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Printing $s with gated content, the database wars, and "industry leaders"

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This week in PLG 🗞

Printing $s with gated content, the database wars, and "industry leaders"

Ruchin Kulkarni
,
Aishwarya G
, and
Gayatri Gaidhani
Oct 27, 2022
8
Share this post

Printing $s with gated content, the database wars, and "industry leaders"

www.topofthelyne.co

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Take Toplyne for a spin 🎯


Into the Twitterverse 🐦🌌

  • Welcome back to the PLG industry’s leadi… 😬

Twitter avatar for @TheReederCo
Devin Reed @TheReederCo
Just know that “industry-leading” means nothing
12:01 AM ∙ Oct 20, 2022
52Likes2Retweets
  • Gated content sucks prints money 🤑

    A counter-intuitive thread on how gated content can drive the most important metric in any business… revenue.

    • Leads ↑ 270%

    • MQLs ↑ 250%

    • SQLs ↑ 157%

    • Closed Won ↑ 50%

  • The database wars are here 🔫

    Aug ‘22: Retool

    Nov ’22: Zapier

    Jan ’22: ???

Twitter avatar for @channelthetiger
Jason Maynard @channelthetiger
17/ Tables: A no-code database built for automation. Save, edit, access, and share the data needed to power your Zaps.
Image
8:40 PM ∙ Oct 20, 2022

🔎 The PLG hunt

Collect user feedback in days minutes 🚀 ft. Poll the People

Access real consumer insights and make decisions before going live.

A dream come true for marketers, Poll the People allows you to test concepts, designs, user experience, and usability all with a few clicks.

Decision-making made faster, easier, and cheaper! ✅

Twitter avatar for @PollthePeopleAp
Poll the People @PollthePeopleAp
User research is viatl to any successful business, it helps you optimzie resources by undersatanding your audience. The best way to get it right the first time: test twice, build once. #PollthePeople #usertesting #optimization buff.ly/3fcs3wy
Image
2:23 PM ∙ Sep 26, 2022

Fundraising, Venture Capital, and Exits 🤑

  • Unito raises $20M Series B 💸

Unito helps companies manage their siloed SaaS applications with its workflow management platform and two-way integration solution.

Twitter avatar for @TechCrunch
TechCrunch @TechCrunch
Unito, a #startup offering a service to bring together disparate #SaaS platforms, announced it raised $20 million in a Series B funding round tcrn.ch/3faeD4u by @Kyle_L_Wiggers
tcrn.chUnito, a platform for managing SaaS apps, raises $20MUnito, a company offering a SaaS app management platform, has raised $20 million in a venture funding round.
4:53 PM ∙ Oct 26, 2022
12Likes4Retweets
  • Merge nabs $55M Series B 🤩

Focused on HR, payroll, accounting, and CRM, Merge enables customer-facing integrations for B2B companies.

Oh, and they are also live on Product Hunt! ✨

Twitter avatar for @TechCrunch
TechCrunch @TechCrunch
Merge raises $55M Series B for its unified API tcrn.ch/3SpygmN by @fredericl
tcrn.chMerge raises $55M Series B for its unified APIAPI integration service Merge today announced that it has raised a $55 million Series B funding round led by Accel.
2:42 PM ∙ Oct 24, 2022
26Likes11Retweets

Launches, events, and releases 🎉

  • Dashing to get work done 🏃🏻‍♀️ ft.Dashworks

Find information about everything from your work to your workplace in a click.

Dashworks integrates with all your company’s apps to create a powerful search engine!

Truly, your company’s know-it-all!😏

Twitter avatar for @DashworksAI
Dashworks @DashworksAI
We're thrilled to launch self-serve and our first MS Suite integrations on @ProductHunt today 🎉 producthunt.com/posts/dashwork… Check it out - everyone who signs up via our launch post in the next 24 hours will receive a 30-day free trial!
producthunt.comDashworks 2.0 - The search engine for your company’s knowledge | Product HuntDashworks helps you & your team instantly find answers about your work, your coworkers, and your workplace. It’s a powerful search engine that integrates with all your company’s apps—get the right information to get things done, no matter where it’s scattered!
7:38 AM ∙ Oct 26, 2022
9Likes7Retweets
  • Build more resilient products 🔥 ft. Incident.io

Manage incidents all within a Slack channel, triggering workflows with constant updates until resolution.

Stressful times guide, ftw! 🙌

Twitter avatar for @evnsio
Chris Evans @evnsio
Big day today, folks! What started as a little side-hustle to make incident handling a little easier, has now graduated to fully fledged product used by hundreds of companies around the world. And to mark this we're live today on @ProductHunt 🎉🙌✨ producthunt.com/posts/incident…
producthunt.comincident.io - End-to-end incident management, right from within Slack | Product Huntincident.io empowers teams to run incidents end-to-end. Guiding you through stressful times, our platform automates processes, improves visibility and gathers insights. Now you can rapidly fix and learn from incidents, so you can build more resilient products.
7:11 AM ∙ Oct 26, 2022
31Likes4Retweets

Nerding out on PLG 🤓📚

Product-led growth is all about delighting your users.

Engaging before monetizing.

And while PLG companies dominate the Forbes Cloud 100 list—65-70% of the Forbes Cloud 100 list is PLG…

Only 25% of all SaaS businesses (today) have a self-serve motion.

The #1 reason? They just don’t have the in-built support infrastructure to navigate customer signals and provide a great experience.

In the latest episode of the ProductLed Podcast, Joe Andrews, CMO at SupportLogic talks about the role of Support in Product-led Companies.

Check it out. 👇

Toplyne Labs Edition #3 - The Gmail Paradox

Teams across Product, Sales, and Marketing have looked down at their list of new sign-ups and asked:

"WTH do we do with all these personal e-mail sign-ups?”

This week we analyzed data across 5M+ users, capturing a breadth of behavior across various categories of PLG products (Devtools, Creative tools, Communications, etc.)—

And we’re here to spit hard (data-backed) facts 💯

💡 20-70% (varying from B2B to B2C) of your conversions will come from personal email addresses.

That said— a large % of the Gmail signups you let through the door will never convert.

So you mail love ‘em or you may hate ‘em, but you’d be foolish to ignore ‘em!

📄 Read on to know exactly how you could improve your Gmail WIN rates by A LOT more! 👇

Top of the Lyne
Toplyne Labs #3 - The Gmail Paradox
Hey, Ruchin here! 👋 Welcome back to Toplyne Labs - Edition #3 A weekly digest that covers unique insights on what makes PLG businesses tick, what signals make for the best PQLs, what sales teams get right, what they get wrong, and the meaning of life… Go figure 🤷🏻‍♂️…
Read more
3 months ago · 10 likes · 3 comments · Ruchin Kulkarni, Rahul Krishnan, and Chinmay Jha

Blazing Hot Meme Zone ⚡️

It’s me, hi, I’m the problem 😉


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Printing $s with gated content, the database wars, and "industry leaders"

www.topofthelyne.co
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A guest post by
Aishwarya G
connoisseur of authentic content and products.
A guest post by
Gayatri Gaidhani
Growth @Toplyne
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