Kafka-esque growth, Truly Madly Dooly, Always go full enterprise, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
Kafka-esque growth 🤯
“The word Kafkaesque is often applied to bizarre situations where the individual feels powerless to understand what is happening” - Merriam Webster
Oddly poetic that Kafka-esque is the only way we can explain Confluent’s growth - 58% growth at $200m ARR to 71% at ~$500m in ARR. WHUTT?!
The five most important learnings from their journey 👇🏻
NeverAlways go full enterprise 🤑
An insightful LinkedIn post from Hila Qu on the impact of “going enterprise” on DocuSign’s business 📜
Customer mix? 80%+ SMBs
ARR mix? 98%+ enterprise 🚀
10 case studies in marketing 🧵
🔎 The PLG hunt
Global State Management made easy. Convex is here. 🐣
Convex makes storing your app's shared state and syncing it everywhere as easy as pie.
Convex's mission is “to change how software is built on the internet by empowering engineering teams of all sizes to build fast, reliable, and dependable dynamic apps without complex backend engineering or database administration.”
Convex is building the easiest, and fastest way to build dynamic web apps. Exciting times ahead for the company that just announced their Series A.
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Truly Madly Dooly 🤍
We unpack Dooly’s product-led growth, and their astronomical rise among sales and revenue professionals - boasting a 162% Net Retention Rate, and #6th place on G2’s fastest growing products list, and an NPS of 79 (yikes).
Dig in. 👇
Fundraising, Venture Capital and Exits 🤑
ClickUp acquires Slapdash 🤝
Slapdash’s blazing fast search tech will soon be incorporated natively into your favorite productivity tool.
Secrets management platform Doppler just raised their Series A 💰
Meet the world’s first SecretOps platform.
Launches, events, and releases
Have you spotted Stripe QR codes in your city? 🌉
You can now generate QR codes for Stripe Payment Links, right from the Dashboard
Watch out for recently opened bases on your Airtable homepage 🆕
Paste a link to create a link preview on Notion 🐣
From Figma, Dropbox, Zoom, Microsoft Sharepoint & OneDrive
Hopin’s registration suite got a shiny new coat of paint 🎨
Nerding out on PLG 🤓📚
In conversation with Mitch Tarica, Head of North America Sales at Zoom 🎙
Mitch in conversation with Harry Stebbings on his entry into Sales, Playbooks, hiring processes, Sales onboarding, and more.
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Thanks again, and please tell a few friends if you feel like it.
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