It’s closing season…...
Category Creation 101, The Anatomy of a PQL, Chris Orlob's Q4 gift to us all, and a lot more: This Week In PLG ❤️
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
Creating a category? Find the people who want the NEW THING 🪄
An insightful thread from Ed Calnan on who to target when you're creating a new category and need your first few champions.
The TLDR - Target big companies who like working with emerging / bleeding edge tech
There are two kinds of mega enterprises
Those who’re OLD
Those who’re YOUNG AT HEART
Ed makes a terrific point on going after #2 - Think GE, Fidelity, and Mass Mutual.
Find out which companies were early adopters of products that broke out 💡
It’s closing season… Q4 is here 🔥
Here are 6 discovery questions from the guy who took Gong from $178K ARR to $100M+ 🤯
What are the challenges you’re facing that you’d regret not solving 6 months from now?
Why would you regret not solving that six months from now?
How would you stack rank that on your “priorities slide?” Why that number?
What are the ripple effects that challenge is having on the business?
Who else does this challenge impact? How?
Is it fair to include them in [next step] given how they’re impacted by this?
God bless Chris Orlob 🙈
🔎 The PLG hunt
Storytelling made easy ft. Overflow 💕
User flows, done right! ✅ Overflow helps you turn your designs into engaging user experience stories.
A dream come true for designers, Overflow enables you to show a holistic view of your vision, navigate through it effortlessly and communicate value to your team and other stakeholders.
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
If in doubt, Paddle out! 🛶
Paddle helps SaaS businesses focus on building rather than billing.
With Paddle, cos. can offload all of the finance-related administration headaches 😎
Loved by over 3000 customers, across 200 markets, and with a whopping $1.4Bn valuation, and TWO multi-million dollar acquisition deals 🤯
We dive into all the growth levers that got them SO far! ✨ Dive right in.
Fundraising, Venture Capital, and Exits 🤑
Foxglove raises $15M Series A 🎉
Foxglove is accelerating robotics development by providing visualization and debugging tools. Round led by Eclipse.
Regie nabs $10M Series A 💸
Regie enables sales and marketing teams to create, test, and analyze customized prospecting campaigns.
Launches, events, and releases
Bring motion to your designs ft.LottieFiles 🚀
Effortlessly collaborate, edit, optimize & ship Lottie animations.
Nerding out on PLG 🤓📚
We just launched a new series. Needless to say, it’s a PLG nerd’s goldmine—
Toplyne Labs 🧑🏻🔬: A weekly digest covering anonymized insights bubbled up by our proprietary AI... from the wealth of product usage data across our customer base 🧠
In our very first edition: Hitchhikers Guide to PQLs, we bring you the chef’s kiss moment to engage & close a PQL.
Miss, this golden window, and you throw away chances of a higher ACV! ☠️
Ouch. You don’t want that. 👎🏽
Read on to know the 3 crucial insights our Data scientists derived about the anatomy of our beloved PQL ❤️
Blazing Hot Meme Zone ⚡️
A sigh(t) of delight for every SaaS exec ever!
We’re not the only ones leading meme-first, it seems 👀
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Thanks again, and please tell a few friends if you feel like it.
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