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Cloudflare's Outage and other 🔥 takes from the PLG world!

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This week in PLG 🗞

Cloudflare's Outage and other 🔥 takes from the PLG world!

Your weekly PLG guide: ClickUp's Touch up, Sage Growth Advice, and the latest funding round-up

Rahul Krishnan
,
Arjun Rakesh
,
Ruchin Kulkarni
, and
Aishwarya G
Jun 23, 2022
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👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

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Into the Twitterverse 🐦🌌

  • SNAP - And half the internet goes down 😨

    Cloudflare’s Thanos snap this week saw a range of popular services go offline

    Twitter avatar for @Cloudflare
    Cloudflare @Cloudflare
    Today, June 21, 2022, Cloudflare suffered an outage that affected traffic in 19 of our data centers. This was caused by a change that was part of a long-running project to increase resilience in our busiest locations. Here's what happened: cfl.re/3Obqxr6
    12:41 PM ∙ Jun 21, 2022
    1,963Likes807Retweets

    A change that was deployed as part of a long-running project affected 19 data centers - 4% of the total network that handles 50% of all requests

    Affecting:

    • Canva

    • Omegle

    • NordVPN

    • DoorDash

    • Medium

    • Discord

    • …you get the idea 🤷🏻‍♀️

  • Let your product be your sensei 🧑🏻‍🏫

    Tom Laufer with some sage advice for growth teams here.

    TL;DR: Create sustainable growth that leverages your product by:

    • Identifying your “aha” moment and creating a path that gets users there ASAFP

    • Aiming to optimize activation rates for users who fall in your market-fit rather than ALL users

  • ClickUp’s getting a TouchUp 💄

    You’ll want to fire up your subwoofers for this sneak preview 🍿

    Twitter avatar for @clickup
    ClickUp @clickup
    Are you ready for it...? ⚡️ ClickUp 3.0 ⚡️ Better. Faster. Stronger. Coming Fall 2022.
    4:30 PM ∙ Jun 22, 2022
    101Likes15Retweets

🔎 The PLG hunt

Javascript for the serverless era 👩🏻‍💻

With Node.js, Ryan Dahl showed the world how useful JavaScript outside the browser can be. Deno is the extension of this idea. Deno is a runtime for JavaScript, TypeScript, and WebAssembly based on Rust and the V8 JavaScript engine.

The Deno stack is built to improve local development and system APIs. With money in the bank from their Series A, the team plans to build out their Deno Deploy, their commercial offering: a modern user-friendly, serverless-at-edge system.

Twitter avatar for @deno_land
Deno @deno_land
The Deno Company has raised $21M in an investment round led by @sequoia
deno.comDeno raises $21MSeries A led by Sequoia Capital
6:27 PM ∙ Jun 21, 2022
1,086Likes151Retweets

Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment


Growth Stories 🚀

Audio on Zoom calls: Clear & Krisp ✅

In 2020 - in just ONE year - Krisp.ai grew its active users by 20x, enterprise accounts by 23x, and ARR by 13x. Here’s a look at the product-led growth engine powering the magic👇

Top of the Lyne
Krisp.ai: The noisefighting superhero
Marc Cenedella believes that we’re witnessing the largest societal change since the end of the second world war. The CEO of the online job search service Ladders says that the writing is on the wall. Remote work isn’t [Fluffy the dog goes woof woof in the background…
Read more
a year ago · 6 likes · Rahul Krishnan, Arjun Rakesh, and Ruchin Kulkarni

Fundraising, Venture Capital, and Exits 🤑

  • The LogRocket rocketship is now in the Series C orbit 🚀

    The frontend monitoring and product analytics platform is doubling down on R&D and hiring

    Twitter avatar for @TechCrunch
    TechCrunch @TechCrunch
    LogRocket nabs $25M for 'intelligent' app analytics tcrn.ch/3OyAJtz by @Kyle_L_Wiggers
    tcrn.chLogRocket nabs $25M for ‘intelligent’ app analytics – TechCrunchLogRocket, a company developing analytics and monitoring products for web and mobile apps, has raised $25 million in a venture funding round.
    1:01 PM ∙ Jun 21, 2022
    21Likes8Retweets
  • SleekFlow’s now backed by the Tiger 🐯

    SleekFlow is an omnichannel social commerce platform that helps businesses build customer flow automation from messaging and live video to transactions

    Twitter avatar for @TechCrunch
    TechCrunch @TechCrunch
    Tiger Global backs SaaS omnichannel social commerce platform SleekFlow in $8M funding tcrn.ch/3xPvvTt by @kateparknews
    tcrn.chTiger Global Partners backs SleekFlow in $8M funding – TechCrunchSleekFlow, which helps businesses build customer flow automation from messaging and live video to transactions, has closed $8 million Series A funding.
    2:30 AM ∙ Jun 23, 2022
    12Likes4Retweets
  • Product notifications made easy with Courier 💌

    Courier provides an API and studio to send and build notifications across a range of channels

    Twitter avatar for @trycourier
    Courier @trycourier
    Super excited to announce that we have raised a $35M Series B round led by partner @SangeenZeb from @GVteam with continued support from @BessemerVP and @MatrixPartners. Can't wait to build the future. #notifications #api #softwareengineering #webdevelopment
    3:53 PM ∙ Jun 22, 2022
    21Likes6Retweets
  • Automation for the masses 👭

    Workflow automation tool Bardeen announced their Series A this week

    Twitter avatar for @bardeenai
    Bardeen @bardeenai
    We're excited to announce our Series A round today, led by @insightpartners with participation from @FirstMarkCap @468Capital and some amazing angels! 🚀🙏
    Twitter avatar for @TechCrunch
    TechCrunch @TechCrunch
    Bardeen raises $15.3M for browser-based workflow automation https://t.co/66yiA4cLAm by @kyle_l_wiggers
    1:41 PM ∙ Jun 21, 2022
    29Likes5Retweets

Launches, events, and releases

  • Two-way messaging comes to Intercom 🤝

    Twitter avatar for @intercom
    Intercom @intercom
    1️⃣ Imagine a world where customers can actually respond to the texts businesses send them. We did. Introducing Intercom’s two-way SMS. Businesses and customers can now communicate whenever, wherever through two-way SMS messaging. Learn more here: inter.com/3O9C5Lo
    4:00 PM ∙ Jun 22, 2022
  • Revue Twitter Write

    Twitter is also testing a new long-form blogging feature called Twitter Notes,

    Twitter avatar for @TwitterWrite
    Twitter Write @TwitterWrite
    Since 2015, this has been the home of @revue. Starting today, @revue is now a part of @TwitterWrite.
    4:02 PM ∙ Jun 22, 2022
    153Likes54Retweets

Nerding out on PLG 🤓📚

Peter Ramsey on why an obsession with the user experience is a healthy one 👇

Highlighting the importance of UX, but also growth teams & product-led growth in:

  • increasing conversion rates

  • decreasing churn

  • Upselling

Twitter avatar for @PeteRamsey
Peter Ramsey @PeteRamsey
The ROI of investing in UX during a recession. 📈 That's the talk I gave at a @creandum event last week, and here's my presentation: (Sure, it's not the same as being there—but hopefully you get the gist).✌️ pitch.com/public/a26f809…
pitch.comBuilt for MarsEasily build and share beautiful presentations with Pitch.
9:05 AM ∙ Jun 17, 2022
36Likes8Retweets

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