👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
First Slack, then Zoom, now Canva 🎨
Distribution trumps Product 🤷🏻♂️
- Newton’s law of SaaS
And Microsoft seems to be making a habit out of testing the limits of this Fundamental Law.
SDRs beware 😱
PLG companies can NEVER sell to enterp- 🤭
🔎 The PLG hunt
Answer data questions, better 🫡 ft. Lightdash
Lightdash helps you convert your dbt project into a full-stack BI platform instantly!⚡️
Layer added context into every conversation by sharing charts and dashboards of key metrics.
The best part? It is open source!🤩
![Twitter avatar for @lightdash_devs](https://substackcdn.com/image/twitter_name/w_96/lightdash_devs.jpg)
![](https://substackcdn.com/image/fetch/w_600,h_314,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F332cb4d7-a6cb-4839-8f6c-79871dfa8f3c_917x553.png)
Growth Stories 🚀
Content(ful) is King! 👑
Contentful enables digital teams to assemble content and deliver experiences faster.
Loved by over half a million developers, over 30 percent of the Fortune 500 rely on Contentful.❤️ A 3x increase in conversion from online store search & a 13% increase in AOV? Sign us up please 👇
Fundraising, Venture Capital, and Exits 🤑
Jasper secures a dazzling $125M Series A✨
Does AI-written content get the green flag?
Jasper puts all doubts to rest with its staggering Series A round!
Round led by Insight Partners.
Mutiny accelerates AI roadmap with Intellipse acquisition 🔥
Mutiny acquires Intellipse, an AI marketing platform, to become the platform every growth team needs to drive efficient growth at scale.
Oh, they’re also hiring. Join the Mutiny.
![Twitter avatar for @jalehr](https://substackcdn.com/image/twitter_name/w_96/jalehr.jpg)
Launches, events, and releases:
Get work done 🎯 ft. Loopin
Loopin helps you gain control of your day by being a central hub for meetings, notes, and tasks across all your work apps.
![Twitter avatar for @LoopinHQ](https://substackcdn.com/image/twitter_name/w_96/LoopinHQ.jpg)
![](https://substackcdn.com/image/fetch/w_600,h_314,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F664e9272-5570-4739-8966-1d5b420b9c57_1024x512.png)
Publish websites instantly 😎 ft. TeleportHQ
All-in-one front-end design platform to build, collaborate, and ship production-ready code using a simple drag & drop editor.
Designer 🤝 Developers = TeleportHQ
Nerding out on PLG 🤓📚
The no-code rocketship that zoomed organically from 0 to 50k users in less than 15 months, picking up Product Hunt’s product of the year in the process 🤩🥇
We’re talking about Softr of course.
Here’s Blake Bartlett breaking down how Softr rose above the noise of the no-code/low-code movement. 👇
Toplyne Labs Edition #2 - Conversions without borders 🧪
This week, we answer the elusive question:
What do we do differently to sell in NA vs. RoW? 🤔
An absolute must-read for Sales and Revenue leaders. 🔥
Toplyne Labs looked at 5.6M users across a breadth of PLG tools to understand what changes and what remains the same with product-led sales by region.
We come bearing answers 📚
💡 Did you know: Half of your total conversions will come from North America, which accounts for a mere 15% of your total user base?
This and more on Edition #2 of Toplyne Labs 👇
Blazing Hot Meme Zone ⚡️
Who said Sales and PLG can’t be friends?
Breaking the internet and doing more for world peace, we’ve got Selena and Hailey Bieber proving naysayers wrong.
Name a more iconic duo, we’ll wait! 💅🏻