Priory of password sharers, Postman and its 20M users, Mutiny raises $50M, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
BREAKING NEWS! Secret society of illicit password sharers takes down subscription megacorp 😰
Netflix announced its latest earnings reporting degrowth of 200k over Q1 and (predicted) 2m next quarter. To blame? The Priory of Password Sharers. A secretive society of everyday Americans and their sinister plans to save $9.99.
Breaking: Netflix lost 200,000 global subscribers in the first quarter and expects to lose 2 million more this spring. Shares fell 17% after hours. on.wsj.com/3jQEq0f
75% 🤯
Postman’s market share in the global developer base of 27m developers
The latest PLG “for dummies” release by Elena Verna 🚀
A must-read thread for all those trying to setup product-led sales.
🔎 The PLG hunt
Announcing: Mutiny 🔥
Mutiny’s fully guided AI system can learn from a company’s online data and provide marketers with segment-specific recommendations to drive revenue. Mutiny recommends segments for personalization and also shows users how others have personalized for that segment.
Bye bye wasted marketing spend! Announcing our $50M Series B co-led by Tiger Global and Insight Partners, to help companies turn wasted marketing spend into revenue. Read how the fastest-growing companies in the world use Mutiny to grow revenue: techcrunch.com/2022/04/20/mut…
They announced their Series B round this week - led by Insight Partners and Tiger Global.
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Blazing fast user-testing brought to you by Maze ⚡️
This week, we look under the hood of the PLG engine that powered Maze to a customer base of 40,000+ brands. 👇
Launches, events, and releases
Edge Functions - now available in public beta on the Netlify platform 💻
You can now export filtered views on Notion ⬇️
Slack search hack: Use the “with:” filter to find messages from specific individuals 🔎
Nerding out on PLG 🤓📚
In conversation with the VP of Growth at Replit 🎙
Patrick Coleman on converting a market into revenue, mental models, GTM techniques, and more 👇
Some housekeeping…
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