Discover more from Top of the Lyne
Not all is gloom and doom in SaaS 🚀
Product-led sales framework🕸, beating the recession📈, Shopping on WhatsApp & YouTube, 🔥 meme of the week!
Hey there 👋
In keeping with the theme of our growth stories - we're starting a new series called
”Humans of PLG” where we chat with the OGs of PLG - the humans driving product-led growth at fast-growing companies.
In the opening edition of the series, we speak to Mark Tanner, co-founder of Qwilr on building outside the valley, his PMF journey, the product-led ethos at Qwilr, and a lot, lot more.
We've got a few seats left for our substack fam (It’s free.)
Now, back to the regular programming 👇
Into the Twitterverse 🐦🌌
Enterprise Product-Led Sales Cycle: Demystified ✨
A PQA (product qualified account) score to identify the best time for sales to intercept.
Elena is the gift that keeps on giving. Check her detailed take on demand capture for a successful enterprise product-led sale.
A blast from the past 👀
A gentle reminder of “Done>Perfect” from our very own bird app.
Boy! They definitely weren’t lying when they said “If you have a cell and can txt, you’ll never be bored again… E V E R!”
Not all is gloom and doom in SaaS 🚀
With recession looming and rampant down-rounds being the norm in SaaS, it’s refreshing to see companies like Mailmodo actively advocating a strong bottom line.
Their latest war cry? Make your MRR go grr.. 🐯
Goodbye ambiguity👋 - Welcome, clarity🤗
In true Clearbit fashion, the company has released yet another free tool that provides standalone value (while also driving acquisition).
You can now validate any intuition about your TAM with Clearbit’s database-powered, TAM Calculator.
🔎 The PLG hunt
Hello, Charles 👋🏼
WhatsApp in 2022 is akin to Email back in 2005, and Charles is on a mission to get brands in on the action, early. 💥
Targeting the European market with its 100% GDPR compliance, Charles powers brands with live chat, messaging apps, chatbots, voice assistance and more to get customers to shop, within the app itself.
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
OpenPhone: Bringing work phones back to the future! 📞
This week we cover Daryna Kulya and Mahyar Raissi’s brainchild: OpenPhone.
The company is on a mission to rewrite the future of the business phone, bringing it back from the dead and into the 21st century. 🚆
With an impressive 200% + Net Revenue Retention (NRR), OpenPhone is loved by teams at Sonder, Linear, AirGarage, Soon, and Avalon, among others.
Fundraising, Venture Capital and Exits 🤑
Crunchbase is crunching $50M in new cash💰
If “Data is the new oil,” Crunchbase just bagged some of that oil money.
Led by Alignment Growth, fresh funds will be deployed to build features & integrations to further fuel the prospecting, account-based intelligence ecosystem.
Tesorio raises $17M Series B 💸
Tesorio aids finance teams at Slack, Box, Twilio & GitLab; by automating cash management and collection, while also predicting burn.
Launches, events, and releases
Shop (ify) 🤝 YouTube
YouTube’s partnership with Shopify now enables creators to showcase their products on their channels by directly linking to a Shopify store.
This means you can browse through and avail on-site checkout without ever leaving YouTube. 🤩
Magically decomposing images into layers
The ClipDrop plug-in for Figma helps design teams automatically convert images into layers. 🪄
A very, well-deserved, #4 Product Of The Day on ProductHunt.
Intercom at a 95% discount! 🤯
Supercharge your customer relationship muscle without burning a lot of cash as Intercom announces a 95% discount for early-stage startups for a one-year plan.
It’s not a new update, but definitely a useful one. Thank us later 👇🏼
Nerding out on PLG 🤓📚
Fishing 🎣 for OG content on Growth & Product?
Look no further 👇🏼
Adam Fishman just announced the launch of his new substack newsletter; Currently Partner at Reforge - he’s the OG growth guy & we can’t wait to hear his takes on product, growth and product-led growth 🙌🏼
Blazing Hot Meme Zone ⚡️
It is what it is 💁🏻♀️
Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.
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