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Figma wasn’t built in a day ❤️
www.topofthelyne.co
This week in PLG 🗞

Figma wasn’t built in a day ❤️

Fresh Off the PLG press🗞: Figma's early days, lessons from Tesla, a Tok a keeps irrelevance away & the run up to SaaStr 💫

Gayatri Gaidhani
,
Ruchin Kulkarni
, and
Aishwarya G
Sep 8, 2022
4
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Figma wasn’t built in a day ❤️
www.topofthelyne.co

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Take Toplyne for a spin!🎯


Into the Twitterverse 🐦🌌

  • Figma wasn’t built in a day ❤️

    An inspiring story of Figma, their first big customer, and a hyper-committed CTO. Full article here. TLDR -

    • Do unscalable s#@t

    • (If you’re a collaboration tool) get one team to use your full time

    • Show commitment

    • Customer empathy is everything

Twitter avatar for @lennysan
Lenny Rachitsky @lennysan
Love this story from @figma's early days, from @clairetbutler
Image
10:51 PM ∙ Sep 4, 2022
1,151Likes87Retweets
  • Upsell like Tesla ⚡️

    What SaaS companies can learn about account expansion and NRR from the world's largest EV manufacturer

Twitter avatar for @Austen
Austen Allred @Austen
It says it will improve 0-60 time from 4.8s to 4.2s. For $2k. Lol what a business.
4:37 PM ∙ Sep 3, 2022
607Likes5Retweets
  • Twerking on your brand 🕺

    Building a brand strategy without considering TikTok 🚩🚩🚩

    Twitter avatar for @HarryStebbings
    Harry Stebbings @HarryStebbings
    It blows my mind now under-utilised TikTok and short form video is by some of the biggest brands in the world. 🤯
    1:00 AM ∙ Sep 3, 2022
    49Likes8Retweets

🔎 The PLG hunt

Make Documentation delightful ft. Mintlify✨

Mintlify enables teams to effortlessly easily create, track and manage documentation with the help of automation.

Making great documentation painless, one code line at a time!

Twitter avatar for @bohlenlabs
Matthias Bohlen 🚢 @bohlenlabs
👀 This blew my mind today: @mintlify I mean, is this unreal or what? 😲 Does anyone still need to write developer docs, manually? #buildinpublic
4:49 PM ∙ Sep 6, 2022
3Likes2Retweets


Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment


Growth Stories 🚀

SaaStr: Coachella 🤝 Superbowl, but make it SaaS

With over 10,000+ folks, including top VCs, SaaS Founders, and VPs, gathering at an outdoors-festival-style celebration that aims to empower global SaaS cos. to scale faster, this is the only place you’ll want to be!

Here's your guide to the World's #1 Cloud Gathering!

Top of the Lyne
If the FOMO hasn't kicked in yet, it will now...SaaStr Annual 2022! 💥
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. This week is a little bit different. We’re not doing a growth story, but instead, getting you LIVE UPDATES from the biggest cloud conference in the world. (Thank us later…
Read more
5 months ago · 3 likes · Aishwarya G, Ruchin Kulkarni, and Rahul Krishnan

Fundraising, Venture Capital, and Exits 🤑

  • OneSignal raises $50M Series C💸

    OneSignal helps companies customize and automate notifications for mobile apps across SMS, email, app notifications, and in-app messages.

    Twitter avatar for @TechCrunch
    TechCrunch @TechCrunch
    OneSignal lands $50M to automatically optimize SMS, in-app and email campaigns tcrn.ch/3Q8Kfnk by @Kyle_L_Wiggers
    tcrn.chOneSignal lands $50M to automatically optimize SMS, in-app, and email campaignsOneSignal, a startup developing a customer engagement platform focused on multichannel campaigns, has raised $50M in a venture capital funding round.
    11:01 AM ∙ Sep 1, 2022
    26Likes9Retweets
  • Userpilot lands $4.6M in seed funding🎉

    Userpilot empowers product teams to increase user adoption through personalized onboarding experiences.

    Twitter avatar for @TechCrunch
    TechCrunch @TechCrunch
    Userpilot, a product-led growth platform for SaaS companies, raises $4.6M tcrn.ch/3qgKWRi by @AnnieNjanja
    tcrn.chUserpilot, a product-led growth platform for SaaS companies, raises $4.6MThe new funding follows $1.2 million pre-seed funding it raised last year.
    2:33 PM ∙ Sep 6, 2022
    11Likes8Retweets

Launches, events, and releases

  • Reel in sweet revenue faster with Nektar 🍯

    Automate your CRM data entry and hygiene so your sales reps can focus on closing more deals!

    Sales bandwidth; unblocked✅

    Twitter avatar for @AiNektar
    Nektar.ai @AiNektar
    We are LIVE on Product Hunt! 🥳 After 2 years of hard work on building an amazing product & team we are oh-so-proud of, we are ready to release it! Look forward to your continued support & feedback - lnkd.in/dw5JnkeP @abhijeetvv @aravindet #producthunt
    Image
    7:38 AM ∙ Sep 7, 2022
    17Likes13Retweets

Nerding out on PLG 🤓📚

Get that money! Okurrr.🤑

Pricing is the most powerful yet underrated growth lever. OpenView’s Kyle Poyar with Abel Riboulot, Co-Founder & CEO of Corrily demystifies pricing for PLG cos.

With a pricing checklist and insights on international markets, this is a delicious delight for all you pricing nerds!

Kyle Poyar’s Growth Unhinged
Your guide to price testing
👋 Hi, I’m Kyle from OpenView and welcome to my newsletter, Growth Unhinged. Every other week I take a closer look at what drives a SaaS company’s growth. Expect deep dive takes on product-led growth, pricing, benchmarks, and much more…
Read more
5 months ago · 10 likes · Kyle Poyar

Blazing Hot Meme Zone ⚡️

Where is the lie? 👀


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