Perpetual motion machines are REAL... They’re called SaaS cos! Replit shows some serious curves, evolution of pricing, and more...

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

• Perpetual motion machines are REAL!! They’re called SaaS companies 😎

  Not only are the best SaaS companies growing, they’re accelerating! We live in a world where the fastest company to reach $100M ARR (read Hopin) got there in just over 1 year 🤯 

  But why? Why are some companies able to grow at such a break neck pace? Chetan makes a great point - its all about "top of funnel" quality ⭐️

Chetan Puttagunta @chetanp

Right now, the pace at which some enterprise software companies are able to grow revenue from $0 to $10M or $10M to $100M is breathtaking. Often, it seems to come down to the size, velocity, and quality of the "top of the funnel"

• Just look at those curves 😳

  Amjad Masad shared Replit's growth journey this week. 
  The company took just over 2 years to go from 0 to 4M websites / apps.
  But just look at how long it took to go from 16 to 20M... just about 3 months! 
  
  Does it get more PLG than this 🚀

Amjad Masad ⠕ @amasad

Just crossed 20M total websites and webapps hosted on @Replit.

• SaaS pricing is evolving 🙉 → 🚶🏻‍♂️

  Will we look back in 10 years and see seat based pricing as a remanant of prehistoric SaaS? Well the data indicates that it might be a distinct possibility 🤷🏻‍♂️
  
  Increasingly more SaaS companies are adopting alternative pricing strategies like:
  - Usage based (think Segment, Fivetran)
  - Transaction based (think Shopify, Chargify and Chargebee)
  
  In the tweet below, Kyle notes that the prevalence of usage based pricing is up from 34% to 45% over just the last 1 year! And its not just the young guns... mature companies like Autodesk and defecting to the light side as well ⚡️

Kyle Poyar @poyark

1) It's not your imagination. More & more SaaS companies adopted usage-based pricing in the last year (up from 34% to 45%) including startups (@Cypress_io), public cos (@newrelic) and even long-time market leaders (@autodesk). Let's unpack why. A thread.

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Growth Stories 🚀

A rocket ship that is not only growing at a mind-blowing 100% YoY rate but is also revolutionizing the ecosystem it operates in. Netlify and Jamstack are changing how the world codes and boy are they doing it in style!

1/ All that mattered was the developer ❤️
2/ Coining the term they wanted to be synonymous with #JAMstack 😉
3/ Always be selling 💰 #sales

Jump right in! 👇🏻

Netlify: heading the headless revolution

The nuts and bolts behind Atlassian’s $50B+ M&A engine are now out on the Top of the Lyne podcast! Tune in and don’t forget to follow us for regular updates

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🔎 The PLG hunt

For the users, by the users! You heard that right, Hive is a community-built productivity platform. The entire product roadmap is determined by feature requests sourced from users! ❤️

The New York-based Jira, Asana alternative is the first investment for the Zoom Apps fund. Having raised $10M in series A and with super cool launches including Hive analytics, we are very excited for this new PLG champion!

Hive @hive

🎉 It's a big day for the Hive community! We’ve raised $10 million to deliver the world’s first productivity software platform built by our users (yes, you!). This funding includes one of the first investments from the @Zoom Apps Fund 🥳 #CommunityBuilt hive.com/blog/hive-rais…

hive.com$10M Raised By Community-Built Productivity Tool | HiveIn it’s latest round of funding, Hive raised $10 million to deliver the world’s first productivity tool fully built by its users. Here’s everything you need to know.

What hot and upcoming PLG company are you most excited about? 👇🏻

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Fundraising, Venture Capital and Exits 🤑

• The long, boring paper forms and processes that you and I despise is sure to be a thing of the past with this $425 mega growth investment raised by no-code workflow platform Formstack 🤩

  Formstack @Formstack

  📣 BIG NEWS 📣 Formstack has secured a $425 million growth investment led by @SilversmithCap and returning investor @PSG_equity. This investment is further validation that the #NoCode movement is not a fad; it’s here to stay. 🚀 youtu.be/NwGkW4Qi6_4

  

  youtu.beFormstack Announces $425 Million Growth Investment from PSG and Silversmith Capital PartnersWe’re excited to share that Formstack has secured a $425 million growth investment led by Silversmith Capital Partners and returning investor PSG. This inves...

• Big ideas across ‘medium’s 🚀

  Knowable 🤓 @knowablefyi

  Big day 🥳 We're joining forces with @Medium to further our mission of helping people everywhere share and discover big ideas through audio. Knowable will continue as a standalone app, now with the support of our friends at Medium!

  

  TechCrunch @TechCrunch

  Medium acquires Knowable to bring audio to the platform https://t.co/MzdyeU5dh2 by @asilbwrites

• The CRM for the Airtable generation - Attio, raises $7.7M in seed funding!

Launches, events, and releases

• We were are excited to use strikethrough on our own substack post editor 🤭

Substack @SubstackInc

New: Streamlined formatting options for the Substack post editor, including the addition of strikethrough text. Stay tuned for updates as we work on further improvements to the post editor.

• Airtable’s enterprise sales 🚀📈

Airtable @airtable

🚨 Calling all admins! Today we're announcing new functionality to help manage Airtable at scale: ✅ New Admin Panel experience ✅ Ability to create User Groups ✅ New security controls & audit logs ✅ Improved base performance & mgmt Get the details ➡️ ow.ly/VyLL50GP1ml

ow.lyNew Admin Features to Manage Airtable at Scale | Airtable BlogCalling all admins! We’ve made updates to help you manage users and ensure security as you grow.

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Nerding out on PLG 🤓📚

Andrew 🇺🇸 @andrewchen

Whoa. This morning, I received the first real copy of The Cold Start Problem, a book I’ve been working on for the past 3 years Feels so good to hold it in my hand Comes out in a few weeks - December 7, preorder here: coldstart.com

The much-anticipated how-to for all things network effects, is out on December 7th and we can’t wait to get our hands on it! 🤩

#notaplug 🤭, we are just big fans ❤️

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