It’s closing season…...

Category Creation 101, The Anatomy of a PQL, Chris Orlob's Q4 gift to us all, and a lot more: This Week In PLG ❤️

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

• Creating a category? Find the people who want the NEW THING 🪄

  An insightful thread from Ed Calnan on who to target when you're creating a new category and need your first few champions.

  The TLDR - Target big companies who like working with emerging / bleeding edge tech

  There are two kinds of mega enterprises

  • Those who’re OLD

  • Those who’re YOUNG AT HEART

  Ed makes a terrific point on going after #2 - Think GE, Fidelity, and Mass Mutual.

  Find out which companies were early adopters of products that broke out 💡

• It’s closing season… Q4 is here 🔥

  Here are 6 discovery questions from the guy who took Gong from $178K ARR to $100M+ 🤯

  • What are the challenges you’re facing that you’d regret not solving 6 months from now?

  • Why would you regret not solving that six months from now?

  • How would you stack rank that on your “priorities slide?” Why that number?

  • What are the ripple effects that challenge is having on the business?

  • Who else does this challenge impact? How?

  • Is it fair to include them in [next step] given how they’re impacted by this?

  God bless Chris Orlob 🙈

Chris Orlob @Chris_Orlob

SaaS salespeople: Here are six discovery questions that will help you SELL your way through a tough economy. [Thread]...

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🔎 The PLG hunt

• Storytelling made easy ft. Overflow 💕

  User flows, done right! ✅ Overflow helps you turn your designs into engaging user experience stories.
  
  A dream come true for designers, Overflow enables you to show a holistic view of your vision, navigate through it effortlessly and communicate value to your team and other stakeholders.

Overflow @overflowapp

We are thrilled to announce Overflow Stories, our solution to every designer's asynchronous design #communication problem! 🙌 Visit our Product Hunt launch page to find out how you can enhance your design presentation workflow: producthunt.com/posts/overflow… #presentationdesign #design

producthunt.comOverflow Stories - Create interactive, self-guided tours of your designs | Product HuntOverflow Stories enables users to create self-guided tours of their designs, share with their team and stakeholders, and present their work even without being present (asynchronously), eliminating the need for email instructions and real-time meetings.

Which hot and upcoming PLG company are you most excited about? 👇🏻

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Growth Stories 🚀

If in doubt, Paddle out! 🛶

Paddle helps SaaS businesses focus on building rather than billing.

With Paddle, cos. can offload all of the finance-related administration headaches 😎

Loved by over 3000 customers, across 200 markets, and with a whopping $1.4Bn valuation, and TWO multi-million dollar acquisition deals 🤯

We dive into all the growth levers that got them SO far! ✨ Dive right in.

If in doubt, Paddle out.

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Fundraising, Venture Capital, and Exits 🤑

• Foxglove raises $15M Series A 🎉

  Foxglove is accelerating robotics development by providing visualization and debugging tools. Round led by Eclipse.

  TechCrunch @TechCrunch

  Foxglove raises $15M to build dev infrastructure for robots tcrn.ch/3g2s9qI by @Kyle_L_Wiggers

  

  tcrn.chFoxglove raises $15M to build dev infrastructure for robotsFoxglove, a startup building dev tooling for robots and autonomous vehicles, has raised $15 million in a venture funding round.

• Regie nabs $10M Series A 💸

  Regie enables sales and marketing teams to create, test, and analyze customized prospecting campaigns.

TechCrunch @TechCrunch

Regie secures $10M to generate marketing copy using AI tcrn.ch/3Cf0HyT by @Kyle_L_Wiggers

tcrn.chRegie secures $10M to generate marketing copy using AIRegie.ai, which uses AI to generate marketing copy, has raised $10 million in a venture funding round.

Launches, events, and releases

• Bring motion to your designs ft.LottieFiles 🚀

  Effortlessly collaborate, edit, optimize & ship Lottie animations.

  LottieFiles @LottieFiles

  Hey, we've just launched our all-new LottieFiles platform on @ProductHunt! New features: 🎨 Easier to edit & recolor ⚙️ Significantly reduce file size 🤝‍ Faster team collaboration Show us some 💕 & can't wait for you to try it! producthunt.com/posts/an-all-n…

  

  producthunt.comAn All-New LottieFiles - Easily collaborate, edit, optimize & ship Lottie animations | Product HuntExplore updates to features you would love plus new tools for collaborating, editing, optimizing, and shipping Lottie animations.

Nerding out on PLG 🤓📚

We just launched a new series. Needless to say, it’s a PLG nerd’s goldmine—

Presenting

🥁

Toplyne Labs 🧑🏻‍🔬: A weekly digest covering anonymized insights bubbled up by our proprietary AI... from the wealth of product usage data across our customer base 🧠

In our very first edition: Hitchhikers Guide to PQLs, we bring you the chef’s kiss moment to engage & close a PQL.

Miss, this golden window, and you throw away chances of a higher ACV! ☠️

Ouch. You don’t want that. 👎🏽

Read on to know the 3 crucial insights our Data scientists derived about the anatomy of our beloved PQL ❤️

You’re welcome.

Toplyne Labs #1: Hitchhikers Guide to PQLs

Blazing Hot Meme Zone ⚡️

A sigh(t) of delight for every SaaS exec ever!

We’re not the only ones leading meme-first, it seems 👀
Credit: Catalyst.io

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