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This week in PLG 🗞

Eat. Sleep. Nuke yourself. Repeat ☢️

Reverse AR 🔄, the rituals of great teams 💯, Sales 🤝 PLG, and more!

Rahul Krishnan
,
Ruchin Kulkarni
, and
Gayatri Gaidhani
Aug 25, 2022
7
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Eat. Sleep. Nuke yourself. Repeat ☢️
www.topofthelyne.co

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Take Toplyne for a spin!🎯


Into the Twitterverse 🐦🌌

  • Eat. Sleep. Nuke yourself. Repeat ☢️

    A day in the life of a startup CXO 🤷🏻‍♂️

Twitter avatar for @akothari
Akshay Kothari @akothari
Startup COO job boils down to this: 1. Pick a problem area, and build 0 to 1 yourself. First principles get you pretty far! 2. After it gets going, start recruiting for an experienced leader for the area. 3. Onboard the leader well, nuke yourself out and attack next problem.
3:54 AM ∙ Aug 25, 2022
386Likes30Retweets
  • The Descript feature we all deserve 🤖

    Comment/reply to support 🤝

Twitter avatar for @ismaen_
Ismaen 🥑 @ismaen_
Just recorded a bunch of content, and when I imported it to @DescriptApp, I realized my microphone was unplugged. Looking forward to the weekend 😅
10:29 PM ∙ Aug 19, 2022
Twitter avatar for @andrewmason
Andrew Mason @andrewmason
@ismaen_ @DescriptApp Unfortunately we don't have a fix for that in the pipeline!
10:31 PM ∙ Aug 19, 2022
  • Not marketing to founders under $100M ARR 🚩🚩🚩🚩🚩

Twitter avatar for @jasonlk
Jason ✨2022 SaaStr Annual Sep 13-15 ✨ Lemkin @jasonlk
Every year, we lose a few key SaaStr sponsors because they want to go 100% Enterprise and no longer market to founders under $100m ARR I get it And then someone else fills that gap. And builds a unicorn.
10:04 PM ∙ Aug 19, 2022
67Likes2Retweets
  • Reverse AR 🔄

    A game changer by Shopify 🤯

Twitter avatar for @StrangeNative
Russ Maschmeyer @StrangeNative
Could you tell which room was virtual? 👀 Traditional AR can’t tell you how a couch feels. Our team @Shopify explored "Reverse AR" to wrap a virtual room around a real thing. Sit on a couch in-store while seeing it in your space—best of both worlds! 👇 How we built it… 🧵1/12
2:42 PM ∙ Aug 24, 2022
1,478Likes238Retweets
  • The rituals of great teams 💯

    Here’s the ritual that got Zoom from 10 → 300M DAUs when the pandemic hit

Twitter avatar for @ross
Ross Mayfield @ross
During the pandemic, Zoom scaled from 10 → 300M daily meeting participants, becoming the way that much of the planet communicated. To meet this scale, we had to make thousands of critical decisions. A 🧵 on we prepared with a little known ritual called Root Cause Reasoning.
Image
4:01 PM ∙ Aug 24, 2022
144Likes23Retweets

Hit play ▶️ for a deep dive into the internal rituals that make the best companies tick 👇🏻


🔎 The PLG hunt

Meet your new favorite voiceover platform, Murf AI 👋

From podcasts to presentations, Murf AI allows you to add lifelike voices enabled by AI.

Studio-grade voiceovers in minutes! 😍

Twitter avatar for @MURFAISTUDIO
MURF AI @MURFAISTUDIO
It’s a proud moment for us at Murf. We have been awarded as a High Performer for Natural Language Processing and Text to Speech by @G2dotcom. Thank you to all our customers for showing constant support and helping us get here.❤️ murf.ai #ai #NLP #voiceover #voice
Image
9:32 AM ∙ Jan 27, 2022
11Likes5Retweets

Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment


Growth Stories 🚀

Leave it all to: Lattice!✨

Lattice is making work more meaningful for 4,500 teams including Slack, Asana, Glossier, and LA Dodgers with its people success platform.

We dig deep to unveil everything behind the curtains that took Lattice to a $3B valuation and 109% YoY growth! 🎊 Check it out. 👇🏼

Top of the Lyne
Leave it all to: Lattice!
Haven’t subscribed yet? Are you kidding? Go on, hit it 👇🏼 The ancient Romans weren’t very big on performance management. A worker ‘worth their salt’ was just someone who did the job they were told to do and got paid in one of the most valuable commodities at the time - salt. Their working hours or efficiency didn’t really matter. It was quite literally …
Read more
5 months ago · 10 likes · Aishwarya G, Ruchin Kulkarni, and Rahul Krishnan

Fundraising, Venture Capital, and Exits 🤑

  • Rookout bags a $15M Series B 🎉

    Rookout empowers developers by giving them more data about how their code runs in production.

    Twitter avatar for @TechCrunch
    TechCrunch @TechCrunch
    Rookout raises $15M Series B to scale its developer-first observability platform tcrn.ch/3pGqlWi by @fredericl
    tcrn.chRookout raises $16M to scale developer-first observability platform – TechCrunchRookout’s live debugging features are the core of toolset, powered by dynamic instrumentation that enables devs to set “non-breaking breakpoints” to collect live data and debug apps in production
    3:00 PM ∙ Aug 23, 2022
    4Likes1Retweet
  • Superblocks raises $37M Series A 💸

    Superblock helps companies build internal apps, workflows, and scheduled jobs by providing a programmable set of building blocks.

    Precious dev hours, saved. ✅

    Twitter avatar for @bradmenezes
    Brad Menezes @bradmenezes
    Excited to announce @superblocks $37M funding round led by @kleinerperkins, @sparkcapital, @MeritechCapital & Greenoaks alongside world-renowned operators We’re on a mission to save developers 1000s of hours building custom internal tools. A thread 👇 bit.ly/3QjSVZ0
    Image
    2:27 PM ∙ Aug 11, 2022
    291Likes72Retweets

Launches, events, and releases

  • Optimize ads and designs effortlessly ft. User Testing💫

    Test ads, designs, and prototypes in minutes and collect user feedback in days minutes.🤯

    Every marketer’s dream ever!

Twitter avatar for @PollthePeopleAp
Poll the People @PollthePeopleAp
🚨Product Hunt Launch Alert 🚨 Today we launched User Testing by Poll the People on @ProductHunt! Our platform empowers teams to test designs with real users in minutes! Come check out our launch page👇 #producthunt #PollthePeople #launchday buff.ly/3PDEZIk
Image
1:30 PM ∙ Aug 24, 2022
4Likes2Retweets

Nerding out on PLG 🤓📚

Product led 🤝 Sales led

The hero you didn’t know you needed!

Mark Roberge sits down with Tony Granados, Senior Director of GTM Strategy & Revenue Operations at Airtable to discuss how to layer a sales-led growth motion into a PLG company, who should run this team, how it is different from a traditional sales motion and much more.

You can’t afford to ignore this one!💥

Blazing Hot Meme Zone ⚡️

Lightning fast growth!💪

We wrote about how you can get these two forces to work for you. Read it here.


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