Existential Unicorns 🦄 Growing like Replit 👩🏻‍💻 ClickUp' cute boo boo 🩹, and more...

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

• Did Replit really grow off of Twitter?

  The short answer… NO!

  So what was the secret sauce? Product-led growth through viral sharing of programs, Community building, YouTube videos, and Google Search 🔍

  

  Patrick Coleman ⠕ @patrickscoleman

  Free marketing advice. There are a lot of people out there selling advice and hyping this platform. From an operator, Twitter is great for 4 things: - Brand awareness - Hiring - Fundraising - Having fun Not user acquisition! Want to grow? Find other channels too. Read on...

  Patrick Coleman ⠕ @patrickscoleman

  @Replit we grow via: - Viral sharing of cool programs - Community - YouTube - Search Iterate and hustle until you find where you've got traction.

• What does a company need to do to get some public market love? ❤️

  Jamin Ball @jaminball

  Snowflake quarter: - $422M rev (+85% YoY) vs $412M consensus (3% beat) - Product rev guidance implies 72% growth (don't guide total rev) - $394M product rev (+84%) - 174% net retention - 27 months GM adj. CAC payback - 65% GM - 41% FCF Margin (Q4 & Q1 seasonally higher) $SNOW

• The year of the existential unicorn 🦄

  2021: Anyone can be a unicorn

  2022: Can anyone be a unicorn?

  Jason ✨BeKind✨ Lemkin #ДобісаПутіна @jasonlk

  I’ve been in SaaS from ‘05-‘22 From ‘05-‘20, it was clear as a VC, you could only truly make money from the very, very, very best investments Then in 2H’20-‘21 it seemed like everyone could be a unicorn, and somehow, the rules had changed Now we know the rules didn’t change

• ClickUp makes a boo-boo 🩹

  Hey Jordan 👋🏻

  Zeb Evans @DJ_CURFEW

  Hey Jordan

  Zeb Evans @DJ_CURFEW

  @loaibassam Nah, we accidentally sent all customers an email referring to them as Jordan

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🔎 The PLG hunt

Topia’s giving you the keys to your own virtual kingdom 👑

…with social experiences like never before, for the creator economy & brands 👩🏻‍💻

Topia @Topiaio

Gather your #friends in topia.io/park! 🌳 ⁣⁣ A realistic #Topia world that includes: ⁣⁣ Athletic Club 🏋️‍♀️⁣⁣ Nightclub 🎊⁣⁣ Conference Center 💼⁣⁣ Design Studio ✏️⁣⁣⁣⁣ Guest Offices 👔⁣⁣ An Observation Deck 🏞⁣⁣ Outdoor Stage 🎶⁣⁣ & more! #web3 ⁣

Which hot and upcoming PLG company are you most excited about? 👇🏻

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Growth Stories 🚀

Yotpo - The eCom marketing platform powering the world's fastest-growing brands 🚀

This week, we put a $1.4B unicorn flamingo under the microscope. What powered the headless commerce giant’s growth to $100M+ in ARR? Dive in. 👇

Yotpo - The full-stack eCom marketing... flamingo?

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Fundraising, Venture Capital, and Exits 🤑

• Your developer team’s productivity is ready for take-off 🛫

  Aviator raised $2.3M led by Y Combinator, Elad Gil, AirAngels, and Xoogler Ventures with participation from 20+ investors.

  Aviator.Co @Aviator_co_

  We are excited to announce that we have raised $2.3 million in a seed round to help engineering teams manage broken builds, slow code reviews, flaky tests, complex dependencies and security compliance. aviator.co/blog/announcin…

  

Launches, events, and releases

• It may be time for your e-mail outlook to change 📧

  Superhuman @Superhuman

  NEW: Superhuman for Outlook 💜 With Superhuman, you get through Gmail twice as fast, reply faster, and save three hours every single week. Now experience the same for Outlook. It's powerful, beautiful, and blazingly fast. Sign up at superhuman.com

  

• Stripe just launched an app marketplace 🛒

  Stripe @stripe

  Introducing Stripe Apps. Embed custom UIs directly in the Stripe Dashboard and orchestrate the Stripe API to: ⏩ Simplify workflows ↕️ Add UI components to the Dashboard 🔄 Sync data with your systems ⤴️ Extend your product into Stripe stripe.com/apps

• The democratization of beautiful site design is here.

  Meet the new Framer 👇

  Framer @framer

  Design and publish websites faster than ever before. Meet the new Framer. Featuring breakpoints, effects, CMS, styles, and so much more. framer.com/launch/?utm_so…

Nerding out on PLG 🤓📚

Lennysan’s on learnings from the consumer subscription successes of our time 📚

What did Duolingo, Noom, Calm, and Grammarly do differently? 🧵

Lenny Rachitsky @lennysan

I've always wondered why basically every consumer subscription app fails—and what the few that made it like @noom @duolingo @calm @Grammarly did differently. So I talked to the founders and early leaders at these companies to find out. Here's what I learned 🧵

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