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Figma's PMF test, website visits in 2022, a PLG nitroboost, bring back maps, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
Figma measured its PMF this week 🔗
The results = We f$#k!@$ can’t live without it
Go easy on those website growth modals 😬
Do you really need that incremental e-mail id?
An existential question for every growth team out there (including us 🙈)
Sage advice from Harry Stebbings heading into the recession 📉
Getting even 15-20% of your customers from self-serve can often be the difference between cash flow positive and negative 💰
🔎 The PLG hunt
Felt is on a mission to resurrect maps as a fundamental medium of communication 🗺
Felt is the first easy-to-use collaborative mapping tool that serves a wide range of use cases such as sketching out a hike with your friends, sending your visiting cousin the directions to your weekend rager, and next steps to a wildfire response unit… maps are back on the menu. The public beta is now live 👇
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Keep Calm and Meditate 🧘♀️
On Calm’s early fund-raising battles, and the subsequent meteoric rise to a $2B valuation and 4M+ paying users. 👇
Featuring the creators of the Million Dollar Homepage, Do Nothing For 2 Minutes, Checky, PopJam, Sock & Awe, Moshi Monsters, and Firebox - what Seth Godin calls “purple cows” 🐄
Fundraising, Venture Capital and Exits 🤑
Enterprise features at a developer’s fingertips 👩🏻💻
WorkOS enables developers to quickly add features like Single Sign-On (SAML) and Directory Sync (SCIM). Series B led by Greenoaks.
The unicorn club welcomes JupiterOne 🦄
The cyber asset attack surface management (CAASM) platform provider announced a $70 million Series C funding round this week
Launches, events, and releases
The fresh new Linktree is here 🆕
Catch the rebranded Linktree, and look for a whole new suite of tools over the next few months
LinkedIn Sales Navigator 🤝 Gong
You can now combine quantitative real-time data with qualitative data on deal health and the next best action
Nerding out on PLG 🤓📚
OpenView’s product benchmarks report covers the state of PLG, a redefined user journey, product-driven growth, and more. 📚
Dive in 👇
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Thanks again, and please tell a few friends if you feel like it.
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