Microsoft goes wildin', SDRs beware, selling to enterprise, and more...

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Oct 20, 2022

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Take Toplyne for a spin 🎯

Into the Twitterverse 🐦🌌

First Slack, then Zoom, now Canva 🎨
Distribution trumps Product 🤷🏻‍♂️
- Newton’s law of SaaS
And Microsoft seems to be making a habit out of testing the limits of this Fundamental Law.
Jordan Novet @jordannovet
Microsoft is launching Designer, a graphic design app that will go up against Canva. there's a free tier and a premium tier is coming for Microsoft 365 consumer subscribers
cnbc.comMicrosoft launches Designer, its answer to highly valued startup CanvaMicrosoft initially wants to pick up consumer use with its Designer application for graphic design. Over time it could bring the tool to companies.
2:01 PM ∙ Oct 12, 2022
9Likes2Retweets
SDRs beware 😱
Jason ✨Be Kind✨ Lemkin @jasonlk
I don't think AI will replace a great SDR I am confident AI will replace the mediocre SDR
12:19 PM ∙ Oct 20, 2022
64Likes2Retweets
PLG companies can NEVER sell to enterp- 🤭
Kyle Poyar @poyark
PLG + Enterprise. Yep, it’s a thing. 🧵
10:49 AM ∙ Oct 19, 2022
24Likes6Retweets

🔎 The PLG hunt

Answer data questions, better 🫡 ft. Lightdash

Lightdash helps you convert your dbt project into a full-stack BI platform instantly!⚡️

Layer added context into every conversation by sharing charts and dashboards of key metrics.

The best part? It is open source!🤩

Lightdash @lightdash_devs

Welcome to the Lightdash demo week! We're taking a little time off to celebrate what we've been shipping over the last few months and talk about our most exciting features in more detail. Kicking off today with 2 big posts! Introducing Lightdash Cloud...

lightdash.comKicking off Demo Week with Lightdash Cloud · Lightning PostsInstantly turn your dbt project into a full-stack BI platform. Analysts write metrics and Lightdash enables self-serve for the entire business.

Growth Stories 🚀

Content(ful) is King! 👑

Contentful enables digital teams to assemble content and deliver experiences faster.

Loved by over half a million developers, over 30 percent of the Fortune 500 rely on Contentful.❤️ A 3x increase in conversion from online store search & a 13% increase in AOV? Sign us up please 👇

Top of the Lyne

Content(ful) is King 👑

Haven’t subscribed yet? Join 7K+ growth leaders and get your weekly PLG inspiration. Go on, hit it 👇🏼 Evelyn Quan Wang is a Chinese American immigrant who runs a laundromat with her husband, Waymond. The laundromat is being audited by the IRS. She's also planning a birthday party for her father…

5 months ago · 8 likes · Aishwarya G, Ruchin Kulkarni, and Rahul Krishnan

Fundraising, Venture Capital, and Exits 🤑

Jasper secures a dazzling $125M Series A✨

Does AI-written content get the green flag?

Jasper puts all doubts to rest with its staggering Series A round!

Round led by Insight Partners.

TechCrunch @TechCrunch

AI content platform Jasper raises $125M at a $1.5B valuation tcrn.ch/3D643V8 by @Kyle_L_Wiggers

tcrn.chAI content platform Jasper raises $125M at a $1.5B valuationJasper, a platform leveraging AI to generate marketing art and copy, has raised $125 million at a $1.5 billion valuation.

Mutiny accelerates AI roadmap with Intellipse acquisition 🔥

Mutiny acquires Intellipse, an AI marketing platform, to become the platform every growth team needs to drive efficient growth at scale.

Oh, they’re also hiring. Join the Mutiny.

Jaleh Rezaei @jalehr

I'm pumped to share we've acquired Intellipse, an AI marketing platform. 20 years ago, the internet shifted growth from offline to a trillion dollar online ecosystem. We believe AI will cause a similar platform change. Here's how we think AI impacts this next era for growth:

Launches, events, and releases:

Get work done 🎯 ft. Loopin

Loopin helps you gain control of your day by being a central hub for meetings, notes, and tasks across all your work apps.

LoopinHQ @LoopinHQ

Twitter fam 👋 It's happening! Loopin is now LIVE on @ProductHunt. Loopin is built to help you balance work and meetings harmoniously. Check us out and show us some love.💙 producthunt.com/posts/loopin-4

producthunt.comLoopin - Run effective meetings, manage team tasks, and track goals | Product HuntLoopin is a workspace to manage your workday efficiently. A hub for meetings, notes, and tasks across all your work apps, Loopin makes your meetings actionable and helps plan your day.Meet better. Work better. Win together.

Publish websites instantly 😎 ft. TeleportHQ

All-in-one front-end design platform to build, collaborate, and ship production-ready code using a simple drag & drop editor.

Designer 🤝 Developers = TeleportHQ

teleportHQ @teleportHQio

Today is the big day 🔥! We have just launched on Product Hunt 👇 producthunt.com/posts/teleport…

Nerding out on PLG 🤓📚

The no-code rocketship that zoomed organically from 0 to 50k users in less than 15 months, picking up Product Hunt’s product of the year in the process 🤩🥇

We’re talking about Softr of course.

Here’s Blake Bartlett breaking down how Softr rose above the noise of the no-code/low-code movement. 👇

Toplyne Labs Edition #2 - Conversions without borders 🧪

This week, we answer the elusive question:

What do we do differently to sell in NA vs. RoW? 🤔

An absolute must-read for Sales and Revenue leaders. 🔥

Toplyne Labs looked at 5.6M users across a breadth of PLG tools to understand what changes and what remains the same with product-led sales by region.

We come bearing answers 📚

💡 Did you know: Half of your total conversions will come from North America, which accounts for a mere 15% of your total user base?

This and more on Edition #2 of Toplyne Labs 👇

Top of the Lyne

Toplyne Labs #2 - Conversions without borders

Hey, Ruchin here! Welcome back to Toplyne Labs - Edition #2 A weekly digest that covers unique insights on what makes PLG businesses tick, what signals make for the best PQLs, what sales teams get right, what they get wrong, and the meaning of life… Go figure 🤷🏻‍♂️…

5 months ago · 8 likes · Ruchin Kulkarni and Chinmay Jha