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Can non-SaaS be PLG? Gitlab goes public, Stripe acquires Recko, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
GitLab IPO = 2 x GitHub acquisition! 🤯
GitLab went public last week rising to a market cap of over $15B! That makes Microsoft’s acquisition of GitHub 3 years ago look like an absolute steal considering GitHub in 2018 was at a larger revenue scale than GitLab is in 2021 SaaS outcomes always surprise!
“PLG is just for SaaS” 🚩 🚩 🚩 🚩 🚩 🚩 🚩 🚩 🚩 🚩 🚩 🚩
Some of the most interesting PLG companies in the world are in fact not SaaS companies! PLG as a philosophy has enabled some of the largest fintech and edtech outcomes! Think Toast, Plaid, Robinhood, Byjus…
Startups build. Giants acquire! 💰
Friend of the newsletter, Ali Abouletta paints an interesting picture of the power of acquisitions and how it’s fueled Atlassian’s explosion in market cap over the years 📈
Peeking under the hood of Calendly and Dropbox’s virality 🔥
Ryan Kaufman (aka growth student) demystifies the growth loops that power giants like Calendly and Dropbox!
Growth Stories 🚀
The tactics and strategies that raised Notion to 20M+ users and a $10B valuation 🚀
Selling picks and shovels: Built the lego blocks for a
more productive world 🛠
Nurturing community: r/notion now has 150k+ users 🤝
Going international: 85%+ of users are outside the US 🌏
Learn more 👇🏻
New podcast episode alert! 🚨 Find out how Productboard is becoming the Salesforce for product management 👇🏻 Make sure to follow the channel on Spotify for weekly updates
Fundraising, Venture Capital and Exits 🤑
SaaS is moving eastward 🙌🏻
PLG has made it easier than ever for SaaS companies to build in the East and sell in the West! Valley companies beware… The Times They Are a-Changin' 🎶
Stripe announced its acquisition of Recko marking the company’s first acquisition in India. The 2020s are the era of SaaS being built out
Copy.ai ✍🏻 raised an $11M Series A from who’s who of SaaS investors - Sequoia, Craft, Tiger, Elad Gil, you name it. Super excited for one of our favorite marketing tools to blitzscale! ⚡️
The onslaught of PLG IPOs continues! 🤑
GitLab made its entry into the public markets last week and traded up to $15B, leaving the world of PLG enthused and former GitHub employees enraged (just a guess 🙈 )
Launches, events, and releases
FigJam has some exciting updates for us 💝
Price cut! Pro plans is now $3 / seat (from $8) and Org plans cost $5 / seat ( from $5) per seat
Plugins and widgets
Is there anything Canva can’t do? 🤩
Nerding out on PLG 🤓📚
Sam Crowell Richard from OpenView partners lays out guidelines for hiring your ‘Growth Person’
Hire a farmer, not a hunter
Look for a go-getter
Here’s some more reason why you should follow Sam 👇🏻
Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.