Do you even recur bro? Nearly 69% IRR, the biggest mistake in any VCs career, and more...

, and

May 12, 2022

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Try Toplyne for free →

Before jumping into our regularly scheduled programming… WE’RE HIRING WRITERS! ✍🏻

If you’ve enjoyed our growth stories about Figma, Calendly, Atlassian, Postman, or OnlyFans (you know who you are 😉)… we’re looking for you!

Who we’re looking for?

A storyteller
Someone with an insane appetite for learning
A level 9000 meme lord

Who we’re not looking for?

Boring ol’ SaaS marketers NOT welcome 🙅🏻‍♂️
Advocates of sales or marketing-led growth 👎🏻

How does one apply?

Reply to this email with:

an article you’ve written
(or) your favorite book
(or) the meme you’re most proud of

Into the Twitterverse 🐦🌌

Do you even recur bro? 🔃
Jason ✨BeKind✨ Lemkin #ДобісаПутіна @jasonlk
% of fintechs that call their revenue "ARR": 90% % of fintechs where majority of revenue truly recurs: 9%
1:24 AM ∙ May 8, 2022
456Likes35Retweets
The average SaaS company generated a 68% IRR for every $ invested in sales and marketing…
…while the median cloud multiple fell 10% since Mar ‘20
Yeah… we’re confused as well
Jamin Ball @jaminball
Median cloud software multiple is now ~10% below March '20 Covid lows
4:50 PM ∙ May 10, 2022
280Likes31Retweets

If only more of us thought like growth PMs 💭

Alex Birkett @iamalexbirkett

Even if you're not running true A/B tests as part of your job, learning how to do so and the mindset around experimentation can help you make better decisions. Teaches you things like expected value, risk, attribution, and focus.

Take my MONEYYY!

Andrew Mason @andrewmason

Still not desensitized to how cool it is to be able to do this

The biggest mistake of any VCs career… underestimating market size 📉
Bri Kimmel @briannekimmel
I’m old enough to remember when investors thought Figma had a small market size.
10:11 PM ∙ May 10, 2022
464Likes22Retweets

🔎 The PLG hunt

Switchboard is the cloud co-working space you didn’t know you needed ☁️
The in-person office experience that resides in the cloud - through a cloud browser, conference rooms, video calls, and more.
Product Hunt 😸 @ProductHunt
Accomplish 10x more by collaborating with your team in interactive rooms for remote projects. Work side-by-side, even when you’re not in the same room: meow.ph/switchboard
4:39 PM ∙ May 2, 2022
18Likes5Retweets
Which hot and upcoming PLG company are you most excited about? 👇🏻

Growth Stories 🚀

Zooming from 0 to 50k users in 15 months like Softr

Mariam Habokyan and Artur Mkrtchyan are building the world's largest ecosystem for building no-code apps. Dive in! 👇

Top of the Lyne

Softr: Lego meets No-Code

14th Century Florence. The Black Death that ravaged all of Europe had wiped out nearly half of Florence’s population. Drastic labor shortages shot up the wages and forced a move away from labor-intensive farming to employing labor-saving devices. The last vestiges of feudalism disappeared from Florence in the wake of the pandemic. Religion lost its grip…

9 months ago · 4 likes · Arjun Rakesh, Rahul Krishnan, and Ruchin Kulkarni

Fundraising, Venture Capital and Exits 🤑

The “AI community building the future” raised $100M in Series C funding this week 🤗
Hugging Face @huggingface
🤗🚀 huggingface.co/blog/series-c
1:45 PM ∙ May 9, 2022
1,278Likes135Retweets

Supabase is doubling their team, focusing on enterprise features, and GTM strategy with their new round of funding 💰
Supabase @supabase
Supabase has raised an $80m Series B 🎉 It's been a whirlwind 2.5 years and we certainly couldn't have done it without you - our community. Thanks for all the bug reports, product feedback, and contributions. Y'all are the best 👁️⚡️👁️ techcrunch.com/2022/05/10/sup…
techcrunch.comSupabase nabs $80M for its open source Firebase alternative – TechCrunchSupabase, an open source alternative to services like Google’s Firebase, announced it has raised an $80 million Series B funding round led by Felicis Ventures.
3:55 PM ∙ May 10, 2022
588Likes72Retweets

Launches, events, and releases

New additions to the Calendly arsenal 💪
Automatically present scheduling options based on answers to screening questions with Routing Forms.
Calendly @Calendly
We just launched Routing Forms on @ProductHunt! 🚀 producthunt.com/posts/calendly… Routing Forms let you ask screening questions before someone books with you to make faster, higher-quality connections. Check it out on #ProductHunt and let us know what you think! 🙌
producthunt.comCalendly Routing Forms - Screen and qualify people before they book with you | Product HuntCalendly Routing Forms let you request information from website visitors upfront and automatically present specific scheduling options based on their answers. Deliver a great customer experience and create higher quality connections with Routing Forms!
12:09 PM ∙ May 11, 2022
19Likes5Retweets

Config 2022 did not disappoint 👇
Figma dropped a ton of new features at their global design conference.
Figma @figma
Just announced at #Config2022. 🚀 1. Dark mode 2. Redesigned auto layout 3. Component properties 4. Spotlight 5. New @Jira, @asana, and @github widgets for FigJam 6. Variable fonts 7. Spring animation 8. Individual strokes See all of our updates: figma.com/whats-new
3:42 PM ∙ May 10, 2022
5,907Likes1,892Retweets

Blazing hot meme zone 🚧

ICYMI: Our meme of the week is straight out of the Toplyne product explainer video.

John Cutler @johncutlefish

There are so many funny little twists in this video. Well done @Toplynehq

youtube.comIntroducing ToplyneMeet Toplyne.The tool Canva uses to identify which of their millions of free users are the perfect fit for their premium subscriptions.Gather.town uses Toply...

Some housekeeping…

Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!

Thanks again, and please tell a few friends if you feel like it.

How did you like this week’s newsletter?

Legend 🤩 - Great 😄 - Good 🙂 - OK 😶 - Meh 😒