Discover more from Top of the Lyne
Perpetual motion machines are REAL... They’re called SaaS cos! Replit shows some serious curves, evolution of pricing, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
Subscribe to get this newsletter every week👇
Into the Twitterverse 🐦🌌
Perpetual motion machines are REAL!! They’re called SaaS companies 😎
Not only are the best SaaS companies growing, they’re accelerating! We live in a world where the fastest company to reach $100M ARR (read Hopin) got there in just over 1 year 🤯
But why? Why are some companies able to grow at such a break neck pace? Chetan makes a great point - its all about "top of funnel" quality ⭐️
Just look at those curves 😳
Amjad Masad shared Replit's growth journey this week. The company took just over 2 years to go from 0 to 4M websites / apps. But just look at how long it took to go from 16 to 20M... just about 3 months! Does it get more PLG than this 🚀
SaaS pricing is evolving 🙉 → 🚶🏻♂️
Will we look back in 10 years and see seat based pricing as a remanant of prehistoric SaaS? Well the data indicates that it might be a distinct possibility 🤷🏻♂️ Increasingly more SaaS companies are adopting alternative pricing strategies like: - Usage based (think Segment, Fivetran) - Transaction based (think Shopify, Chargify and Chargebee) In the tweet below, Kyle notes that the prevalence of usage based pricing is up from 34% to 45% over just the last 1 year! And its not just the young guns... mature companies like Autodesk and defecting to the light side as well ⚡️
Growth Stories 🚀
A rocket ship that is not only growing at a mind-blowing 100% YoY rate but is also revolutionizing the ecosystem it operates in. Netlify and Jamstack are changing how the world codes and boy are they doing it in style!
Jump right in! 👇🏻
The nuts and bolts behind Atlassian’s $50B+ M&A engine are now out on the Top of the Lyne podcast! Tune in and don’t forget to follow us for regular updates
🔎 The PLG hunt
For the users, by the users! You heard that right, Hive is a community-built productivity platform. The entire product roadmap is determined by feature requests sourced from users! ❤️
The New York-based Jira, Asana alternative is the first investment for the Zoom Apps fund. Having raised $10M in series A and with super cool launches including Hive analytics, we are very excited for this new PLG champion!
What hot and upcoming PLG company are you most excited about? 👇🏻
Fundraising, Venture Capital and Exits 🤑
The long, boring paper forms and processes that you and I despise is sure to be a thing of the past with this $425 mega growth investment raised by no-code workflow platform Formstack 🤩
Big ideas across ‘medium’s 🚀Big day 🥳 We're joining forces with to further our mission of helping people everywhere share and discover big ideas through audio. Knowable will continue as a standalone app, now with the support of our friends at Medium!Medium acquires Knowable to bring audio to the platform https://t.co/MzdyeU5dh2 by @asilbwritesTechCrunch @TechCrunch
The CRM for the Airtable generation - Attio, raises $7.7M in seed funding!
Launches, events, and releases
wereare excited to use strikethrough on our own substack post editor 🤭
Airtable’s enterprise sales 🚀📈
Nerding out on PLG 🤓📚
The much-anticipated how-to for all things network effects, is out on December 7th and we can’t wait to get our hands on it! 🤩
#notaplug 🤭, we are just big fans ❤️
Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.