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SaaStr is back, Amplitude goes public, mmhmm launches its iOS app, and more...
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This week in PLG 🗞

SaaStr is back, Amplitude goes public, mmhmm launches its iOS app, and more...

Ruchin Kulkarni
and
Arjun Rakesh
Sep 30, 2021
2
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SaaStr is back, Amplitude goes public, mmhmm launches its iOS app, and more...
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👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Firstly, it’s our one-month anniversary! And we couldn’t be more grateful 🙏🏻

It’s been a month since we launched the weekly newsletter! And we’ve been blown away by your response. Our (not so) little community of PLG enthusiasts has more than quadrupled over the last month 🙌🏻 and now spans across the ranks of founders, leaders & investors at some of the most exciting PLG companies in the world. We’re super excited to have you here! 🥳

It’d be awesome if you could bring your friends along! Share this post with three of your friends or colleagues (please 🥺🙈) who’re as excited about PLG as all of us 🤗

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Now back to our regularly scheduled programming 😌 … let’s jump right in 👇🏻


Into the Twitterverse 🐦🌌

  • SaaStr is backkk! …. ‘nuff said 😎

    Thank you Jason Lemkin and team for making life feel a bit normal again 😌 🙏🏻

Twitter avatar for @jasonlk
Jason ✨BeKind✨ Lemkin ⚫️ @jasonlk
The sign of a good party? No one wants to leave #saastrannual
Image
12:39 AM ∙ Sep 30, 2021
32Likes2Retweets
  • Amplitude went public this week 💯 But a little-known fact about them - they pivoted early in their journey. The founders went as far as to offer investors a chance to take their money back since that wasn’t the idea they initially funded 😱 Thank the SaaS gods for Paul Graham’s intervention below👇🏻

Twitter avatar for @paulg
Paul Graham @paulg
Congratulations to Amplitude on going public! During YC, they were working on a different idea. When they switched to mobile analytics a few months later, Spenser Skates wanted to give their investors a chance to take their money back. I suggested he not do that.
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6:22 AM ∙ Sep 30, 2021
1,099Likes84Retweets
  • PLG PLG everywhere 🌎 Here’s the tech stack Ramp used to blitz scale. We couldn’t help but notice the overwhelming presence of PLG tools across the board - Retool, Slack, Segment, Dbt, Figma, Twilio, Zapier… the list goes on!

    Twitter avatar for @geoffintech
    Geoff Charles @geoffintech
    B2B products that helped @tryramp scale quickly: - @retool - @SlackHQ - @Zendesk - @linear - @segment - @getdbt - @usealloy - @merge_api - @HightouchData - @Marqeta - @awscloud - @twilio - @zapier You don't scale quickly without picking the right partners 💪
    10:21 PM ∙ Sep 24, 2021
    770Likes49Retweets
  • M&A playbooks will be at the heart of mammoth PLG companies 🚀 Just look at Salesforce. They may not have the sexiest product out there, but boy do they know how to acquire and scale companies! NYSE:CRM acquired Demandware, Mulesoft, Tableau between 2-5 years ago, and the businesses are growing faster today (on a larger revenue base) than when they were acquired! 🤯

    Twitter avatar for @edsim
    Ed Sim @edsim
    Absolutely best in class M&A @salesforce! With the influx of 💰💰💰 for all of these private 🦄, the ones who start early & build a M&A playbook will be well set up to dominate in the future. Challenge is trying to find the founders before they are offered VC money!
    Image
    12:50 PM ∙ Sep 26, 2021
    373Likes56Retweets

    And what better way to prove the value of M&A playbooks in PLG businesses than a deep dive into Atlassian 🔱

    Top of the Lyne
    How Atlassian built a $50B+ acquisition-led growth engine 🤝
    Atlassian is a Software Development and Collaboration company driven by a mission to ‘unleash the potential of every team’. Today, Atlassian's products comprising Jira, Confluence, Trello, and Bitbucket, among others, are used by 15M+ users at 230,000+ companies worldwide, bringing home a whopping $2B+ revenue in FY2021…
    Read more
    a year ago · Arjun Rakesh and Ruchin Kulkarni

Growth Stories 🚀

Distilling the land and expand GTM engine (Read PLG brilliance) that skyrocketed Loom's user base to 14m+ users across 200k+ accounts! 🤩

Top of the Lyne
Loom: Weaving 14M users together with video
Super(loom)inal communication! A holy grail of science fiction in which communications occur at faster-than-light speeds without any drop in context and quality! In short, Star Trek stuff ⭐️ Although scientific consensus dictates that the above phenomenon is impossible and has never been achieved in any experiment to date - it's quite clear to us that th…
Read more
a year ago · 2 likes · 3 comments · Arjun Rakesh and Ruchin Kulkarni

Fundraising, Venture Capital and Exits 🤑

  • Amplitude went public this week through a direct listing and the stock price soared over 50% on the first day 🚀

    One of our favorite companies out there enabling product-led growth since 2012!

    Twitter avatar for @Amplitude_HQ
    Amplitude @Amplitude_HQ
    Ringing the bell at @Nasdaq 🔔 Thank you to our team, customers, partners, and all those that have made today’s milestone possible -- we wouldn’t be here without you! #AmplitudeListed
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    3:34 PM ∙ Sep 28, 2021
    158Likes26Retweets
  • Read.ai raised 10M this week to further build out a much-needed use case in the remote work world - a dashboard to alert meeting participants when things are going well or not so well 😬 🙌🏻

Launches, events, and releases

  • Mmhmm launched its new iOS app - OOO. No more boring video calls on tiny phone screens 💪🏻

Twitter avatar for @mmhmmapp
mmhmm @mmhmmapp
Introducing OOO, our new iOS app for video calls that put you and a friend in the middle of the action. Get all the details and download the beta version now at mmhmm.app/blog/introduci…
2:40 PM ∙ Sep 29, 2021
37Likes6Retweets
  • Our product designers in-house have always been mind-blown by Figma’s manic feature release pace ⚡️ And September certainly didn’t disappoint. Some super cool features launched this month 🎨

Get early access to Toplyne for free 🤩


Nerding out on PLG 🤓📚

We are clearly super excited about Amplitude’s IPO 🤩

Here’s a fun read on how product-led growth and an outcome-first approach contributed to the Giant’s growth story!

We Wrote a Kid’s Story Explaining Amplitude by Sophie lin, Senior Product designer @ Amplitude



Some housekeeping…

Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!

Thanks again, and please tell a few friends if you feel like it.

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