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This week in PLG 🗞

Just another glorified newsletter tool 🗞

Fresh off the PLG Press: Substack supremancy🙌🏼, PLG Flywheels 🎡 & the one tool to help you sleep better 😏

Gayatri Gaidhani
,
Ruchin Kulkarni
, and
Aishwarya G
Sep 1, 2022
9
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Just another glorified newsletter tool 🗞
www.topofthelyne.co

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Take Toplyne for a spin! 🎯


Into the Twitterverse 🐦🌌

  • Just another glorified newsletter tool 🗞

    Just one of the many criticisms I heard about Substack during my former life as a VC:

    • “Why would any one writer pay 10% of revenue to an emailing tool?”

    • “Wouldn’t the best writers graduate out of Substack as their subscriber base grows?”

    • “Why would a writer pay a 10% tax to a platform that does not help them grow revenue”

    • “Newsletters are dead”

    All valid concerns. Okay, maybe not the last one. All until… Substack recommendations went live. And boy has that changed things.

    Substack after launching recommendations

    As an example, Substack recommendations is now driving 72% of Lenny’s subscriber growth. And more interestingly, 10% of his paid subscriber growth 🚀

    In Lenny’s own words… Substack is now “covering their fees”

Twitter avatar for @lennysan
Lenny Rachitsky @lennysan
Wild. Substack now drives 10% of my paid subscriber growth (covering their fees 👌), and *72%* of my free subscriber growth. Network effects in action 🚀
Image
Image
5:42 PM ∙ Aug 31, 2022
115Likes7Retweets

And its not just Lenny’s Newsletter. Here’s how Growth Unhinged grew from 0 to 10k+ plus in 18 months. Guess what happened towards the second half of next year?

From 0 to 11,000+ subscribers

So, New York Times - what’s the next Substack hit piece going to be about?

  • How to manage your board 101 👩🏻‍💼

    A masterclass on navigating board meetings for first-time presenters. The TLDR -

    • Speak English, not Marketing

    • Be consistent & repetitive across meetings

    • And relax… The board is on your side

      Twitter avatar for @jalehr
      Jaleh Rezaei @jalehr
      Preparing for my first board meeting as Gusto's Head of Marketing was painful. I felt lost, scared and self-conscious. I wish I had a playbook for navigating the board. So I put one together. Here's my 3C framework—everything CMOs need to nail the board meeting:
      2:00 PM ∙ Aug 30, 2022
      2,814Likes294Retweets
  • Viral Cycle Time ♼

    One of the core growth metrics driving the growth of TikTok, and now ClickUp!


🔎 The PLG hunt


It’s cool to be nice, bro. 🐶

Says Kona.

And we agree. 🙌🏼

Making mental health check-ins easier for remote teams, fighting burn-out, and helping remote teams feel at home, Kona is putting the “human” back in Human Resources.

Loved by teams at Buffer and Canva, Kona turns emotional signals into data points, that help cos. fight attrition, lack of motivation, and a LOT MORE! ❤️

Oh, and they also just raised a sweet seed round. 👏🏽

Twitter avatar for @getkona
Kona @getkona
Kona's mission is to make empathy mainstream at work. Today, we're one step closer to that. We're thrilled to announce our $4M seed round led by @Unusual_VC. Learn more about the news from our CEO, @pandiyasid:
buff.lyAnnouncing Kona’s $4M Seed Round Led by Unusual Ventures | KonaAt Kona we’re excited to share that we’ve raised $4M in seed funding to help remote companies stay on top of employee wellbeing.
1:01 PM ∙ Jul 26, 2022
28Likes3Retweets


Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment


Growth Stories 🚀

CommonRoom should be commonplace!✨

Loved by teams across, Figma, HubSpot, Webflow, and many others, CommonRoom is an intelligent community growth platform that brings community engagement, product usage, and customer data into a single place.😍

We become roomies and find out the BTS behind their $300M valuation!💖

Top of the Lyne
Common Room should be commonplace
Haven’t subscribed yet? Are you kidding? Go on, hit it 👇🏼 On a Friday night in September of 1982, a thousand teenagers from all over Stockholm filled the halls of the Fridhemsplan metro station, completely freaking out the two police officers who were on duty that night…
Read more
5 months ago · 7 likes · Rahul Krishnan and Ruchin Kulkarni

Fundraising, Venture Capital, and Exits 🤑

  • Headroom raises $9Mn 💵

Headroom’s AI-powered videoconferencing technology, led by ex-Googler Julian Green is making heads turn (quite literally).

The round was led by Equal Opportunity Ventures with participation from Gradient Ventures, LDV Capital, AME Cloud Ventures, and Morado Ventures.

Twitter avatar for @TechCrunch
TechCrunch @TechCrunch
AI-powered videoconferencing platform Headroom raises $9M tcrn.ch/3dZfjsF by @Kyle_L_Wiggers
tcrn.chAI-powered videoconferencing platform Headroom raises $9M – TechCrunchHeadroom, which is leveraging AI to power features of its videoconferencing platform, has raised $9 million in venture capital.
1:00 PM ∙ Aug 25, 2022
15Likes8Retweets

Launches, events, and releases

  • Gain more time with Morgen ⏰


    Manage your calendars, to-do apps, productivity tools, schedulers, and most importantly: Get👏🏽Back👏🏽 Your👏🏽 Time👏🏽 with Morgen!

    (Oh, and of course, it integrates with everything you love!)

Twitter avatar for @ProductHunt
Product Hunt 😸 @ProductHunt
This time management hub brings your calendars, to-dos, productivity apps and schedulers into one platform. No more flipping between apps and tabs: meow.ph/morgen
5:00 PM ∙ Aug 31, 2022
14Likes5Retweets
  • The Future is Video(SDK) 🔮

    VideoSDK helps you build highly interactive and immersive experiences with our cutting-edge live audio and video SDKs.

    Made by developers 🤝 for developers

    Oh, they’re also #1 on Product of the Day on ProductHunt - no surprises there 😏

    Twitter avatar for @video_sdk
    Video SDK @video_sdk
    🎉 Hooray!! We are the #1 Product of the Day on @ProductHunt 🥳 Overwhelmed by all the love and support we’ve received 😇 Check it out here: producthunt.com/posts/video-sd… #1ProductoftheDay #producthunt #productlaunch #devtools
    Image
    7:24 AM ∙ Aug 31, 2022
    9Likes1Retweet

  • Going Tweeting around in Circle(s)


    Circle allows you to tweet to a selected group of people. From Drake to your best friend, 150 people of your choice can access your unhinged thoughts through your circle.

    Close Friends, much?👀

    Twitter avatar for @Twitter
    Twitter @Twitter
    giving you all Twitter Circle because sometimes your Tweets aren’t for everyone add up to 150 people to yours and use it. please.
    Starting a Twitter Circle from the Tweet composer box. 

To manage your Twitter Circle: 

From the main menu, select Tweet to open the Tweet composer. 
Select Everyone to display the Choose audience menu within the Tweet composer.
Select Edit next to the Twitter Circle option. 
Under Edit your Twitter Circle, use search to find and choose people you want in your Circle or select someone from the Recommended list. Select Add/Remove next to their name. 
Click on the X to continue drafting your Tweet.
Now, when you select Tweet, only your Twitter Circle can view and reply to the Tweet you created.
    1:00 PM ∙ Aug 30, 2022
    5,976Likes1,528Retweets

Nerding out on PLG 🤓📚

Discover everything about the product-led growth flywheel 🎡

The four user segments: Evaluators🤔 - Beginners🆕 - Regulars💪🏻 - Champions🙌🏼 and the key actions you need your users to take for them to move across the funnel. ➡

A solid framework for making your PLG fly through the roof! 💥 Check it out.


Blazing Hot Meme Zone ⚡️

Toplyne: Helping you sleep better! 😎


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