👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

• BREAKING NEWS! Secret society of illicit password sharers takes down subscription megacorp 😰

  Netflix announced its latest earnings reporting degrowth of 200k over Q1 and (predicted) 2m next quarter. To blame? The Priory of Password Sharers. A secretive society of everyday Americans and their sinister plans to save $9.99.

  

  The Wall Street Journal @WSJ

  Breaking: Netflix lost 200,000 global subscribers in the first quarter and expects to lose 2 million more this spring. Shares fell 17% after hours. on.wsj.com/3jQEq0f

  April 19th 2022

  303 Retweets824 Likes

  

• 75% 🤯

  Postman’s market share in the global developer base of 27m developers

  Postman @getpostman

  Today, we’re excited to announce an incredible milestone: Postman now has more than 20 million users worldwide. Postman Co-founder and CEO @a85 shares his thanks to our community and reveals what we’re building to empower an API-first world: blog.postman.com/celebrating-20…

  

  April 19th 2022

  36 Retweets104 Likes

• The latest PLG “for dummies” release by Elena Verna 🚀

  A must-read thread for all those trying to setup product-led sales.

  

  Yann @yann_sarfati

  The new norm, thanks @ElenaVerna 🙏

  

  April 19th 2022

  2 Retweets7 Likes

🔎 The PLG hunt

• Announcing: Mutiny 🔥

  Mutiny’s fully guided AI system can learn from a company’s online data and provide marketers with segment-specific recommendations to drive revenue. Mutiny recommends segments for personalization and also shows users how others have personalized for that segment.

  Mutiny @mutinycorp

  Bye bye wasted marketing spend! Announcing our $50M Series B co-led by Tiger Global and Insight Partners, to help companies turn wasted marketing spend into revenue. Read how the fastest-growing companies in the world use Mutiny to grow revenue: techcrunch.com/2022/04/20/mut…

  

  April 20th 2022

  8 Retweets24 Likes

  They announced their Series B round this week - led by Insight Partners and Tiger Global.

  Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment

Growth Stories 🚀

Blazing fast user-testing brought to you by Maze ⚡️

This week, we look under the hood of the PLG engine that powered Maze to a customer base of 40,000+ brands. 👇

Top of the Lyne

Every interface [is a /needs] Maze

The April edition of our referral program is live and some of you have already crossed the milestone! 🔥. Are you late to the party? Generate your own unique shareable link here: Share the link to your network in exchange for some ✨ top-of-the-lyne ✨ rewards…

Read more

22 days ago · 4 likes · Arjun Rakesh, Rahul Krishnan, and Ruchin Kulkarni

Launches, events, and releases

• Edge Functions - now available in public beta on the Netlify platform 💻

  Netlify @Netlify

  We know some of you have been on the edge of your seats for this one, but the wait is over because Edge Functions is here! 🎉 Learn more about how you can leverage our edge network to deliver faster sites and apps to your users in the blog post below: ntl.fyi/3xBCCjRNetlify Edge Functions: Serverless Compute Powered by DenoBuild fast, personalized web experiences with Netlify Edge Functions: a serverless runtime built for on Deno, and compatible with your favorite JavaScript frameworks.ntl.fyi

  April 19th 2022

  100 Retweets365 Likes

• You can now export filtered views on Notion ⬇️

  Notion @NotionHQ

  Before, exporting a database gave you the whole dataset — regardless of filters that you had applied. No longer! You can now export filtered views to PDF, HTML & CSV 📤

  

  April 13th 2022

  56 Retweets826 Likes

• Slack search hack: Use the “with:” filter to find messages from specific individuals 🔎

  Slack @SlackHQ

  🔍 New filter alert 🔎 Can't put your finger on who sent that agenda item? Next time try the `with:` filter, which searches your group DMs and threads for messages that include specific individuals. #changelog 🕵️‍♂️

  April 19th 2022

  4 Retweets18 Likes

Nerding out on PLG 🤓📚

In conversation with the VP of Growth at Replit 🎙

Patrick Coleman on converting a market into revenue, mental models, GTM techniques, and more 👇

Some housekeeping…

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