Meme led growth, NRR solves all problems, preaching to the choir, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
Meme-led growth 🤠
“(The one) who controls the memes, controls the Universe” - some dude who makes rockets and EVs for a living
Meme-led growth is REAL! The hottest PLG companies of recent times have grown and thrived on memes - ClickUp, Zapier, Supabase… and Toplyne 😬
And inspiration can be found where one least expects it - here’s how LilNasX broke into a well-guarded music industry armed with nothing but talent and memes 💯
Net revenue retention (NRR) solves all known problems 💯
Preaching to the choir 🎶
If you’re a dev tool, get your engineers to run your Twitter handle 🐦Recently learned this startup used to have a community person running their Twitter, and it was going OK, but after letting one of their engineers take it over (eng being their target audience), it's been 📈📈📈 Lesson: Speak to your target audience in their own language
Centered @centered_appWe've all been there. Join the Centered Movement and let Noah help you stay focused. https://t.co/FukYVHmGGy
🔎 The PLG hunt
Two ex-Meta product leads are bringing slide decks back from the dead 🌱
Meet Tome, a story-telling tool for work. Keith Peiris and Henri Liriani are building the modern story-telling tool that pulls the emphasis away from the minutiae of how such tools work and puts the spotlight back on weaving great stories.
“The tool almost invites that sort of behavior — right when you open Google Slides or PowerPoint for the first time it looks like it’s a design tool. We wanted to build something that would be the opposite of that.” - Keith Peiris
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
What can SaaS and PLG learn from Clash of Clans?
For this week’s growth story, we turn to mobile gaming and Supercell, and break down the product-led ethos at the core of their $5B (in lifetime revenue) offering: Clash of Clans.
Fundraising, Venture Capital and Exits 🤑
Welcome to the Unicorn club, Glia 🦄
The AI-based customer service solutions tool raised $45M in Series D funding led by Insight Partners.
Meet the “notebook for numbers” 📖
Decipad is an interactive notebook that gives even non-technical users the power to do data modeling.
Launches, events, and releases
Hello, Twilio Flex (finally) 👋
Developers building contact center applications can heave a collective sigh of relief. “Flex conversations” brings all Twilio chat channels under one umbrella.
Notion databases… rebuilt for 2022 🆕
Design changes, syncs with other databases, and quick filters are some of the new additions to Notion’s database view.
Nerding out on PLG 🤓📚
The foundations of PLG & Marketing: Lessons from Notion 📚
Rachel Hepworth covers the foundational growth activities, scope, KPIs, hiring, team structures, challenges, segmentation, and more at one of the poster-children of product-led-growth: Notion.
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Thanks again, and please tell a few friends if you feel like it.
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