Eat. Sleep. Nuke yourself. Repeat ☢️
Reverse AR 🔄, the rituals of great teams 💯, Sales 🤝 PLG, and more!
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
Into the Twitterverse 🐦🌌
Eat. Sleep. Nuke yourself. Repeat ☢️
A day in the life of a startup CXO 🤷🏻♂️
The Descript feature we all deserve 🤖
Comment/reply to support 🤝
Not marketing to founders under $100M ARR 🚩🚩🚩🚩🚩
Reverse AR 🔄
A game changer by Shopify 🤯
The rituals of great teams 💯
Here’s the ritual that got Zoom from 10 → 300M DAUs when the pandemic hit
Hit play ▶️ for a deep dive into the internal rituals that make the best companies tick 👇🏻
🔎 The PLG hunt
Meet your new favorite voiceover platform, Murf AI 👋
From podcasts to presentations, Murf AI allows you to add lifelike voices enabled by AI.
Studio-grade voiceovers in minutes! 😍
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Leave it all to: Lattice!✨
Lattice is making work more meaningful for 4,500 teams including Slack, Asana, Glossier, and LA Dodgers with its people success platform.
We dig deep to unveil everything behind the curtains that took Lattice to a $3B valuation and 109% YoY growth! 🎊 Check it out. 👇🏼
Fundraising, Venture Capital, and Exits 🤑
Rookout bags a $15M Series B 🎉
Rookout empowers developers by giving them more data about how their code runs in production.
Superblocks raises $37M Series A 💸
Superblock helps companies build internal apps, workflows, and scheduled jobs by providing a programmable set of building blocks.
Precious dev hours, saved. ✅
Launches, events, and releases
Optimize ads and designs effortlessly ft. User Testing💫
Test ads, designs, and prototypes in minutes and collect user feedback in
daysminutes.🤯Every marketer’s dream ever!
Nerding out on PLG 🤓📚
Product led 🤝 Sales led
The hero you didn’t know you needed!
Mark Roberge sits down with Tony Granados, Senior Director of GTM Strategy & Revenue Operations at Airtable to discuss how to layer a sales-led growth motion into a PLG company, who should run this team, how it is different from a traditional sales motion and much more.
You can’t afford to ignore this one!💥
Blazing Hot Meme Zone ⚡️
Lightning fast growth!💪
We wrote about how you can get these two forces to work for you. Read it here.
Know someone that would enjoy reading this? Go on, spread the joy 👇🏼
Some housekeeping…
Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.
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