👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

• With great power comes great responsibility! 🦸🏻‍♀️

  As Canva announced its $40B valuation round, what truly grabbed headlines (and warmed our ❤️s) was the company’s reiterated focus on doing the most good they can! Inspiring vision and mission from a company that couldn’t deserve it more 🇦🇺

Melanie Perkins @MelanieCanva

The opportunity that we have is only superseded by the responsibility we feel. We hope we can live up to it over the years to come. So lucky to turn a wild idea into reality with the best team, community and investors. Exciting progress on our 2-step plan: A note to the Canva CommunityToday is a very special day for Canva — we have some exciting news that we’d love to share with all of you. News that has been many years in the making, that wouldn’t exist without the hard work, and…bit.ly

September 14th 2021

103 Retweets751 Likes

• How going freemium saved Mailchimp from certain 💀

  In an era when PLG was just three random alphabets strung together, Mailchimp made a big bet to give away email software for FREE. Profit grew by 650% that year‼️ The biz started adding 30k users every month. And by Sept 2010, they had grown to 450k users and just over $2MM ARR.

There isn’t a day when the power of product-led growth doesn’t surprise and fascinate us 😌

Jesse Pujji @jspujji

A project manager and a failed DJ use their severance packages to bootstrap a web design agency. It fails. The crazy part? Their side hustle turns into a ubiquitous $10 Billion SaaS Startup 👇🏽👇🏽👇🏽

September 10th 2021

427 Retweets1,905 Likes

• Calendly’s insane sales efficiency! 🤯

  This tweet beautifully summarized their org chart and how lean the sales function is. Calendly took just 10 salespeople to reach $100M ARR! 😱

  Paul Yacoubian @PaulYacoubian

  Org chart for Calendly - one of my favorite product-led growth driven saas tools

  

  September 7th 2021

  8 Retweets181 Likes

  3 salespeople to reach $30M ARR, 7 to reach $70M, and 10 to reach $100M 🚀 Wondering how they did it?👇🏻👇🏻

  Top of the Lyne

  How Calendly will scale to $1B ARR 🚀

  A tool that collates availability from your favorite calendars & multiple accounts (family, personal, professional.. you know the drill), lets the user share it via links, and allows the recipient to block time for meetings without conflicts. Sounds like a super cool plugin/feature for your meeting apps right? Tope Awotona didn't think so. He saw the po…

  Read more

  a year ago · Arjun Rakesh and Aizuddin

Growth Stories 🚀

Every time a new tech role is born so is a Salesforce-like behemoth! 🚀

Inbound marketers → Hubspot

Product designers → Figma

API developers → Postman

And, Productboard is that platform for Product Management! Here’s how they’ll get there 👇🏻

Sophie Lalonde @SophieALalonde

How Productboard will become the Salesforce of product management 🚀 Some great insights, and some good laughs... topofthelyne.substack.com/p/productboard…How Productboard will become the Salesforce of product management 🚀The secret to Productboard’s success, a world-class go-to-market (GTM) strategytopofthelyne.substack.com

September 14th 2021

3 Retweets10 Likes

Fundraising, Venture Capital and Exits 🤑

1. Canva raises $200 million at a $40 billion valuation making it one of the most valuable private companies on the planet! 🌏

   TechCrunch @TechCrunch

   ICYMI: @canva raises $200 million at a $40 billion valuation. This funding round solidifies Canva as one of the most valuable private software companies out there. Canva raises $200 million at a $40 billion valuation – TechCrunchCanva is now valued at $40 billion following a fresh capital injection of $200 million (USD) in a round led by T. Rowe Price. New and existing investors participated in the round, including Franklin Templeton, Sequoia Capital Global Equities, Bessemer Venture Partners, Greenoaks Capital, Dragoneer I…techcrunch.com

   September 15th 2021

   30 Retweets114 Likes

2. Intuit is acquiring email marketing company Mailchimp for $12 billion in cash and stock 💰

   Mailchimp @Mailchimp

   📢 We have some big news to share: @Intuit is acquiring Mailchimp! Like us, understanding small businesses is in Intuit’s DNA. Together, we’ll take our marketing platform to the next level to help solve our customers’ biggest problems. intuit.com/blog/news-soci…Intuit to Acquire Mailchimp - Intuit®: Official BlogIntuit is acquiring Mailchimp, a world-class, global customer engagement and marketing platform for growing small and mid-market businesses.intuit.com

   September 13th 2021

   49 Retweets122 Likes

3. Xendit secures $150 million Series C to build out digital payment infrastructure across Southeast Asia. 🇮🇩

Launches, events, and releases 🆕

1. Grammarly SDK beta lets developers embed automated text editing in any web app 🛠️ 💻

2. Calendso is now Cal.com! What started as an open-source side project has now grown to serve hundreds of companies and thousands of customers every day. 📆

   Front introduces customer-centric features with deeper CRM integration.

   Front @FrontHQ

   We’re LIVE! 🚨 CEO @collinmathilde is sharing her vision for the future of #customercommunication 💬 It's not too late to join in: front.com/next-frontier-…

   

   September 15th 2021

   1 Retweet8 Likes

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   Nerding out on PLG 🤓📚

   PLG is not a one-size-fits-all approach — some tactics will be more effective than others depending on your product and market, and your strategy will need to shift as you grow.

   Find out how Accel defines ways to build strong and sustainable PLG foundations👇

   Accel @Accel

   Product-led growth is not a one-size-fits-all approach, but there are similar strategies you’ll find among successful startups. We're sharing five here 👀⬇️ #productled #growth accel.com/noteworthy/wha…Accel - What is Product Led Growth?accel.com

   September 9th 2021

   5 Retweets9 Likes

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