Out with the barriers to entry, the anatomy of a PQL, the CIO is the last to know, and more...

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

• Barriers to entry - lowered bulldozed 🦾

  Fire up a pro-design on Canva, bleeding-edge prototypes on Figma, GPT-3 powered copy through CopyAI, automations on Make, a workspace on Notion, and internal comms on Slack all for

  *checks notes*

  $0

  Mr.pugo @MrPugo

  10 tools for building your startup for FREE 1. Social: @buffer 2. Design: @canva 3. Prototype: @figma 4. Form builder: @TallyForms 5. Copywriting: @copy_ai 6. Automation: @make_hq 7. Marketing: @Mailchimp 8. Workspace: @NotionHQ 9. Website: @typedream 10. Collab: @slack

• Product-Qualified Leads: BTS 🎥

  Ray Rike goes behind the scenes of the criteria for common PQL definitions at PLG companies

  

• Productboard’s ad agency understood the assignment 😎

  Optimize for the end-user’s desire to use your product and not the purchasing process. (thanks, PLG)

  Tom Paulus @tomas_paulus

  Finally ad that makes sense @productboard 🥰

  

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🔎 The PLG hunt

Meet Tango: The workflow intelligence platform 💡

Turn it on and walk through your process as Tango documents your step-by-step actions with automatic screenshots and written instructions. Go in and edit if necessary.

Take it for a spin here.

Tango @Tango_HQ

Thanks to YOUR support Tango has grown to 100k+ users and 500k+ Workflows created🤯... And we're now announcing a $14M Series A Investment led by Tiger Global, Slack Fund, and Atlassian Ventures! 🚀

Which hot and upcoming PLG company are you most excited about? 👇🏻

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Growth Stories 🚀

Open-source Open-core product analytics 💡

Posthog has raced to 10k+ customers across the globe, raising $27M+ from marquee investors including Y-Combinator and Google in just 2 years.

The “1-2-3 growth framework”, structuring content pillars, championing open source, 'Host'hogs & other growth lessons from Posthog 🚀

Posthog - the all-in-one Product Analytics Suite

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Fundraising, Venture Capital, and Exits 🤑

• Cron, the next-generation calendar tool has been acquired by Notion 🤝

  Cron @Cron

  Couldn't be happier to announce that @Cron has been acquired by @NotionHQ 🥳 → Read from @raphaelschaad about the exciting road ahead: cron.com/blog/2022-06-0…

  

• SMS marketing company Postscript has raised a $65M Series C

  TechCrunch @TechCrunch

  Postscript takes in $65M so Shopify merchants can send more personalized texts to customers tcrn.ch/3HtOgAm by @ChristineMHall

  

  tcrn.chPostscript helps Shopify merchants send personalized texts – TechCrunchBlack Friday is typically a big SMS day, but Memorial Day was the company’s largest SMS sending day this year with between 30 and 40 million texts sent.

• Magical has unveiled new tricks along with their Series A round 🪄

  Magical @get_magical

  We're proud to announce: We raised our Series A 🎉 $41M in two rounds (blog post → ow.ly/hfBM50JqxBI) Unveiled new tricks (beta) 🪄  Move data across your open tabs to speed up messaging and data entry workflows youtu.be/Mp0zs33Um6E Here's 3 new tricks ⬇️

  

  youtu.beMagical: Automation at your fingertipsInstall Magical to save 7 hours every week: getmagical.com/install

• More product solutions and workflow integrations are coming to Maze ⏩

  Maze @mazedesignHQ

  We’re thrilled to announce a new Maze milestone—our $40 million Series B round led by @felicis 🥂🍾 🎉 This funding acts as a validation of our vision and the way we’re reimagining the future of product research. Read all about it on @TechCrunch ⤵️ techcrunch.com/2022/06/09/233…

  

  techcrunch.comMaze raises $40M to facilitate software product research – TechCrunchMaze, a platform for software product research, has raised $40 million in a venture funding round.

Launches, events, and releases

• Get the low-down on #SnowflakeSummit here 👇

  #SnowflakeSummit @SnowflakeDB

  See all the innovations announced at #SnowflakeSummit. From pushing the boundaries of cloud with external storage support to privacy-preserving collaboration opportunities and everything in between. Read on for the full feature rundown:

• RSVPing made Superhuman 📪

  Tap 0 on that next calendar invite you get in your Superhuman inbox to watch it in action

  Superhuman @Superhuman

  NEW: RSVP right from Superhuman 🗓️ When your calendar is full, the last thing you have time to do is switch tabs to RSVP.  In Superhuman, tap '0' to instantly see today's schedule, and again to see your week. Now, manage your event responses in that same view!

  

• Meet Airtable’s new Document Automator 🆕

  All your meeting updates on a Google Docs-shaped platter from your Airtable base

  Airtable @airtable

  ✨ Product update alert: Introducing Document Automator! This new integration enables you to export Airtable data directly into formatted @googledocs ⚡️ Available for Pro & Enterprise plans, check out the details + demo here ➡️ ow.ly/yIpH50Jxs1C #nocode #googledocs

• Calendly rolled out the carpet for ex-Seismic CFO John McCauley this week 👋

  Calendly @Calendly

  We're thrilled to welcome Chief Financial Officer John McCauley to Calendly! John’s financial knowledge, experience scaling hypergrowth companies, and passion for driving enterprise & #PLG will be instrumental as we build the future of meeting software.

  

  calendly.comMeet Calendly’s new CFO John McCauleyJohn joins Calendly with a track record of leading international businesses during rapid expansion. Most recently McCauley was the CFO of Seismic, a fast-growing, global sales enablement company.

Nerding out on PLG 🤓📚

Lenny in conversation with April Dunford, author of THE book on positioning (Obviously Awesome) 📚

The why, how, and what of your product’s positioning. Dive in 👇

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