Eat. Sleep. Nuke yourself. Repeat ☢️

Reverse AR 🔄, the rituals of great teams 💯, Sales 🤝 PLG, and more!

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

• Eat. Sleep. Nuke yourself. Repeat ☢️

  A day in the life of a startup CXO 🤷🏻‍♂️

Akshay Kothari @akothari

Startup COO job boils down to this: 1. Pick a problem area, and build 0 to 1 yourself. First principles get you pretty far! 2. After it gets going, start recruiting for an experienced leader for the area. 3. Onboard the leader well, nuke yourself out and attack next problem.

• The Descript feature we all deserve 🤖

  Comment/reply to support 🤝

Ismaen 🥑 @ismaen_

Just recorded a bunch of content, and when I imported it to @DescriptApp, I realized my microphone was unplugged. Looking forward to the weekend 😅

Andrew Mason @andrewmason

@ismaen_ @DescriptApp Unfortunately we don't have a fix for that in the pipeline!

• Not marketing to founders under $100M ARR 🚩🚩🚩🚩🚩

Jason ✨2022 SaaStr Annual Sep 13-15 ✨ Lemkin @jasonlk

Every year, we lose a few key SaaStr sponsors because they want to go 100% Enterprise and no longer market to founders under $100m ARR I get it And then someone else fills that gap. And builds a unicorn.

• Reverse AR 🔄

  A game changer by Shopify 🤯

Russ Maschmeyer @StrangeNative

Could you tell which room was virtual? 👀 Traditional AR can’t tell you how a couch feels. Our team @Shopify explored "Reverse AR" to wrap a virtual room around a real thing. Sit on a couch in-store while seeing it in your space—best of both worlds! 👇 How we built it… 🧵1/12

• The rituals of great teams 💯

  Here’s the ritual that got Zoom from 10 → 300M DAUs when the pandemic hit

Ross Mayfield @ross

During the pandemic, Zoom scaled from 10 → 300M daily meeting participants, becoming the way that much of the planet communicated. To meet this scale, we had to make thousands of critical decisions. A 🧵 on we prepared with a little known ritual called Root Cause Reasoning.

Hit play ▶️ for a deep dive into the internal rituals that make the best companies tick 👇🏻

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🔎 The PLG hunt

Meet your new favorite voiceover platform, Murf AI 👋

From podcasts to presentations, Murf AI allows you to add lifelike voices enabled by AI.

Studio-grade voiceovers in minutes! 😍

MURF AI @MURFAISTUDIO

It’s a proud moment for us at Murf. We have been awarded as a High Performer for Natural Language Processing and Text to Speech by @G2dotcom. Thank you to all our customers for showing constant support and helping us get here.❤️ murf.ai #ai #NLP #voiceover #voice

Which hot and upcoming PLG company are you most excited about? 👇🏻

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Growth Stories 🚀

Leave it all to: Lattice!✨

Lattice is making work more meaningful for 4,500 teams including Slack, Asana, Glossier, and LA Dodgers with its people success platform.

We dig deep to unveil everything behind the curtains that took Lattice to a $3B valuation and 109% YoY growth! 🎊 Check it out. 👇🏼

Leave it all to: Lattice!

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Fundraising, Venture Capital, and Exits 🤑

• Rookout bags a $15M Series B 🎉

  Rookout empowers developers by giving them more data about how their code runs in production.

  TechCrunch @TechCrunch

  Rookout raises $15M Series B to scale its developer-first observability platform tcrn.ch/3pGqlWi by @fredericl

  

  tcrn.chRookout raises $16M to scale developer-first observability platform – TechCrunchRookout’s live debugging features are the core of toolset, powered by dynamic instrumentation that enables devs to set “non-breaking breakpoints” to collect live data and debug apps in production

• Superblocks raises $37M Series A 💸

  Superblock helps companies build internal apps, workflows, and scheduled jobs by providing a programmable set of building blocks.

  Precious dev hours, saved. ✅

  Brad Menezes @bradmenezes

  Excited to announce @superblocks $37M funding round led by @kleinerperkins, @sparkcapital, @MeritechCapital & Greenoaks alongside world-renowned operators We’re on a mission to save developers 1000s of hours building custom internal tools. A thread 👇 bit.ly/3QjSVZ0

  

Launches, events, and releases

• Optimize ads and designs effortlessly ft. User Testing💫

  Test ads, designs, and prototypes in minutes and collect user feedback in days minutes.🤯

  Every marketer’s dream ever!

Poll the People @PollthePeopleAp

🚨Product Hunt Launch Alert 🚨 Today we launched User Testing by Poll the People on @ProductHunt! Our platform empowers teams to test designs with real users in minutes! Come check out our launch page👇 #producthunt #PollthePeople #launchday buff.ly/3PDEZIk

Nerding out on PLG 🤓📚

Product led 🤝 Sales led

The hero you didn’t know you needed!

Mark Roberge sits down with Tony Granados, Senior Director of GTM Strategy & Revenue Operations at Airtable to discuss how to layer a sales-led growth motion into a PLG company, who should run this team, how it is different from a traditional sales motion and much more.

You can’t afford to ignore this one!💥

Blazing Hot Meme Zone ⚡️

Lightning fast growth!💪

We wrote about how you can get these two forces to work for you. Read it here.

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