Figma wasn’t built in a day ❤️

Fresh Off the PLG press🗞: Figma's early days, lessons from Tesla, a Tok a keeps irrelevance away & the run up to SaaStr 💫

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

---

Into the Twitterverse 🐦🌌

• Figma wasn’t built in a day ❤️

  An inspiring story of Figma, their first big customer, and a hyper-committed CTO. Full article here. TLDR -

  • Do unscalable s#@t

  • (If you’re a collaboration tool) get one team to use your full time

  • Show commitment

  • Customer empathy is everything

Lenny Rachitsky @lennysan

Love this story from @figma's early days, from @clairetbutler

• Upsell like Tesla ⚡️

  What SaaS companies can learn about account expansion and NRR from the world's largest EV manufacturer

Austen Allred @Austen

It says it will improve 0-60 time from 4.8s to 4.2s. For $2k. Lol what a business.

• Twerking on your brand 🕺

  Building a brand strategy without considering TikTok 🚩🚩🚩

  Harry Stebbings @HarryStebbings

  It blows my mind now under-utilised TikTok and short form video is by some of the biggest brands in the world. 🤯

---

🔎 The PLG hunt

Make Documentation delightful ft. Mintlify✨

Mintlify enables teams to effortlessly easily create, track and manage documentation with the help of automation.

Making great documentation painless, one code line at a time!

Matthias Bohlen 🚢 @bohlenlabs

👀 This blew my mind today: @mintlify I mean, is this unreal or what? 😲 Does anyone still need to write developer docs, manually? #buildinpublic

Which hot and upcoming PLG company are you most excited about? 👇🏻

---

Growth Stories 🚀

SaaStr: Coachella 🤝 Superbowl, but make it SaaS

With over 10,000+ folks, including top VCs, SaaS Founders, and VPs, gathering at an outdoors-festival-style celebration that aims to empower global SaaS cos. to scale faster, this is the only place you’ll want to be!

Here's your guide to the World's #1 Cloud Gathering!

If the FOMO hasn't kicked in yet, it will now...SaaStr Annual 2022! 💥

---

Fundraising, Venture Capital, and Exits 🤑

• OneSignal raises $50M Series C💸

  OneSignal helps companies customize and automate notifications for mobile apps across SMS, email, app notifications, and in-app messages.

  TechCrunch @TechCrunch

  OneSignal lands $50M to automatically optimize SMS, in-app and email campaigns tcrn.ch/3Q8Kfnk by @Kyle_L_Wiggers

  

  tcrn.chOneSignal lands $50M to automatically optimize SMS, in-app, and email campaignsOneSignal, a startup developing a customer engagement platform focused on multichannel campaigns, has raised $50M in a venture capital funding round.

• Userpilot lands $4.6M in seed funding🎉

  Userpilot empowers product teams to increase user adoption through personalized onboarding experiences.

  TechCrunch @TechCrunch

  Userpilot, a product-led growth platform for SaaS companies, raises $4.6M tcrn.ch/3qgKWRi by @AnnieNjanja

  

  tcrn.chUserpilot, a product-led growth platform for SaaS companies, raises $4.6MThe new funding follows $1.2 million pre-seed funding it raised last year.

Launches, events, and releases

• Reel in sweet revenue faster with Nektar 🍯

  Automate your CRM data entry and hygiene so your sales reps can focus on closing more deals!

  Sales bandwidth; unblocked✅

  Nektar.ai @AiNektar

  We are LIVE on Product Hunt! 🥳 After 2 years of hard work on building an amazing product & team we are oh-so-proud of, we are ready to release it! Look forward to your continued support & feedback - lnkd.in/dw5JnkeP @abhijeetvv @aravindet #producthunt

  

Nerding out on PLG 🤓📚

Get that money! Okurrr.🤑

Pricing is the most powerful yet underrated growth lever. OpenView’s Kyle Poyar with Abel Riboulot, Co-Founder & CEO of Corrily demystifies pricing for PLG cos.

With a pricing checklist and insights on international markets, this is a delicious delight for all you pricing nerds!

Your guide to price testing

Blazing Hot Meme Zone ⚡️

Where is the lie? 👀

---

Know someone that would enjoy reading this? Go on, spread the joy 👇🏼

---

Some housekeeping…

Is your mailbox trying to keep our content away from you? 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!

Thanks again, and please tell a few friends if you feel like it.

---

How did you like this week’s newsletter?

Legend 🤩 - Great 😄 - Good 🙂 - OK 😶 - Meh 😒

---