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Existential Unicorns 🦄 Growing like Replit 👩🏻‍💻 ClickUp' cute boo boo 🩹, and more...

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This week in PLG 🗞

Existential Unicorns 🦄 Growing like Replit 👩🏻‍💻 ClickUp' cute boo boo 🩹, and more...

Rahul Krishnan
,
Ruchin Kulkarni
, and
Arjun Rakesh
May 26, 2022
4
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Existential Unicorns 🦄 Growing like Replit 👩🏻‍💻 ClickUp' cute boo boo 🩹, and more...

www.topofthelyne.co

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Try Toplyne for free →


Into the Twitterverse 🐦🌌

  • Did Replit really grow off of Twitter?

    The short answer… NO!

    So what was the secret sauce? Product-led growth through viral sharing of programs, Community building, YouTube videos, and Google Search 🔍

    Twitter avatar for @patrickscoleman
    Patrick Coleman ⠕ @patrickscoleman
    Free marketing advice. There are a lot of people out there selling advice and hyping this platform. From an operator, Twitter is great for 4 things: - Brand awareness - Hiring - Fundraising - Having fun Not user acquisition! Want to grow? Find other channels too. Read on...
    4:12 PM ∙ May 25, 2022
    17Likes2Retweets
    Twitter avatar for @patrickscoleman
    Patrick Coleman ⠕ @patrickscoleman
    @Replit we grow via: - Viral sharing of cool programs - Community - YouTube - Search Iterate and hustle until you find where you've got traction.
    4:12 PM ∙ May 25, 2022
  • What does a company need to do to get some public market love? ❤️

    Twitter avatar for @jaminball
    Jamin Ball @jaminball
    Snowflake quarter: - $422M rev (+85% YoY) vs $412M consensus (3% beat) - Product rev guidance implies 72% growth (don't guide total rev) - $394M product rev (+84%) - 174% net retention - 27 months GM adj. CAC payback - 65% GM - 41% FCF Margin (Q4 & Q1 seasonally higher) $SNOW
    8:18 PM ∙ May 25, 2022
    354Likes24Retweets
  • The year of the existential unicorn 🦄

    2021: Anyone can be a unicorn

    2022: Can anyone be a unicorn?

    Twitter avatar for @jasonlk
    Jason ✨BeKind✨ Lemkin #ДобісаПутіна @jasonlk
    I’ve been in SaaS from ‘05-‘22 From ‘05-‘20, it was clear as a VC, you could only truly make money from the very, very, very best investments Then in 2H’20-‘21 it seemed like everyone could be a unicorn, and somehow, the rules had changed Now we know the rules didn’t change
    6:10 PM ∙ May 14, 2022
    331Likes44Retweets
  • ClickUp makes a boo-boo 🩹

    Hey Jordan 👋🏻

    Twitter avatar for @DJ_CURFEW
    Zeb Evans @DJ_CURFEW
    Hey Jordan
    9:35 PM ∙ May 21, 2022
    64Likes6Retweets
    Twitter avatar for @DJ_CURFEW
    Zeb Evans @DJ_CURFEW
    @loaibassam Nah, we accidentally sent all customers an email referring to them as Jordan
    11:41 PM ∙ May 21, 2022

🔎 The PLG hunt

Topia’s giving you the keys to your own virtual kingdom 👑

…with social experiences like never before, for the creator economy & brands 👩🏻‍💻

Twitter avatar for @Topiaio
Topia @Topiaio
Gather your #friends in topia.io/park! 🌳 ⁣⁣ A realistic #Topia world that includes: ⁣⁣ Athletic Club 🏋️‍♀️⁣⁣ Nightclub 🎊⁣⁣ Conference Center 💼⁣⁣ Design Studio ✏️⁣⁣⁣⁣ Guest Offices 👔⁣⁣ An Observation Deck 🏞⁣⁣ Outdoor Stage 🎶⁣⁣ & more! #web3 ⁣
7:47 PM ∙ Apr 18, 2022
5Likes1Retweet

Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment


Growth Stories 🚀

Yotpo - The eCom marketing platform powering the world's fastest-growing brands 🚀

This week, we put a $1.4B unicorn flamingo under the microscope. What powered the headless commerce giant’s growth to $100M+ in ARR? Dive in. 👇

Top of the Lyne
Yotpo - The full-stack eCom marketing... flamingo?
Hi there! 👋 On the back of our Series A funding announcement a couple of weeks ago, one of our key priorities was to go fully self-serve ASAFP. We’re now very close to delivering on that commitment. We just dropped a sneak preview. Our interactive demo is now live. 🧑‍💻…
Read more
10 months ago · 11 likes · Arjun Rakesh, Rahul Krishnan, and Ruchin Kulkarni

Fundraising, Venture Capital, and Exits 🤑

  • Your developer team’s productivity is ready for take-off 🛫

    Aviator raised $2.3M led by Y Combinator, Elad Gil, AirAngels, and Xoogler Ventures with participation from 20+ investors.

    Twitter avatar for @Aviator_co_
    Aviator.Co @Aviator_co_
    We are excited to announce that we have raised $2.3 million in a seed round to help engineering teams manage broken builds, slow code reviews, flaky tests, complex dependencies and security compliance. aviator.co/blog/announcin…
    Image
    5:03 PM ∙ May 24, 2022
    49Likes6Retweets

Launches, events, and releases

  • It may be time for your e-mail outlook to change 📧

    Twitter avatar for @Superhuman
    Superhuman @Superhuman
    NEW: Superhuman for Outlook 💜 With Superhuman, you get through Gmail twice as fast, reply faster, and save three hours every single week. Now experience the same for Outlook. It's powerful, beautiful, and blazingly fast. Sign up at superhuman.com
    Image
    3:00 PM ∙ May 11, 2022
    174Likes28Retweets
  • Stripe just launched an app marketplace 🛒

    Twitter avatar for @stripe
    Stripe @stripe
    Introducing Stripe Apps. Embed custom UIs directly in the Stripe Dashboard and orchestrate the Stripe API to: ⏩ Simplify workflows ↕️ Add UI components to the Dashboard 🔄 Sync data with your systems ⤴️ Extend your product into Stripe stripe.com/apps
    4:06 PM ∙ May 24, 2022
    527Likes107Retweets
  • The democratization of beautiful site design is here.

    Meet the new Framer 👇

    Twitter avatar for @framer
    Framer @framer
    Design and publish websites faster than ever before. Meet the new Framer. Featuring breakpoints, effects, CMS, styles, and so much more. framer.com/launch/?utm_so…
    2:49 PM ∙ May 24, 2022
    745Likes123Retweets

Nerding out on PLG 🤓📚

Lennysan’s on learnings from the consumer subscription successes of our time 📚

What did Duolingo, Noom, Calm, and Grammarly do differently? 🧵

Twitter avatar for @lennysan
Lenny Rachitsky @lennysan
I've always wondered why basically every consumer subscription app fails—and what the few that made it like @noom @duolingo @calm @Grammarly did differently. So I talked to the founders and early leaders at these companies to find out. Here's what I learned 🧵
Image
3:50 PM ∙ May 17, 2022
833Likes104Retweets


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Existential Unicorns 🦄 Growing like Replit 👩🏻‍💻 ClickUp' cute boo boo 🩹, and more...

www.topofthelyne.co
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