Figma wasn’t built in a day ❤️
Fresh Off the PLG press🗞: Figma's early days, lessons from Tesla, a Tok a keeps irrelevance away & the run up to SaaStr 💫
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
Figma wasn’t built in a day ❤️
An inspiring story of Figma, their first big customer, and a hyper-committed CTO. Full article here. TLDR -
Do unscalable s#@t
(If you’re a collaboration tool) get one team to use your full time
Customer empathy is everything
Upsell like Tesla ⚡️
What SaaS companies can learn about account expansion and NRR from the world's largest EV manufacturer
Twerking on your brand 🕺
Building a brand strategy without considering TikTok 🚩🚩🚩
🔎 The PLG hunt
Make Documentation delightful ft. Mintlify✨
Mintlify enables teams to effortlessly easily create, track and manage documentation with the help of automation.
Making great documentation painless, one code line at a time!
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
SaaStr: Coachella 🤝 Superbowl, but make it SaaS
With over 10,000+ folks, including top VCs, SaaS Founders, and VPs, gathering at an outdoors-festival-style celebration that aims to empower global SaaS cos. to scale faster, this is the only place you’ll want to be!
Here's your guide to the World's #1 Cloud Gathering!
Fundraising, Venture Capital, and Exits 🤑
OneSignal raises $50M Series C💸
OneSignal helps companies customize and automate notifications for mobile apps across SMS, email, app notifications, and in-app messages.OneSignal lands $50M to automatically optimize SMS, in-app and email campaigns tcrn.ch/3Q8Kfnk by @Kyle_L_Wiggerstcrn.chOneSignal lands $50M to automatically optimize SMS, in-app, and email campaignsOneSignal, a startup developing a customer engagement platform focused on multichannel campaigns, has raised $50M in a venture capital funding round.
Userpilot lands $4.6M in seed funding🎉
Userpilot empowers product teams to increase user adoption through personalized onboarding experiences.
Launches, events, and releases
Reel in sweet revenue faster with Nektar 🍯
Automate your CRM data entry and hygiene so your sales reps can focus on closing more deals!
Sales bandwidth; unblocked✅
Nerding out on PLG 🤓📚
Get that money! Okurrr.🤑
Pricing is the most powerful yet underrated growth lever. OpenView’s Kyle Poyar with Abel Riboulot, Co-Founder & CEO of Corrily demystifies pricing for PLG cos.
With a pricing checklist and insights on international markets, this is a delicious delight for all you pricing nerds!
Blazing Hot Meme Zone ⚡️
Where is the lie? 👀
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