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Building the fastest e-mail experience known to man
www.topofthelyne.co
Humans of PLG💥

Building the fastest e-mail experience known to man

With Gaurav Vohra, Founding Team member at Superhuman

Rahul Krishnan
,
Ruchin Kulkarni
, and
Gayatri Gaidhani
Dec 1, 2022
6
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Building the fastest e-mail experience known to man
www.topofthelyne.co

Today, we’re picking the 🧠 of Gaurav Vohra, Head of Strategy & Analytics, Superhuman.

Watch the full version here or scroll ahead for the TL;DR.

If you’re planning to listen to this on your treadmill or on your drive to work and would prefer the audio-only version, we got you covered:

Catch the full episode on Spotify:

…or Apple podcasts, if that’s what floats your boat:

Meet Superhuman: The platform that monetized time!

In a world where over a billion people spend three hours a day reading and writing emails, Superhuman enables them to fly through their inboxes twice as fast as before.

Gaurav is one of the founding team members who set up many of the company's key functions (onboarding, success, delight, growth…), scaled them from 0 to 1, and then engineered repeatability into those functions.

Today, Superhuman enjoys a waitlist of over half a million users and was recently valued at $825M! 🚀

Catch our in-depth breakdown of Superhuman’s growth story here.

We cover a lot of ground here with Gaurav, including:

  • Building in the UK vs. the US

  • Sales lessons from "Get out to vote"

  • Ingredients of the Superhuman onboarding experience

  • What not to do with your product onboarding

  • Why a strong product vision matters

  • How to engineer word of mouth

  • Superhuman's top-down PLG motion (yep)

  • The ideal split b/w PLG & Sales


Shownotes 📝

Gaurav’s recommendations:

🔗 Tools: aText, Brain.fm

🐦 Twitter Shout-out: Huberman Lab

Connect with him at :

🔗LinkedIn

💙 Twitter


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