She's a 10 but...
Hiring for Growth, PLG meets Outbound, Hubspot's FREE CMS toolkit and scripting the future with Descript
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
Everything you’ve wanted to know about building a Growth team 🔥
VP Growth, at Shopify, Luc Levesque talks to 20VC’s Harry Stebbings on everything he looks for in a growth hire, how getting a growth hire right can lead to disproportionate results, and his own experience leading growth.
A banger of an episode. We highly recommend it.
New logo, who dis?
Hootsuite’s getting badder and bolder with a fresh new rebrand. (umm… finally?)
Same old owl, new energy. 👇🏼
She’s a 10, but….. (PLG Version)
🔎 The PLG hunt
Minimum Viable
ProductSecurity 👑
You can now get started with a minimum set of security tools and workflows across your entire stack, “just-in-time” with Jit. It helps you secure your cloud app across all layers, with a unified framework that can be monitored all in one place.
With a whopping $38.5Mn already secured in seed funding, it aims to help companies keep up with cybersecurity requirements.Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Descript: The Flying Car🤯 equivalent of the Podcasting world
The story of how Groupon’s (ex) anti-CEO, Andrew Mason’s brainchild became the flying car of the audio-visual production world. The takers? Naval, Lenny, Casey Neistat, Adam Grant, and about 4,000+ others as seen on their Discord.
Descript: lessons from a (near) perfect PLG playbook 🚀
Fundraising, Venture Capital and Exits 🤑
Kontent.ai sports a $40 Mn new suit!
The beloved headless CMS is now a standalone company: Kontent.ai, empowering marketers and developers to plan, create, and deliver experiences on any channel seamlessly.
Meet Kontent.ai 💚 We’re thrilled to share that we’ve raised $40 million in growth capital from Expedition Growth Capital! 🎉 Kontent.ai is now a fully fledged, standalone company. Learn more about the news and our vision here: bit.ly/3uKryyK
Incident management, but make it cool. ⚠️
Incident.io, which helps companies manage incidents all within a Slack channel, triggering workflows with constant updates until resolution, raises a Series A.
Launches, events, and releases
Descript’s Season 3: Its biggest release, EVER. ⚡️
Reimagining how we edit video forever, the community’s Discord is abuzz awaiting “early access” to the future: Descript’s Storyboard.
The preview, that went live yesterday featured a sneak peek into:
→ Scenes to break a script into editable slides (yes, like a PowerPoint)
→ Premium stock media so you don’t ever have to import stock videos or photos from a third party, templates
→ Multi-track screen recording
→ Green Screen: Descript’s AI background removal gives you any setting you want
→ Color control, transitions, gradients, and a lot, lot more.
WE’RE NOT SCREAMING!
YOU ARE!
Hubspot for FREE! 🆓
Hubspot releases a suite of free content management tools aimed at marketers, SMEs, and developers after years of wooing Enterprise clients.
Website hosting, Security and Analytics, and more 👇🏼
Nerding out on PLG 🤓📚
PLG 🤝 Outbound
Sounds bizarre?! Well, the data says otherwise.
Open View’s Kyle Poyar highlights why PLG companies should layer in an Outbound sales motion to better serve Enterprise customers, and drive growth (esp past the ~10M ARR mark)
Read it here. Thank us later.
Some housekeeping…
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Thanks again, and please tell a few friends if you feel like it.
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