Kafka-esque growth, Truly Madly Dooly, Always go full enterprise, and more...

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

• Kafka-esque growth 🤯

  “The word Kafkaesque is often applied to bizarre situations where the individual feels powerless to understand what is happening” - Merriam Webster

  Oddly poetic that Kafka-esque is the only way we can explain Confluent’s growth - 58% growth at $200m ARR to 71% at ~$500m in ARR. WHUTT?!

  The five most important learnings from their journey 👇🏻

  Jason ✨BeKind✨ Lemkin #ДобісаПутіна @jasonlk

  Confluent is on a tear. The founders of open-source Apache Kafka reimagining it as a managed service.  It worked.  It’s growing a stunning 71% at a $500m run-rate … and accelerating. With a $10B market cap. 5 Interesting Learnings: 🔽🔽🔽🔽🔽

• Never Always go full enterprise 🤑

An insightful LinkedIn post from Hila Qu on the impact of “going enterprise” on DocuSign’s business 📜

Customer mix? 80%+ SMBs

ARR mix? 98%+ enterprise 🚀

Docusign’s customer mix vs. ARR mix

• 10 case studies in marketing 🧵

  Rahul Marthak @RahulMarthak

  Twitter is one of the best places to Learn SEO & Content Marketing. Here is the compilation of 🔥 Top 🔥 10 SEO & Content Marketing Threads of this Week in case you missed them. A 🧵 of threads #SEO #contentmarketing

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🔎 The PLG hunt

Global State Management made easy. Convex is here. 🐣

Convex makes storing your app's shared state and syncing it everywhere as easy as pie.

Convex's mission is “to change how software is built on the internet by empowering engineering teams of all sizes to build fast, reliable, and dependable dynamic apps without complex backend engineering or database administration.”

Convex @convex_dev

The frontend just went full-stack. Convex announces Series A funding from @a16z.

blog.convex.devAnnouncing Convex’s Series AWe’re very excited to announce Convex’s $26M series A financing led by Andreessen Horowitz. General Partner Martin Casado is joining the Convex board. We’ve been fortunate to have had Martin involved in Convex as an angel investor and advisor since the early days of the company. He’

Convex is building the easiest, and fastest way to build dynamic web apps. Exciting times ahead for the company that just announced their Series A.

Which hot and upcoming PLG company are you most excited about? 👇🏻

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Growth Stories 🚀

Truly Madly Dooly 🤍

We unpack Dooly’s product-led growth, and their astronomical rise among sales and revenue professionals - boasting a 162% Net Retention Rate, and #6th place on G2’s fastest growing products list, and an NPS of 79 (yikes).

Dig in. 👇

Sales productivity? Dooly noted.

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Fundraising, Venture Capital and Exits 🤑

• ClickUp acquires Slapdash 🤝

  Slapdash’s blazing fast search tech will soon be incorporated natively into your favorite productivity tool.

  ClickUp @clickup

  SAY HELLO to the newest addition to the ClickUp fam: Slapdash! We acquired the leading unified search & command bar solution to accelerate our mission! We want to empower you to find, and take action on, the knowledge you need to do your job effectively.💥 bit.ly/3xSVACB

  

• Secrets management platform Doppler just raised their Series A 💰

  Meet the world’s first SecretOps platform.

  Doppler @doppler

  We just announced our $20M Series A! At Doppler, we are building the first #SecretOps Platform to make it easier for developers to manage secrets at scale. Check out the TechCrunch article: techcrunch.com/2022/04/27/dop…

  

Launches, events, and releases

• Have you spotted Stripe QR codes in your city? 🌉

  You can now generate QR codes for Stripe Payment Links, right from the Dashboard

  Stripe @stripe

  We’ve hidden shiny QR code stickers in cities around the world. Be the first to find, scan, and check out (for free) to get a small gift for your discovery! 🎁🔍 stripe.com/go/hint

• Watch out for recently opened bases on your Airtable homepage 🆕

  Airtable @airtable

  ✨ New feature alert: It’s now easier than ever to find what you’re looking for with recently opened bases. Clear through the noise and easily access your most important bases. Check it out 👉 ow.ly/pNTw50IP19p

  

• Paste a link to create a link preview on Notion 🐣

  From Figma, Dropbox, Zoom, Microsoft Sharepoint & OneDrive

  Notion @NotionHQ

  Read more about our latest link previews:

  

  notion.soApril 19, 2022 – Link previews for Figma, Dropbox & moreView files, designs, and meeting details, right inside Notion. Just paste a link from Figma, Dropbox, Zoom, Microsoft Sharepoint & OneDrive to create a link preview!

• Hopin’s registration suite got a shiny new coat of paint 🎨

  Hopin @Hopin

  Our revamped event Registration suite is officially here. Now, @Hopin users can quickly create and customize different ticket types, set a maximum ticket quantity, and control ticket access. 🎟Learn more: bit.ly/37IsTxL

Nerding out on PLG 🤓📚

In conversation with Mitch Tarica, Head of North America Sales at Zoom 🎙

Mitch in conversation with Harry Stebbings on his entry into Sales, Playbooks, hiring processes, Sales onboarding, and more.

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