Meme led growth, NRR solves all problems, preaching to the choir, and more...

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Mar 24, 2022

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

Meme-led growth 🤠

“(The one) who controls the memes, controls the Universe” - some dude who makes rockets and EVs for a living

Meme-led growth is REAL! The hottest PLG companies of recent times have grown and thrived on memes - ClickUp, Zapier, Supabase… and Toplyne 😬

And inspiration can be found where one least expects it - here’s how LilNasX broke into a well-guarded music industry armed with nothing but talent and memes 💯

Gaurav @agarwal__gaurav

A 20-year-old college dropout used Twitter to get VIRAL The result? He ended up winning 6 GRAMMYS All he used memes for marketing his music Here is how he did it

Net revenue retention (NRR) solves all known problems 💯
Chetan Puttagunta @chetanp
Software companies that have been built in a way that can grow 30%+ at scale while generating positive free cash flow continue to have the most optionality
7:02 PM ∙ Mar 16, 2022
177Likes20Retweets

Preaching to the choir 🎶
If you’re a dev tool, get your engineers to run your Twitter handle 🐦
Lenny Rachitsky 🇺🇦🇺🇸 | lennysan.eth @lennysan
Recently learned this startup used to have a community person running their Twitter, and it was going OK, but after letting one of their engineers take it over (eng being their target audience), it's been 📈📈📈 Lesson: Speak to your target audience in their own language
Centered @centered_app
We've all been there. Join the Centered Movement and let Noah help you stay focused. https://t.co/FukYVHmGGy
9:27 PM ∙ Mar 23, 2022

🔎 The PLG hunt

Two ex-Meta product leads are bringing slide decks back from the dead 🌱
Meet Tome, a story-telling tool for work. Keith Peiris and Henri Liriani are building the modern story-telling tool that pulls the emphasis away from the minutiae of how such tools work and puts the spotlight back on weaving great stories.
“The tool almost invites that sort of behavior — right when you open Google Slides or PowerPoint for the first time it looks like it’s a design tool. We wanted to build something that would be the opposite of that.” - Keith Peiris
Henri Liriani @hliriani
I'm excited to announce Tome: our take on the modern storytelling tool for work. Take a look at tome.app
7:33 AM ∙ Mar 23, 2022
2,811Likes147Retweets

Which hot and upcoming PLG company are you most excited about? 👇🏻

Growth Stories 🚀

What can SaaS and PLG learn from Clash of Clans?

For this week’s growth story, we turn to mobile gaming and Supercell, and break down the product-led ethos at the core of their $5B (in lifetime revenue) offering: Clash of Clans.

Top of the Lyne

Clash of Clan's elixir and gold - Product Led Growth

The Hagenuk MT-2000. If those words mean anything to you, or better yet, sent a shiver down your spine, congratulations - you were witness to the dawn of an industry that is predicted to grow to a whopping $400 billion in the next five years - mobile gaming…

a year ago · 3 likes · Arjun Rakesh, Rahul Krishnan, and Ruchin Kulkarni

Fundraising, Venture Capital and Exits 🤑

Welcome to the Unicorn club, Glia 🦄
The AI-based customer service solutions tool raised $45M in Series D funding led by Insight Partners.
Glia @GliaInc
We are proud to announce that we have raised $45M in Series D funding, bringing our total funding to $152M and valuation over $1B. Learn more about this capital and our investment plan here: buff.ly/352FVEU #DigitalCustomerService
8:49 PM ∙ Mar 21, 2022
29Likes5Retweets

Meet the “notebook for numbers” 📖
Decipad is an interactive notebook that gives even non-technical users the power to do data modeling.
Entrée Capital @EntreeCap
🎉 Congrats to @decipad on its $5M seed round. The #nocode #startup is aiming to disrupt spreadsheets and @EntreeCap is proud to support them in their mission to change the future of #data. 💪📊 techcrunch.com/2022/03/03/dec…
techcrunch.comDecipad wants to help everyone do data modelling – TechCrunchDecipad, a no-code startup that’s aiming to disrupt spreadsheets with accessible tools that empower people to play around with numbers, has nabbed $5 million in seed funding. Put simply, it’s building an interactive notebook to help non-technical people do data modelling. “We are …
10:06 AM ∙ Mar 4, 2022
12Likes6Retweets

Launches, events, and releases

Hello, Twilio Flex (finally) 👋
Developers building contact center applications can heave a collective sigh of relief. “Flex conversations” brings all Twilio chat channels under one umbrella.
twilio @twilio
Announcing Twilio Flex Conversations 💬 A single API for SMS, chat, and WhatsApp on the Flex platform will be rolling out to public beta at the end of this month. 🎉
Frederic Lardinois @fredericl
Twilio launches Flex Conversations, a unified chat API for contact centers https://t.co/P0yRspxRnL
1:57 PM ∙ Mar 21, 2022
10Likes1Retweet

Notion databases… rebuilt for 2022 🆕
Design changes, syncs with other databases, and quick filters are some of the new additions to Notion’s database view.
Notion @NotionHQ
Dive into the details of all the new database features here:
notion.soDatabases reimagined— what’s changed?In this guide we’ll break down what’s new with databases, and how you can make the most of them — on your own, or with a team.
5:09 PM ∙ Mar 15, 2022
163Likes14Retweets

Nerding out on PLG 🤓📚

The foundations of PLG & Marketing: Lessons from Notion 📚

Rachel Hepworth covers the foundational growth activities, scope, KPIs, hiring, team structures, challenges, segmentation, and more at one of the poster-children of product-led-growth: Notion.

Decibel @DecibelVC

Best practices from @rachelhepworth, Product and Growth Marketing Leader at @NotionHQ and ex Director of Growth Marketing at @SlackHQ. She covered: team structure, key metrics, main activities, approach to segmentation. #PLG #productledgrowth decibel.vc/content/notion…

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