurav, including:
Building in the UK vs. the US
Sales lessons from "Get out to vote"
Ingredients of the Superhuman onboarding experience
What not to do with your product onboarding
Why a strong product vision matters
How to engineer word of mouth
Superhuman's top-down PLG motion (yep)
The ideal split b/w PLG & Sales
🐦 Twitter Shout-out: Huberman Lab