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Death of 100x ARR... (maybe), Epic SaaS battles of HISTORY, web2 WAGMI, and more...

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This week in PLG 🗞

Death of 100x ARR... (maybe), Epic SaaS battles of HISTORY, web2 WAGMI, and more...

Rahul Krishnan
,
Arjun Rakesh
, and
Ruchin Kulkarni
Mar 17, 2022
5
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Death of 100x ARR... (maybe), Epic SaaS battles of HISTORY, web2 WAGMI, and more...

www.topofthelyne.co

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Try Toplyne for free →


Into the Twitterverse 🐦🌌

  • The death of the 100x ARR multiple… (maybe) 😅

    • Gitlab announced its first full quarter results this week

      • 300M+ ARR

      • 69% growth

      • 152% net revenue retention

      • 89% gross margin

      • Crazy right?

    • So what’s today's market cap? A *modest* $6B at a 20x ARR multiple

    • In comparison, Github sold to Microsoft nearly 4 years ago for $7.5B at a 30x ARR multiple! 🤯

    Twitter avatar for @villi
    Villi 🇺🇸🇺🇦 @villi
    Gitlab announced their first full quarter as a public company yesterday. 🚀 - ARR $300M+ - 69% growth - 152% NRR - 89% Gross Margin
    3:50 PM ∙ Mar 15, 2022
    809Likes33Retweets
  • Monday.com’s SEO rocketship 🆙

    A fantastic thread on how Monday.com generates $500k worth of FREE paid ads via SEO 🧵

    Twitter avatar for @TheCoolestCool
    Ross Simmonds @TheCoolestCool
    If you’re a SaaS marketer: You should study Monday dot com. The SEO, brand & growth strategies they used achieve a $5.7B market cap and reach 152k customers is so impressive. It's a masterclass really. Here's a few things you can learn from them 🧵
    4:27 AM ∙ Mar 11, 2022
    1,542Likes256Retweets

    They’re so good at this that this unassuming blog below generates $94K of ARR... every single month 🤯

    Image
  • In a world where Stripe ❤️ Shopify, Bolt ❤️❤️❤️ Bigcommerce

    Twitter avatar for @theryanking
    Ryan Breslow 🕺 @theryanking
    This is a HUGE day in @bolt’s history⚡and a MASSIVE win for decentralized commerce👇
    12:59 AM ∙ Mar 15, 2022
    173Likes20Retweets

  • Yo web2 SaaS junkies… WAGMI 💪🏻

    Twitter avatar for @jasonlk
    Jason ✨BeKind✨ Lemkin #ДобісаПутіна @jasonlk
    If you have 24+ months of runway … You don’t have to worry about a single VC tweet about the markets, multiples, or anything else, really
    3:42 PM ∙ Mar 15, 2022
    113Likes9Retweets
  • Free trial or freemium? The answer might be “Both of the above” 🤷🏻‍♂️

    Twitter avatar for @lennysan
    Lenny Rachitsky 🇺🇦🇺🇸 | lennysan.eth @lennysan
    Should you go trial or freemium? My takeaways from analyzing 50+ SaaS products: 1. You don't have to choose, you can do both! 90% of freemium products also offer a trial. 2. Go trial if your product needs hand-holding and has a high price-point. 3. Go freemium otherwise.
    Image
    4:16 PM ∙ Mar 8, 2022
    477Likes44Retweets

🔎 The PLG hunt

  • The Hyperbeam API enables developers to add “multiplayer web browsers” to their products

    With remote collaboration, online social, and remote learning applications,

    Hyperbeam’s long-term mission is to build intimate, productive, and genuinely enjoyable experiences for remote users.

    Twitter avatar for @ycombinator
    Y Combinator @ycombinator
    Hyperbeam makes it easy for developers to embed multiplayer web browsers in their web apps, enabling users to learn, collaborate, and socialize in new ways online and in the metaverse. Welcome to YC, @HyperbeamAPI! ycombinator.com/companies/hype…
    Image
    11:47 PM ∙ Feb 11, 2022
    22Likes8Retweets

    Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment


Growth Stories 🚀

The story of Grammarly’s evolution from MyDropBox to EssayRater to the writing assistant we know today 🔥

The story of the Ukrainian-American writing assistant's growth to 30 million daily active users and a $13B valuation.

Top of the Lyne
To err is human. To forgive, Grammarly
👋🏻 Hey, Ruchin here! Welcome to another edition of the Growth Stories series 🙌🏻 Every week we break down growth strategies employed by the hottest SaaS PLG Cos and share tactics that you can experiment with at work! If you’re a new subscriber or if you couldn’t find our emails this last month, fret not - We have you covered ❤️! Here are some of our …
Read more
a year ago · 5 likes · Rahul Krishnan, Arjun Rakesh, and Ruchin Kulkarni

Fundraising, Venture Capital and Exits 🤑

  • Webflow raised $120M in Series C funding led by Y Combinator Continuity, with participation from existing investors including CapitalG, and Accel 🚀

    The round raises Webflow’s valuation to $4B. They’re on course to touch $100M ARR this month.

    Twitter avatar for @webflow
    Webflow @webflow
    We’re proud and excited to announce our Series C funding round and an upcoming $10M Webflow Community Grants program. Through this program, we’ll be investing directly into our incredible community. 💙 Learn more: webflow.com/blog/webflow-s…
    webflow.comContinuing Webflow’s mission with our Series C funding | Webflow BlogAnnouncing our latest funding round and upcoming $10 million Webflow Community Grants program.
    1:10 PM ∙ Mar 16, 2022
    241Likes35Retweets

    Read “Webflow: The Origins” in our deep-dive here:

    Top of the Lyne
    The Webflow state of mind
    👋🏻 Hey, Ruchin here! Welcome to another edition of the Growth Stories series 🙌🏻 Every week we break down growth strategies employed by the hottest SaaS PLG Cos and share tactics that you can experiment with at work! If you’re a new subscriber or if you couldn’t find our emails this last month, fret not - We have you covered ❤️! Here are some of our …
    Read more
    a year ago · 8 likes · Rahul Krishnan, Arjun Rakesh, and Ruchin Kulkarni
  • Typeform announced their Series C funding round of $135 million this week 💰

    Twitter avatar for @typeform
    Typeform @typeform
    We’re proud to announce that Typeform has completed a Series C funding round that will help us build a world of more personal business relationships through engaging conversations at scale. Learn more in this message from our CEO. (1/5)
    typeform.comTypeform’s $135M Series C is Just the Beginning - Typeform BlogAn open letter by Typeform CEO Kim Lecha on funding. Learn how our Series C round will support our vision.
    3:01 PM ∙ Mar 10, 2022
    19Likes11Retweets
  • Linktree, the “Links in bio” platform is now a Unicorn 🦄

    The platform is now at 24 million users with close to 40k sign-ups every day.

    Twitter avatar for @Linktree_
    Linktree @Linktree_
    We're thrilled to share that we just announced a $110 million USD raise at a $1.3 billion USD valuation, led by @IndexVentures and #CoatueManagement—giving #Linktree official unicorn status! Check it out here:
    techcrunch.comHow much is ‘link in bio’ real estate worth? Linktree’s new valuation says $1.3 billion – TechCrunchWho would’ve thought that an entire swath of startups would spring up all because Instagram, TikTok and Twitter only let you link to one website in your bio? Apparently, Linktree co-founder and CEO Alex Zaccaria did. “We started back in 2016 with a really clear use case to solve this pr…
    10:30 PM ∙ Mar 16, 2022
    10Likes3Retweets

Launches, events, and releases

  • Stripe is now crypto-friendly 🪙

    Stripe announced a suite of products this week to enable customers to buy and store crypto tokens, trade NFTs, do KYCs, etc.

    Twitter avatar for @collision
    John Collison @collision
    Stripe now supports crypto businesses: exchanges, on-ramps, wallets, and NFT marketplaces. Not just pay-ins but payouts, KYC and identity verification, fraud prevention, and lots more. stripe.com/use-cases/cryp…
    4:43 PM ∙ Mar 10, 2022
    5,091Likes1,161Retweets
  • Meet Notion’s new Integration gallery 🌠

    Twitter avatar for @NotionHQ
    Notion @NotionHQ
    👩🏾‍💻 Introducing our new Integration Gallery! Browse for your favorite tools and connect them to Notion: notion.com/integrations
    This is a GIF cycling through four pages of the Notion integration gallery. The first page is a landing page that says “Customize Notion with dozens of integrations” with app icons underneath in a grid layout. The next three pages show individual apps: GitHub, Zapier, and Typeform.
    5:33 PM ∙ Mar 9, 2022
    659Likes67Retweets

Nerding out on PLG 🤓📚

Harry Stebbings talks to Lenny Rachitsky about his origins in Product, the 101 of Product Management, the hiring process, and more in the latest episode of 20 Product 🎙

All of us here at Toplyne this week:

Image

*Smiling with earphones on*

Twitter avatar for @HarryStebbings
Harry Stebbings @HarryStebbings
This made my day to see! 😂 https://t.co/KuUXc61SjA
Twitter avatar for @Ruchin_Kulkarni
Ruchin ツ @Ruchin_Kulkarni
Me: Smiling with earphones on Friend: Which song are you listening to? Me: Ummm… @HarryStebbings’ voice 😬
4:31 PM ∙ Mar 16, 2022
19Likes3Retweets


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Death of 100x ARR... (maybe), Epic SaaS battles of HISTORY, web2 WAGMI, and more...

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