Rarer than a profitable unicorn🦄
On not letting a good crisis go to waste🧘🏼♀️, the myth of clean data 🤷🏻♂️, Pendo's crazy ride so far🎢 and a lot, lot more! 🗞
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
Well… Sign us the f^&k up for a thorough beat down 🥊
Shots fired 💥
Rarer than a profitable unicorn… the myth of clean data 🦄
We see growth teams and young startups beating themselves up over bad data every single day. You’re not alone folks!
Apple didn’t know whether they sold 2.1 or 2.2 billion iPhones. Bad data is a fact of life… that’s why we built Toplyne to work DESPITE it 🤷🏻♂️
1-2-5 years 🔥
A beautiful thread on never letting a good crisis go to waste 🚀
🔎 The PLG hunt
Can do, with Candu 👩🏻💻
A drag and drop editor that lets companies like Gorgias, UserTesting, and Salsify publish in-product content and create personalized user journeys, without extra engineering efforts. 🙌🏼
Better product-led experiences without any code? Can do, with Candu! 💪🏻
[sorry, we just had to! 😅]
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
One Software to give All Software a GLOW UP! ✨
Pendo is proving its pendo (aka Latin for value) to Salesforce, Zendesk, Coursera, Mimecast, and over 6K+ more customers by helping them continuously better their product experience. 💪🏻
We dive deep to uncover the BTS that got Pendo to the coveted $150M+ ARR and whopping $2.6B+ valuation. 🤯 Check it out. 👇🏼
Fundraising, Venture Capital, and Exits 🤑
Explo BI raises $12M Series A 💸
Explo helps companies build customized and embeddable dashboards.
A Gorgias $30M Series C 😍
With over 10,000+ customers including Steve Madden and Olipop, Gorgias empowers e-commerce businesses to transform customer experience into customer delight.
Launches, events, and releases
Move over slides, Gamma is here! 💥
Fast, interactive, and collaborative, Gamma is redefining how you share and present your work.
#1 Product Of The Day on Product Hunt for all the right reasons! 🤩
Bid-adieu to lengthy design processes ft. Poly 💅🏻
Generate textures, graphics, icons, sprites, and more in seconds all with a single text prompt: With Poly. 💫
The possibilities? Limited only by your imagination.
Nerding out on PLG 🤓📚
All definitions aside, Product-led growth optimizes for one north-star business metric—
Customer Acquisition Cost. 💴
Mickey Alon, CTO and Founder of Gainsight PX, and ex-GVP Engineering at Marketo tears down everything it means to put your product in the driver’s seat of your growth engine.
A great masterclass on everything PLG🚀 Thank us later 💁🏻♀️
Blazing Hot Meme Zone ⚡️
Productivity 101 👩🏻💻
Community Watch 👀
ICYMI: It's been a week since our first community mixer. We asked attendees of "Bottoms Up" to invest in 5 PLG companies of their choosing. The results may not surprise you (or maybe they will)
Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.
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