Do you even recur bro? Nearly 69% IRR, the biggest mistake in any VCs career, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Before jumping into our regularly scheduled programming… WE’RE HIRING WRITERS! ✍🏻
If you’ve enjoyed our growth stories about Figma, Calendly, Atlassian, Postman, or OnlyFans (you know who you are 😉)… we’re looking for you!
Who we’re looking for?
A storyteller
Someone with an insane appetite for learning
A level 9000 meme lord
Who we’re not looking for?
Boring ol’ SaaS marketers NOT welcome 🙅🏻♂️
Advocates of sales or marketing-led growth 👎🏻
How does one apply?
Reply to this email with:
an article you’ve written
(or) your favorite book
(or) the meme you’re most proud of
Into the Twitterverse 🐦🌌
Do you even recur bro? 🔃
The average SaaS company generated a 68% IRR for every $ invested in sales and marketing…
…while the median cloud multiple fell 10% since Mar ‘20
Yeah… we’re confused as well
If only more of us thought like growth PMs 💭

Take my MONEYYY!
The biggest mistake of any VCs career… underestimating market size 📉
🔎 The PLG hunt
Switchboard is the cloud co-working space you didn’t know you needed ☁️
The in-person office experience that resides in the cloud - through a cloud browser, conference rooms, video calls, and more.
Accomplish 10x more by collaborating with your team in interactive rooms for remote projects. Work side-by-side, even when you’re not in the same room: meow.ph/switchboardWhich hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Zooming from 0 to 50k users in 15 months like Softr
Mariam Habokyan and Artur Mkrtchyan are building the world's largest ecosystem for building no-code apps. Dive in! 👇
Fundraising, Venture Capital and Exits 🤑
The “AI community building the future” raised $100M in Series C funding this week 🤗
Supabase is doubling their team, focusing on enterprise features, and GTM strategy with their new round of funding 💰
Launches, events, and releases
New additions to the Calendly arsenal 💪
Automatically present scheduling options based on answers to screening questions with Routing Forms.
We just launched Routing Forms on @ProductHunt! 🚀 producthunt.com/posts/calendly… Routing Forms let you ask screening questions before someone books with you to make faster, higher-quality connections. Check it out on #ProductHunt and let us know what you think! 🙌
Config 2022 did not disappoint 👇
Figma dropped a ton of new features at their global design conference.
Blazing hot meme zone 🚧
ICYMI: Our meme of the week is straight out of the Toplyne product explainer video.
Some housekeeping…
Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.
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