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Printing $s with gated content, the database wars, and "industry leaders"
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
Subscribe to get this newsletter every week👇
Into the Twitterverse 🐦🌌
Welcome back to the PLG industry’s leadi… 😬
sucksprints money 🤑
A counter-intuitive thread on how gated content can drive the most important metric in any business… revenue.
Leads ↑ 270%
MQLs ↑ 250%
SQLs ↑ 157%
Closed Won ↑ 50%
The database wars are here 🔫
Aug ‘22: Retool
Nov ’22: Zapier
Jan ’22: ???
🔎 The PLG hunt
Collect user feedback in
days minutes 🚀 ft. Poll the People
Access real consumer insights and make decisions before going live.
A dream come true for marketers, Poll the People allows you to test concepts, designs, user experience, and usability all with a few clicks.
Decision-making made faster, easier, and cheaper! ✅
Fundraising, Venture Capital, and Exits 🤑
Unito raises $20M Series B 💸
Unito helps companies manage their siloed SaaS applications with its workflow management platform and two-way integration solution.
Merge nabs $55M Series B 🤩
Focused on HR, payroll, accounting, and CRM, Merge enables customer-facing integrations for B2B companies.
Oh, and they are also live on Product Hunt! ✨
Launches, events, and releases 🎉
Dashing to get work done 🏃🏻♀️ ft.Dashworks
Find information about everything from your work to your workplace in a click.
Dashworks integrates with all your company’s apps to create a powerful search engine!
Truly, your company’s know-it-all!😏
Build more resilient products 🔥 ft. Incident.io
Manage incidents all within a Slack channel, triggering workflows with constant updates until resolution.
Stressful times guide, ftw! 🙌
Nerding out on PLG 🤓📚
Product-led growth is all about delighting your users.
Engaging before monetizing.
And while PLG companies dominate the Forbes Cloud 100 list—65-70% of the Forbes Cloud 100 list is PLG…
Only 25% of all SaaS businesses (today) have a self-serve motion.
The #1 reason? They just don’t have the in-built support infrastructure to navigate customer signals and provide a great experience.
In the latest episode of the ProductLed Podcast, Joe Andrews, CMO at SupportLogic talks about the role of Support in Product-led Companies.
Check it out. 👇
Toplyne Labs Edition #3 - The Gmail Paradox
Teams across Product, Sales, and Marketing have looked down at their list of new sign-ups and asked:
"WTH do we do with all these personal e-mail sign-ups?”
This week we analyzed data across 5M+ users, capturing a breadth of behavior across various categories of PLG products (Devtools, Creative tools, Communications, etc.)—
And we’re here to spit hard (data-backed) facts 💯
💡 20-70% (varying from B2B to B2C) of your conversions will come from personal email addresses.
That said— a large % of the Gmail signups you let through the door will never convert.
So you mail love ‘em or you may hate ‘em, but you’d be foolish to ignore ‘em!
📄 Read on to know exactly how you could improve your Gmail WIN rates by A LOT more! 👇
Blazing Hot Meme Zone ⚡️
It’s me, hi, I’m the problem 😉