Figma's PMF test, website visits in 2022, a PLG nitroboost, bring back maps, and more...

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

• Figma measured its PMF this week 🔗

  The results = We f$#k!@$ can’t live without it

Dylan Field @zoink

I want to personally apologize to the @figma community for this outage. Obviously downtime like this is unacceptable and we at Figma hold ourselves to a higher standard. (1/4)

• Go easy on those website growth modals 😬

  Do you really need that incremental e-mail id?

  An existential question for every growth team out there (including us 🙈)

  Lex Fridman @lexfridman

  Web design should be simple.

  

• Sage advice from Harry Stebbings heading into the recession 📉

  Getting even 15-20% of your customers from self-serve can often be the difference between cash flow positive and negative 💰

  

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🔎 The PLG hunt

Felt is on a mission to resurrect maps as a fundamental medium of communication 🗺

Felt is the first easy-to-use collaborative mapping tool that serves a wide range of use cases such as sketching out a hike with your friends, sending your visiting cousin the directions to your weekend rager, and next steps to a wildfire response unit… maps are back on the menu. The public beta is now live 👇

Felt @felt

Today's the day – we're launching the public beta of @felt, the best way to make & share maps on the internet! Alongside the launch, we're overjoyed to share we've raised $15M to keep making maps for many years to come. felt.com/blog/public-be… 🧵

felt.comFelt’s Public Beta, And A New $15M Round of FundingIntroducing the best way to make maps on the internet.

Which hot and upcoming PLG company are you most excited about? 👇🏻

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Growth Stories 🚀

Keep Calm and Meditate 🧘‍♀️

On Calm’s early fund-raising battles, and the subsequent meteoric rise to a $2B valuation and 4M+ paying users. 👇

Featuring the creators of the Million Dollar Homepage, Do Nothing For 2 Minutes, Checky, PopJam, Sock & Awe, Moshi Monsters, and Firebox - what Seth Godin calls “purple cows” 🐄

The $2B Calm Rocketship 🧘‍♀️

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Fundraising, Venture Capital and Exits 🤑

• Enterprise features at a developer’s fingertips 👩🏻‍💻

  WorkOS enables developers to quickly add features like Single Sign-On (SAML) and Directory Sync (SCIM). Series B led by Greenoaks.

  WorkOS @WorkOS

  Announcing our $80m Series B. We're building the API platform that empowers any developer to quickly build and ship enterprise features.

  

  workos.comWorkOS raises $80m in Series B financing, acquires Modulz — WorkOSWe are delighted to announce that WorkOS has raised $80m in Series B financing, led by Greenoaks with participation from previous investors Lachy Groom, Lightspeed Ventures, and Abstract Ventures.

• The unicorn club welcomes JupiterOne 🦄

  The cyber asset attack surface management (CAASM) platform provider announced a $70 million Series C funding round this week

  JupiterOne @jupiterone

  🎉 We've reached a major milestone in our journey... and we can't keep it a secret any longer. Following a successful $70M Series C round, JupiterOne has been valued at over $1 billion! 🧵 prnewswire.com/news-releases/…

  

  prnewswire.comJupiterOne Achieves Valuation of Over $1B with $70M Series C Funding to Fuel Innovation in Cybersecurity and Democratize Access for All/PRNewswire/ -- JupiterOne, the industry’s leading cyber asset attack surface management (CAASM) platform provider, today announced a $70 million Series C...

Launches, events, and releases

• The fresh new Linktree is here 🆕

  Catch the rebranded Linktree, and look for a whole new suite of tools over the next few months

  TechCrunch @TechCrunch

  Linktree launches new Marketplace directory for users to browse its platform partners and integrations tcrn.ch/3mrKTA7 by @AiishaMalik1

  

  tcrn.chLinktree launches new Marketplace directory for users to browse its platform partners and integrations – TechCrunchLink-in-bio platform Linktree is launching a new one-stop directory for users to browse its platform partners and integrations. The company says the new hub, which is called Linktree Marketplace, is designed to drive exposure to its partnerships. Linktree is also introducing Link Apps, which embed …

• LinkedIn Sales Navigator 🤝 Gong

  You can now combine quantitative real-time data with qualitative data on deal health and the next best action

  LinkedIn for Sales @linkedinselling

  🧠 Smart integration with @Gong_io for real-time deal intelligence.

Nerding out on PLG 🤓📚

OpenView’s product benchmarks report covers the state of PLG, a redefined user journey, product-driven growth, and more. 📚

Dive in 👇

OpenView @OpenViewVenture

🚀Our Product Benchmarks Report launched yesterday!🥞 Curious about how do you stack up? This year @SamCRichard created an interactive calculator to see how your user journey compares to businesses at a similar size and scale: openviewpartners.com/2022-product-b…

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