Death of 100x ARR... (maybe), Epic SaaS battles of HISTORY, web2 WAGMI, and more...

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Mar 17

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

The death of the 100x ARR multiple… (maybe) 😅
- Gitlab announced its first full quarter results this week
  - 300M+ ARR
  - 69% growth
  - 152% net revenue retention
  - 89% gross margin
  - Crazy right?
- So what’s today's market cap? A *modest* $6B at a 20x ARR multiple
- In comparison, Github sold to Microsoft nearly 4 years ago for $7.5B at a 30x ARR multiple! 🤯
Villi 🇺🇸🇺🇦 @villi
Gitlab announced their first full quarter as a public company yesterday. 🚀 - ARR $300M+ - 69% growth - 152% NRR - 89% Gross Margin
March 15th 2022
33 Retweets809 Likes

Monday.com’s SEO rocketship 🆙
A fantastic thread on how Monday.com generates $500k worth of FREE paid ads via SEO 🧵
Ross Simmonds @TheCoolestCool
If you’re a SaaS marketer: You should study Monday dot com. The SEO, brand & growth strategies they used achieve a $5.7B market cap and reach 152k customers is so impressive. It's a masterclass really. Here's a few things you can learn from them 🧵
March 11th 2022
256 Retweets1,542 Likes
They’re so good at this that this unassuming blog below generates $94K of ARR... every single month 🤯
In a world where Stripe ❤️ Shopify, Bolt ❤️❤️❤️ Bigcommerce
Ryan Breslow 🕺 @theryanking
This is a HUGE day in @bolt’s history⚡and a MASSIVE win for decentralized commerce👇
March 15th 2022
20 Retweets173 Likes
Yo web2 SaaS junkies… WAGMI 💪🏻
Jason ✨BeKind✨ Lemkin #ДобісаПутіна @jasonlk
If you have 24+ months of runway … You don’t have to worry about a single VC tweet about the markets, multiples, or anything else, really
March 15th 2022
9 Retweets113 Likes
Free trial or freemium? The answer might be “Both of the above” 🤷🏻‍♂️
Lenny Rachitsky 🇺🇦🇺🇸 | lennysan.eth @lennysan
Should you go trial or freemium? My takeaways from analyzing 50+ SaaS products: 1. You don't have to choose, you can do both! 90% of freemium products also offer a trial. 2. Go trial if your product needs hand-holding and has a high price-point. 3. Go freemium otherwise.
March 8th 2022
44 Retweets477 Likes

🔎 The PLG hunt

The Hyperbeam API enables developers to add “multiplayer web browsers” to their products
With remote collaboration, online social, and remote learning applications,
Hyperbeam’s long-term mission is to build intimate, productive, and genuinely enjoyable experiences for remote users.
Y Combinator @ycombinator
Hyperbeam makes it easy for developers to embed multiplayer web browsers in their web apps, enabling users to learn, collaborate, and socialize in new ways online and in the metaverse. Welcome to YC, @HyperbeamAPI! ycombinator.com/companies/hype…
February 11th 2022
8 Retweets22 Likes
Which hot and upcoming PLG company are you most excited about? 👇🏻

Growth Stories 🚀

The story of Grammarly’s evolution from MyDropBox to EssayRater to the writing assistant we know today 🔥

The story of the Ukrainian-American writing assistant's growth to 30 million daily active users and a $13B valuation.

Top of the Lyne

To err is human. To forgive, Grammarly

👋🏻 Hey, Ruchin here! Welcome to another edition of the Growth Stories series 🙌🏻 Every week we break down growth strategies employed by the hottest SaaS PLG Cos and share tactics that you can experiment with at work! If you’re a new subscriber or if you couldn’t find our emails this last month, fret not - We have you covered ❤️! Here are some of our …

5 months ago · 5 likes · Rahul Krishnan, Arjun Rakesh, and Ruchin Kulkarni

Fundraising, Venture Capital and Exits 🤑

Webflow raised $120M in Series C funding led by Y Combinator Continuity, with participation from existing investors including CapitalG, and Accel 🚀
The round raises Webflow’s valuation to $4B. They’re on course to touch $100M ARR this month.
Webflow @webflow
We’re proud and excited to announce our Series C funding round and an upcoming $10M Webflow Community Grants program. Through this program, we’ll be investing directly into our incredible community. 💙 Learn more: webflow.com/blog/webflow-s…Continuing Webflow’s mission with our Series C funding | Webflow BlogAnnouncing our latest funding round and upcoming $10 million Webflow Community Grants program.webflow.com
March 16th 2022
35 Retweets241 Likes
Read “Webflow: The Origins” in our deep-dive here:
Top of the Lyne
The Webflow state of mind
👋🏻 Hey, Ruchin here! Welcome to another edition of the Growth Stories series 🙌🏻 Every week we break down growth strategies employed by the hottest SaaS PLG Cos and share tactics that you can experiment with at work! If you’re a new subscriber or if you couldn’t find our emails this last month, fret not - We have you covered ❤️! Here are some of our …
Read more
6 months ago · 8 likes · Rahul Krishnan, Arjun Rakesh, and Ruchin Kulkarni
Typeform announced their Series C funding round of $135 million this week 💰
Typeform @typeform
We’re proud to announce that Typeform has completed a Series C funding round that will help us build a world of more personal business relationships through engaging conversations at scale. Learn more in this message from our CEO. (1/5) Typeform’s $135M Series C is Just the Beginning - Typeform BlogAn open letter by Typeform CEO Kim Lecha on funding. Learn how our Series C round will support our vision.typeform.com
March 10th 2022
11 Retweets19 Likes
Linktree, the “Links in bio” platform is now a Unicorn 🦄
The platform is now at 24 million users with close to 40k sign-ups every day.
Linktree @Linktree_
We're thrilled to share that we just announced a $110 million USD raise at a $1.3 billion USD valuation, led by @IndexVentures and #CoatueManagement—giving #Linktree official unicorn status! Check it out here: How much is ‘link in bio’ real estate worth? Linktree’s new valuation says $1.3 billion – TechCrunchWho would’ve thought that an entire swath of startups would spring up all because Instagram, TikTok and Twitter only let you link to one website in your bio? Apparently, Linktree co-founder and CEO Alex Zaccaria did. “We started back in 2016 with a really clear use case to solve this pr…techcrunch.com
March 16th 2022
3 Retweets10 Likes

Launches, events, and releases

Stripe is now crypto-friendly 🪙
Stripe announced a suite of products this week to enable customers to buy and store crypto tokens, trade NFTs, do KYCs, etc.
John Collison @collision
Stripe now supports crypto businesses: exchanges, on-ramps, wallets, and NFT marketplaces. Not just pay-ins but payouts, KYC and identity verification, fraud prevention, and lots more. stripe.com/use-cases/cryp…
March 10th 2022
1,161 Retweets5,091 Likes
Meet Notion’s new Integration gallery 🌠
Notion @NotionHQ
👩🏾‍💻 Introducing our new Integration Gallery! Browse for your favorite tools and connect them to Notion: notion.com/integrations
March 9th 2022
67 Retweets659 Likes

Nerding out on PLG 🤓📚

Harry Stebbings talks to Lenny Rachitsky about his origins in Product, the 101 of Product Management, the hiring process, and more in the latest episode of 20 Product 🎙

All of us here at Toplyne this week:

*Smiling with earphones on*

Harry Stebbings @HarryStebbings

This made my day to see! 😂 https://t.co/KuUXc61SjA

Ruchin ツ @Ruchin_Kulkarni

Me: Smiling with earphones on Friend: Which song are you listening to? Me: Ummm… @HarryStebbings’ voice 😬

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