Out with the barriers to entry, the anatomy of a PQL, the CIO is the last to know, and more...

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Jun 16

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

Barriers to entry - ~~lowered~~ bulldozed 🦾
Fire up a pro-design on Canva, bleeding-edge prototypes on Figma, GPT-3 powered copy through CopyAI, automations on Make, a workspace on Notion, and internal comms on Slack all for
*checks notes*
$0
Mr.pugo @MrPugo
10 tools for building your startup for FREE 1. Social: @buffer 2. Design: @canva 3. Prototype: @figma 4. Form builder: @TallyForms 5. Copywriting: @copy_ai 6. Automation: @make_hq 7. Marketing: @Mailchimp 8. Workspace: @NotionHQ 9. Website: @typedream 10. Collab: @slack
June 15th 2022
4 Retweets15 Likes

Product-Qualified Leads: BTS 🎥
Ray Rike goes behind the scenes of the criteria for common PQL definitions at PLG companies

Productboard’s ad agency understood the assignment 😎
Optimize for the end-user’s desire to use your product and not the purchasing process. (thanks, PLG)
Tom Paulus @tomas_paulus
Finally ad that makes sense @productboard 🥰
June 15th 2022
2 Retweets24 Likes

🔎 The PLG hunt

Meet Tango: The workflow intelligence platform 💡

Turn it on and walk through your process as Tango documents your step-by-step actions with automatic screenshots and written instructions. Go in and edit if necessary.

Take it for a spin here.

Tango @Tango_HQ

Thanks to YOUR support Tango has grown to 100k+ users and 500k+ Workflows created🤯... And we're now announcing a $14M Series A Investment led by Tiger Global, Slack Fund, and Atlassian Ventures! 🚀

Tango raises a $14M Series A Investment.

Which hot and upcoming PLG company are you most excited about? 👇🏻

Growth Stories 🚀

~~Open-source~~ Open-core product analytics 💡

Posthog has raced to 10k+ customers across the globe, raising $27M+ from marquee investors including Y-Combinator and Google in just 2 years.

The “1-2-3 growth framework”, structuring content pillars, championing open source, 'Host'hogs & other growth lessons from Posthog 🚀

Top of the Lyne

Posthog - the all-in-one Product Analytics Suite

The Ford Model T: The most influential car of the 20th century, and perhaps the most iconic. Lovingly referred to as the “Tin Lizzie”, the Model T was also the first automobile that the American middle-class could realistically afford. Back in the early 1920s, the Model T became a symbol of the United States’ race to an age of modernization. But powerin…

7 days ago · 8 likes · Arjun Rakesh, Rahul Krishnan, and Ruchin Kulkarni

Fundraising, Venture Capital, and Exits 🤑

Cron, the next-generation calendar tool has been acquired by Notion 🤝
Cron @Cron
Couldn't be happier to announce that @Cron has been acquired by @NotionHQ 🥳 → Read from @raphaelschaad about the exciting road ahead: cron.com/blog/2022-06-0…
June 9th 2022
160 Retweets2,285 Likes

SMS marketing company Postscript has raised a $65M Series C
TechCrunch @TechCrunch
Postscript takes in $65M so Shopify merchants can send more personalized texts to customers tcrn.ch/3HtOgAm by @ChristineMHallPostscript helps Shopify merchants send personalized texts – TechCrunchBlack Friday is typically a big SMS day, but Memorial Day was the company’s largest SMS sending day this year with between 30 and 40 million texts sent.tcrn.ch
June 15th 2022
5 Retweets31 Likes
Magical has unveiled new tricks along with their Series A round 🪄
Magical @get_magical
We're proud to announce: We raised our Series A 🎉 $41M in two rounds (blog post → ow.ly/hfBM50JqxBI) Unveiled new tricks (beta) 🪄 Move data across your open tabs to speed up messaging and data entry workflows youtu.be/Mp0zs33Um6E Here's 3 new tricks ⬇️Magical: Automation at your fingertipsInstall Magical to save 7 hours every week: getmagical.com/installyoutu.be
June 6th 2022
19 Retweets83 Likes
More product solutions and workflow integrations are coming to Maze ⏩
Maze @mazedesignHQ
We’re thrilled to announce a new Maze milestone—our $40 million Series B round led by @felicis 🥂🍾 🎉 This funding acts as a validation of our vision and the way we’re reimagining the future of product research. Read all about it on @TechCrunch ⤵️ techcrunch.com/2022/06/09/233…Maze raises $40M to facilitate software product research – TechCrunchMaze, a platform for software product research, has raised $40 million in a venture funding round.techcrunch.com
June 9th 2022
7 Retweets25 Likes

Launches, events, and releases

Get the low-down on #SnowflakeSummit here 👇
#SnowflakeSummit @SnowflakeDB
See all the innovations announced at #SnowflakeSummit. From pushing the boundaries of cloud with external storage support to privacy-preserving collaboration opportunities and everything in between. Read on for the full feature rundown:
June 15th 2022
3 Likes

RSVPing made Superhuman 📪
Tap 0 on that next calendar invite you get in your Superhuman inbox to watch it in action
Superhuman @Superhuman
NEW: RSVP right from Superhuman 🗓️ When your calendar is full, the last thing you have time to do is switch tabs to RSVP. In Superhuman, tap '0' to instantly see today's schedule, and again to see your week. Now, manage your event responses in that same view!
June 14th 2022
2 Retweets9 Likes
Meet Airtable’s new Document Automator 🆕
All your meeting updates on a Google Docs-shaped platter from your Airtable base
Airtable @airtable
✨ Product update alert: Introducing Document Automator! This new integration enables you to export Airtable data directly into formatted @googledocs ⚡️ Available for Pro & Enterprise plans, check out the details + demo here ➡️ ow.ly/yIpH50Jxs1C #nocode #googledocs
June 14th 2022
13 Retweets57 Likes
Calendly rolled out the carpet for ex-Seismic CFO John McCauley this week 👋
Calendly @Calendly
We're thrilled to welcome Chief Financial Officer John McCauley to Calendly! John’s financial knowledge, experience scaling hypergrowth companies, and passion for driving enterprise & #PLG will be instrumental as we build the future of meeting software. Meet Calendly’s new CFO John McCauleyJohn joins Calendly with a track record of leading international businesses during rapid expansion. Most recently McCauley was the CFO of Seismic, a fast-growing, global sales enablement company.calendly.com
June 14th 2022
8 Likes

Nerding out on PLG 🤓📚

Lenny in conversation with April Dunford, author of THE book on positioning (Obviously Awesome) 📚

The why, how, and what of your product’s positioning. Dive in 👇

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