Existential Unicorns 🦄 Growing like Replit 👩🏻💻 ClickUp' cute boo boo 🩹, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
Did Replit really grow off of Twitter?
The short answer… NO!
So what was the secret sauce? Product-led growth through viral sharing of programs, Community building, YouTube videos, and Google Search 🔍Free marketing advice. There are a lot of people out there selling advice and hyping this platform. From an operator, Twitter is great for 4 things: - Brand awareness - Hiring - Fundraising - Having fun Not user acquisition! Want to grow? Find other channels too. Read on...
What does a company need to do to get some public market love? ❤️
The year of the existential unicorn 🦄
2021: Anyone can be a unicorn
2022: Can anyone be a unicorn?
ClickUp makes a boo-boo 🩹
Hey Jordan 👋🏻
🔎 The PLG hunt
Topia’s giving you the keys to your own virtual kingdom 👑
…with social experiences like never before, for the creator economy & brands 👩🏻💻
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Yotpo - The eCom marketing platform powering the world's fastest-growing brands 🚀
This week, we put a $1.4B
unicorn flamingo under the microscope. What powered the headless commerce giant’s growth to $100M+ in ARR? Dive in. 👇
Fundraising, Venture Capital, and Exits 🤑
Your developer team’s productivity is ready for take-off 🛫
Aviator raised $2.3M led by Y Combinator, Elad Gil, AirAngels, and Xoogler Ventures with participation from 20+ investors.
Launches, events, and releases
It may be time for your e-mail outlook to change 📧
Stripe just launched an app marketplace 🛒
The democratization of beautiful site design is here.
Meet the new Framer 👇
Nerding out on PLG 🤓📚
Lennysan’s on learnings from the consumer subscription successes of our time 📚
What did Duolingo, Noom, Calm, and Grammarly do differently? 🧵
Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.
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