Printing $s with gated content, the database wars, and "industry leaders"

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Oct 27, 2022

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Take Toplyne for a spin 🎯

Into the Twitterverse 🐦🌌

Welcome back to the PLG industry’s leadi… 😬

Devin Reed @TheReederCo

Just know that “industry-leading” means nothing

Gated content ~~sucks~~ prints money 🤑
A counter-intuitive thread on how gated content can drive the most important metric in any business… revenue.
- Leads ↑ 270%
- MQLs ↑ 250%
- SQLs ↑ 157%
- Closed Won ↑ 50%

The database wars are here 🔫
Aug ‘22: Retool
Nov ’22: Zapier
Jan ’22: ???

Jason Maynard @channelthetiger

17/ Tables: A no-code database built for automation. Save, edit, access, and share the data needed to power your Zaps.

🔎 The PLG hunt

Collect user feedback in ~~days~~ minutes 🚀 ft. Poll the People

Access real consumer insights and make decisions before going live.

A dream come true for marketers, Poll the People allows you to test concepts, designs, user experience, and usability all with a few clicks.

Decision-making made faster, easier, and cheaper! ✅

Poll the People @PollthePeopleAp

User research is viatl to any successful business, it helps you optimzie resources by undersatanding your audience. The best way to get it right the first time: test twice, build once. #PollthePeople #usertesting #optimization buff.ly/3fcs3wy

Fundraising, Venture Capital, and Exits 🤑

Unito raises $20M Series B 💸

Unito helps companies manage their siloed SaaS applications with its workflow management platform and two-way integration solution.

TechCrunch @TechCrunch

Unito, a #startup offering a service to bring together disparate #SaaS platforms, announced it raised $20 million in a Series B funding round tcrn.ch/3faeD4u by @Kyle_L_Wiggers

tcrn.chUnito, a platform for managing SaaS apps, raises $20MUnito, a company offering a SaaS app management platform, has raised $20 million in a venture funding round.

Merge nabs $55M Series B 🤩

Focused on HR, payroll, accounting, and CRM, Merge enables customer-facing integrations for B2B companies.

Oh, and they are also live on Product Hunt! ✨

TechCrunch @TechCrunch

Merge raises $55M Series B for its unified API tcrn.ch/3SpygmN by @fredericl

tcrn.chMerge raises $55M Series B for its unified APIAPI integration service Merge today announced that it has raised a $55 million Series B funding round led by Accel.

Launches, events, and releases 🎉

Dashing to get work done 🏃🏻‍♀️ ft.Dashworks

Find information about everything from your work to your workplace in a click.

Dashworks integrates with all your company’s apps to create a powerful search engine!

Truly, your company’s know-it-all!😏

Dashworks @DashworksAI

We're thrilled to launch self-serve and our first MS Suite integrations on @ProductHunt today 🎉 producthunt.com/posts/dashwork… Check it out - everyone who signs up via our launch post in the next 24 hours will receive a 30-day free trial!

producthunt.comDashworks 2.0 - The search engine for your company’s knowledge | Product HuntDashworks helps you & your team instantly find answers about your work, your coworkers, and your workplace. It’s a powerful search engine that integrates with all your company’s apps—get the right information to get things done, no matter where it’s scattered!

Build more resilient products 🔥 ft. Incident.io

Manage incidents all within a Slack channel, triggering workflows with constant updates until resolution.

Stressful times guide, ftw! 🙌

Chris Evans @evnsio

Big day today, folks! What started as a little side-hustle to make incident handling a little easier, has now graduated to fully fledged product used by hundreds of companies around the world. And to mark this we're live today on @ProductHunt 🎉🙌✨ producthunt.com/posts/incident…

producthunt.comincident.io - End-to-end incident management, right from within Slack | Product Huntincident.io empowers teams to run incidents end-to-end. Guiding you through stressful times, our platform automates processes, improves visibility and gathers insights. Now you can rapidly fix and learn from incidents, so you can build more resilient products.

Nerding out on PLG 🤓📚

Product-led growth is all about delighting your users.

Engaging before monetizing.

And while PLG companies dominate the Forbes Cloud 100 list—65-70% of the Forbes Cloud 100 list is PLG…

Only 25% of all SaaS businesses (today) have a self-serve motion.

The #1 reason? They just don’t have the in-built support infrastructure to navigate customer signals and provide a great experience.

In the latest episode of the ProductLed Podcast, Joe Andrews, CMO at SupportLogic talks about the role of Support in Product-led Companies.

Check it out. 👇

Toplyne Labs Edition #3 - The Gmail Paradox

Teams across Product, Sales, and Marketing have looked down at their list of new sign-ups and asked:

"WTH do we do with all these personal e-mail sign-ups?”

This week we analyzed data across 5M+ users, capturing a breadth of behavior across various categories of PLG products (Devtools, Creative tools, Communications, etc.)—

And we’re here to spit hard (data-backed) facts 💯