👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
Into the Twitterverse 🐦🌌
No code, no credit card, no problem 🫡
It’s 2022. Fire up a website, a couple of web and mobile apps, your payment gateways, automations to your DBs, a few forms, and a chatbot all for free without writing a single line of code.
These are the salad days of the no-code movement 🤝 PLG
Your $1M+ deals can start with a single champion user 🕺🏻
…especially if you’re building in a new category. Proving your value > deal size with your early whale conversations.
What do you think they’re smoking over at Slack HQ?🚬
🔎 The PLG hunt
Send presentations that people love to receive 💕 ft. Journey
Create magical experiences that win more deals by combining videos, slides, text, and embeds from your favorite tools.
Storytelling superpowers = unlocked!🔓
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Think In-App? Think Appcues.
Appcues makes it super easy for your product, marketing, growth, or customer success team to drive business value by creating delightful, timely, and personal product experiences for end-users.✨
We dig deep to uncover the BTS behind the product that teams at Canva, Typeform, Amplitude, and 4,000 others swear by!🚀
Fundraising, Venture Capital, and Exits 🤑
SingleStore nabs $30M Series F✨
SingleStore helps companies simplify their data architecture. Round led by Prosperity7 Ventures.
Humaans raises $15M Series A 🤑
Humaans provides the ultimate HR stack by automating everything from employee onboarding to compensation management.
Tines secures $55M in Series B 🎉
Tines empowers security companies with automation, quicker phishing response, help desk ticket management, etc.
Launches, events, and releases
Bid adieu to long & tiresome feedback loops with Latitude 🤝
Latitude is bringing teams closer by providing a better way of collaborating on data projects.
The future is collaborative! ✅
Nerding out on PLG 🤓📚
It’s not a question of if you should do PLG, it’s a question of when.
The OG, Elena Verna on how PLG came around to be, the five laws of growth, and much more!🔥
If you are confused about how and why to implement a PLG motion in your organization, dive right in!👇
Blazing Hot Meme Zone ⚡️
Brace yourself, the “no-code developer” LinkedIn profile updates are coming 🫣
Know someone that would enjoy reading this? Go on, spread the joy 👇🏼
Some housekeeping…
Is your mailbox trying to keep our content away from you? 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.
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