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Out with the barriers to entry, the anatomy of a PQL, the CIO is the last to know, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
Barriers to entry -
Fire up a pro-design on Canva, bleeding-edge prototypes on Figma, GPT-3 powered copy through CopyAI, automations on Make, a workspace on Notion, and internal comms on Slack all for
Product-Qualified Leads: BTS 🎥
Ray Rike goes behind the scenes of the criteria for common PQL definitions at PLG companies
Productboard’s ad agency understood the assignment 😎
Optimize for the end-user’s desire to use your product and not the purchasing process. (thanks, PLG)
🔎 The PLG hunt
Meet Tango: The workflow intelligence platform 💡
Turn it on and walk through your process as Tango documents your step-by-step actions with automatic screenshots and written instructions. Go in and edit if necessary.
Take it for a spin here.
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Open-source Open-core product analytics 💡
Posthog has raced to 10k+ customers across the globe, raising $27M+ from marquee investors including Y-Combinator and Google in just 2 years.
The “1-2-3 growth framework”, structuring content pillars, championing open source, 'Host'hogs & other growth lessons from Posthog 🚀
Fundraising, Venture Capital, and Exits 🤑
Cron, the next-generation calendar tool has been acquired by Notion 🤝
SMS marketing company Postscript has raised a $65M Series C
Magical has unveiled new tricks along with their Series A round 🪄We're proud to announce: We raised our Series A 🎉 $41M in two rounds (blog post → ow.ly/hfBM50JqxBI) Unveiled new tricks (beta) 🪄 Move data across your open tabs to speed up messaging and data entry workflows youtu.be/Mp0zs33Um6E Here's 3 new tricks ⬇️
More product solutions and workflow integrations are coming to Maze ⏩
Launches, events, and releases
Get the low-down on #SnowflakeSummit here 👇
RSVPing made Superhuman 📪
Tap 0 on that next calendar invite you get in your Superhuman inbox to watch it in action
Meet Airtable’s new Document Automator 🆕
All your meeting updates on a Google Docs-shaped platter from your Airtable base
Calendly rolled out the carpet for ex-Seismic CFO John McCauley this week 👋
Nerding out on PLG 🤓📚
Lenny in conversation with April Dunford, author of THE book on positioning (Obviously Awesome) 📚
The why, how, and what of your product’s positioning. Dive in 👇
Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.
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