Microsoft goes wildin', SDRs beware, selling to enterprise, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
First Slack, then Zoom, now Canva 🎨
Distribution trumps Product 🤷🏻♂️
- Newton’s law of SaaS
And Microsoft seems to be making a habit out of testing the limits of this Fundamental Law.
SDRs beware 😱
PLG companies can NEVER sell to enterp- 🤭
🔎 The PLG hunt
Answer data questions, better ft. Lightdash
Lightdash helps you convert your dbt project into a full-stack BI platform instantly!⚡️
Layer added context into every conversation by sharing charts and dashboards of key metrics.
The best part? It is open source!🤩
Growth Stories 🚀
Content(ful) is King! 👑
Contentful enables digital teams to assemble content and deliver experiences faster.
Loved by over half a million developers, over 30 percent of the Fortune 500 rely on Contentful.❤️ A 3x increase in conversion from online store search & a 13% increase in AOV? Sign us up please 👇
Fundraising, Venture Capital, and Exits 🤑
Jasper secures a dazzling $125M Series A✨
Does AI-written content get the green flag?
Jasper puts all doubts to rest with its staggering Series A round!
Round led by Insight Partners.
Mutiny accelerates AI roadmap with Intellipse acquisition 🔥
Mutiny acquires Intellipse, an AI marketing platform, to become the platform every growth team needs to drive efficient growth at scale.
Oh, they’re also hiring. Join the Mutiny.
Launches, events, and releases:
Get work done 🎯 ft. Loopin
Loopin helps you gain control of your day by being a central hub for meetings, notes, and tasks across all your work apps.
Publish websites instantly 😎 ft. TeleportHQ
All-in-one front-end design platform to build, collaborate, and ship production-ready code using a simple drag & drop editor.
Designer 🤝 Developers = TeleportHQ
Nerding out on PLG 🤓📚
The no-code rocketship that zoomed organically from 0 to 50k users in less than 15 months, picking up Product Hunt’s product of the year in the process 🤩🥇
We’re talking about Softr of course.
Here’s Blake Bartlett breaking down how Softr rose above the noise of the no-code/low-code movement. 👇
Toplyne Labs Edition #2 - Conversions without borders 🧪
This week, we answer the elusive question:
What do we do differently to sell in NA vs. RoW? 🤔
An absolute must-read for Sales and Revenue leaders. 🔥
Toplyne Labs looked at 5.6M users across a breadth of PLG tools to understand what changes and what remains the same with product-led sales by region.
We come bearing answers 📚
💡 Did you know: Half of your total conversions will come from North America, which accounts for a mere 15% of your total user base?
This and more on Edition #2 of Toplyne Labs 👇
Blazing Hot Meme Zone ⚡️
Who said Sales and PLG can’t be friends?
Breaking the internet and doing more for world peace, we’ve got Selena and Hailey Bieber proving naysayers wrong.
Name a more iconic duo, we’ll wait! 💅🏻