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Canva raises at $40B, Mailchimp acquired for $12B, Grammarly's SDK launch, and more...

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This week in PLG 🗞

Canva raises at $40B, Mailchimp acquired for $12B, Grammarly's SDK launch, and more...

Ruchin Kulkarni
,
Arjun Rakesh
, and
Aizuddin
Sep 16, 2021
7
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👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇


Into the Twitterverse 🐦🌌

  • With great power comes great responsibility! 🦸🏻‍♀️

    As Canva announced its $40B valuation round, what truly grabbed headlines (and warmed our ❤️s) was the company’s reiterated focus on doing the most good they can! Inspiring vision and mission from a company that couldn’t deserve it more 🇦🇺

Twitter avatar for @MelanieCanva
Melanie Perkins @MelanieCanva
The opportunity that we have is only superseded by the responsibility we feel. We hope we can live up to it over the years to come. So lucky to turn a wild idea into reality with the best team, community and investors. Exciting progress on our 2-step plan:
bit.lyA note to the Canva CommunityToday is a very special day for Canva — we have some exciting news that we’d love to share with all of you. News that has been many years in the making, that wouldn’t exist without the hard work, and…
11:18 PM ∙ Sep 14, 2021
751Likes103Retweets
  • How going freemium saved Mailchimp from certain 💀

    In an era when PLG was just three random alphabets strung together, Mailchimp made a big bet to give away email software for FREE. Profit grew by 650% that year‼️ The biz started adding 30k users every month. And by Sept 2010, they had grown to 450k users and just over $2MM ARR.

There isn’t a day when the power of product-led growth doesn’t surprise and fascinate us 😌

Twitter avatar for @jspujji
Jesse Pujji @jspujji
A project manager and a failed DJ use their severance packages to bootstrap a web design agency. It fails. The crazy part? Their side hustle turns into a ubiquitous $10 Billion SaaS Startup 👇🏽👇🏽👇🏽
7:16 PM ∙ Sep 10, 2021
1,905Likes427Retweets
  • Calendly’s insane sales efficiency! 🤯

    This tweet beautifully summarized their org chart and how lean the sales function is. Calendly took just 10 salespeople to reach $100M ARR! 😱

    Twitter avatar for @PaulYacoubian
    Paul Yacoubian @PaulYacoubian
    Org chart for Calendly - one of my favorite product-led growth driven saas tools
    Image
    3:27 PM ∙ Sep 7, 2021
    181Likes8Retweets

    3 salespeople to reach $30M ARR, 7 to reach $70M, and 10 to reach $100M 🚀 Wondering how they did it?👇🏻👇🏻

    Top of the Lyne
    How Calendly will scale to $1B ARR 🚀
    A tool that collates availability from your favorite calendars & multiple accounts (family, personal, professional.. you know the drill), lets the user share it via links, and allows the recipient to block time for meetings without conflicts. Sounds like a super cool plugin/feature for your meeting apps right? Tope Awotona didn't think so. He saw the po…
    Read more
    2 years ago · Arjun Rakesh and Aizuddin

Growth Stories 🚀

Every time a new tech role is born so is a Salesforce-like behemoth! 🚀

Inbound marketers → Hubspot

Product designers → Figma

API developers → Postman

And, Productboard is that platform for Product Management! Here’s how they’ll get there 👇🏻

Twitter avatar for @SophieALalonde
Sophie Lalonde @SophieALalonde
How Productboard will become the Salesforce of product management 🚀 Some great insights, and some good laughs... topofthelyne.substack.com/p/productboard…
topofthelyne.substack.comHow Productboard will become the Salesforce of product management 🚀The secret to Productboard’s success, a world-class go-to-market (GTM) strategy
4:04 PM ∙ Sep 14, 2021
10Likes3Retweets

Fundraising, Venture Capital and Exits 🤑

  1. Canva raises $200 million at a $40 billion valuation making it one of the most valuable private companies on the planet! 🌏

    Twitter avatar for @TechCrunch
    TechCrunch @TechCrunch
    ICYMI: @canva raises $200 million at a $40 billion valuation. This funding round solidifies Canva as one of the most valuable private software companies out there.
    techcrunch.comCanva raises $200 million at a $40 billion valuation – TechCrunchCanva is now valued at $40 billion following a fresh capital injection of $200 million (USD) in a round led by T. Rowe Price. New and existing investors participated in the round, including Franklin Templeton, Sequoia Capital Global Equities, Bessemer Venture Partners, Greenoaks Capital, Dragoneer I…
    8:32 PM ∙ Sep 15, 2021
    114Likes30Retweets
  2. Intuit is acquiring email marketing company Mailchimp for $12 billion in cash and stock 💰

    Twitter avatar for @Mailchimp
    Mailchimp @Mailchimp
    📢 We have some big news to share: @Intuit is acquiring Mailchimp! Like us, understanding small businesses is in Intuit’s DNA. Together, we’ll take our marketing platform to the next level to help solve our customers’ biggest problems. intuit.com/blog/news-soci…
    intuit.comIntuit to Acquire Mailchimp - Intuit®: Official BlogIntuit is acquiring Mailchimp, a world-class, global customer engagement and marketing platform for growing small and mid-market businesses.
    8:46 PM ∙ Sep 13, 2021
    122Likes49Retweets
  3. Xendit secures $150 million Series C to build out digital payment infrastructure across Southeast Asia. 🇮🇩

Launches, events, and releases 🆕

  1. Grammarly SDK beta lets developers embed automated text editing in any web app 🛠️ 💻

  2. Calendso is now Cal.com! What started as an open-source side project has now grown to serve hundreds of companies and thousands of customers every day. 📆

    Front introduces customer-centric features with deeper CRM integration.

    Twitter avatar for @FrontHQ
    Front @FrontHQ
    We’re LIVE! 🚨 CEO @collinmathilde is sharing her vision for the future of #customercommunication 💬 It's not too late to join in: front.com/next-frontier-…
    Image
    4:03 PM ∙ Sep 15, 2021
    8Likes1Retweet

    Nerding out on PLG 🤓📚

    PLG is not a one-size-fits-all approach — some tactics will be more effective than others depending on your product and market, and your strategy will need to shift as you grow.

    Find out how Accel defines ways to build strong and sustainable PLG foundations👇

    Twitter avatar for @Accel
    Accel @Accel
    Product-led growth is not a one-size-fits-all approach, but there are similar strategies you’ll find among successful startups. We're sharing five here 👀⬇️ #productled #growth accel.com/noteworthy/wha…
    accel.comAccel - What is Product Led Growth?
    10:29 PM ∙ Sep 9, 2021
    9Likes5Retweets


Some housekeeping…

Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!

Thanks again, and please tell a few friends if you feel like it.

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