Cloudflare's Outage and other 🔥 takes from the PLG world!
Your weekly PLG guide: ClickUp's Touch up, Sage Growth Advice, and the latest funding round-up
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
SNAP - And half the internet goes down 😨
Cloudflare’s Thanos snap this week saw a range of popular services go offline
Today, June 21, 2022, Cloudflare suffered an outage that affected traffic in 19 of our data centers. This was caused by a change that was part of a long-running project to increase resilience in our busiest locations. Here's what happened: cfl.re/3Obqxr6A change that was deployed as part of a long-running project affected 19 data centers - 4% of the total network that handles 50% of all requests
Affecting:
Canva
Omegle
NordVPN
DoorDash
Medium
Discord
…you get the idea 🤷🏻♀️
Let your product be your sensei 🧑🏻🏫
Tom Laufer with some sage advice for growth teams here.
TL;DR: Create sustainable growth that leverages your product by:
Identifying your “aha” moment and creating a path that gets users there ASAFP
Aiming to optimize activation rates for users who fall in your market-fit rather than ALL users
ClickUp’s getting a TouchUp 💄
You’ll want to fire up your subwoofers for this sneak preview 🍿
🔎 The PLG hunt
Javascript for the serverless era 👩🏻💻
With Node.js, Ryan Dahl showed the world how useful JavaScript outside the browser can be. Deno is the extension of this idea. Deno is a runtime for JavaScript, TypeScript, and WebAssembly based on Rust and the V8 JavaScript engine.
The Deno stack is built to improve local development and system APIs. With money in the bank from their Series A, the team plans to build out their Deno Deploy, their commercial offering: a modern user-friendly, serverless-at-edge system.
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Audio on Zoom calls: Clear & Krisp ✅
In 2020 - in just ONE year - Krisp.ai grew its active users by 20x, enterprise accounts by 23x, and ARR by 13x. Here’s a look at the product-led growth engine powering the magic👇
Fundraising, Venture Capital, and Exits 🤑
The LogRocket rocketship is now in the Series C orbit 🚀
The frontend monitoring and product analytics platform is doubling down on R&D and hiring
SleekFlow’s now backed by the Tiger 🐯
SleekFlow is an omnichannel social commerce platform that helps businesses build customer flow automation from messaging and live video to transactions
Product notifications made easy with Courier 💌
Courier provides an API and studio to send and build notifications across a range of channels
Automation for the masses 👭
Workflow automation tool Bardeen announced their Series A this week
Launches, events, and releases
Two-way messaging comes to Intercom 🤝
RevueTwitter WriteTwitter is also testing a new long-form blogging feature called Twitter Notes,
Nerding out on PLG 🤓📚
Peter Ramsey on why an obsession with the user experience is a healthy one 👇
Highlighting the importance of UX, but also growth teams & product-led growth in:
increasing conversion rates
decreasing churn
Upselling
Some housekeeping…
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