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Substack 1 - NYT 0, Deel races to $100m ARR, "scheduled maintenance" grounds Jira, and more...
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This week in PLG 🗞

Substack 1 - NYT 0, Deel races to $100m ARR, "scheduled maintenance" grounds Jira, and more...

Rahul Krishnan
,
Arjun Rakesh
, and
Ruchin Kulkarni
Apr 14
5
Share this post
Substack 1 - NYT 0, Deel races to $100m ARR, "scheduled maintenance" grounds Jira, and more...
www.topofthelyne.co

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Today, we’re announcing the *drumroll* Top of the Lyne referral program!

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    Refer us to your network now →

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Subscribe to get this newsletter every week👇

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Into the Twitterverse 🐦🌌

  • Let’s address the 800-pound gorilla in the room first 🦍

    Elon’s offered to buy 100% of Twitter at $54.20 (nice) a share… a 54% premium over the Jan 28 closing price. *grabs popcorn*

    Twitter avatar for @elonmuskElon Musk @elonmusk
    I made an offer
    sec.gov/Archives/edgar…

    April 14th 2022

    50,104 Retweets312,041 Likes
  • Substack 1️⃣ New York Times 0️⃣

    • How do you manage the storm after a shitpost from the world’s largest news publication?

    • A masterclass in managing public comms from Lulu Cheng Meservey @ Substack 🧵👇🏻

    • P.S. For what it’s worth we’ve learned a 100x more from Substackers over the last year than the boomers at NYT and all their peers… combined

    Twitter avatar for @lulumeserveyLulu Cheng Meservey @lulumeservey
    Today the NYTimes wrote an article about Substack. While it's a compliment to remain top of mind for the paper of record, the piece contains a lot of hearsay, cherrypicking, and personal opinion presented as fact. Here, I offer an alternate framing and excavate the buried lede:

    April 13th 2022

    597 Retweets4,387 Likes

  • The SaaS world crowns its latest Guinness World Record holder…

    Deel! From an ARR of $1M to $100M in 20 months 🤯⚡️

Twitter avatar for @deeldeel @deel
We made a little chart update 💯📈🔥
Image

April 12th 2022

65 Retweets926 Likes
  • *(Well designed) software is eating the world - Marc Andreessen…

    Twitter avatar for @jc__grjcgr.eth @jc__gr
    Software with great design is eating the world: JIRA -> @linear Calendar apps -> @Cron Amplitude / Analytics apps -> @JuneDotSo PagerDuty -> @incident_io Adobe -> @figma

    April 7th 2022

    19 Retweets189 Likes
  • …And Indians are eating the Cloud 🇮🇳

Twitter avatar for @JaredSleeperJared Sleeper @JaredSleeper
Weekend research results. 30/72 companies in the @BessemerVP Emerging Cloud Index have at least one of: Indian CEO Indian CTO/CIO >10% of headcount in 🇮🇳 No other country is close. The interconnection between the 🇺🇸/🇮🇳 tech ecosystems is deep, growing and crucial for both.

April 10th 2022

53 Retweets414 Likes
  • “Scheduled maintenance” grounds Jira 🤷🏻‍♀️

    ….It’s a great time to be ClickUp 😉

    Twitter avatar for @AtlassianAtlassian @Atlassian
    Update on cloud outage impacting ~400 customers. As part of scheduled maintenance our team ran a script to delete legacy data from a deprecated service. Instead of deleting the data the script erroneously deleted sites, and connected products, users, and 3rd party apps. (1/5)

    April 12th 2022

    278 Retweets1,219 Likes
  • Find someone who looks at you like Dylan and Amjad look at DALL.E 2

    Twitter avatar for @amasadAmjad Masad ⠕ @amasad
    Getting DALL·E 2 to approximate @Replit style art:
    Image

    April 12th 2022

    19 Retweets499 Likes
    Twitter avatar for @zoinkDylan Field @zoink
    some DALL·E 2 experiments

    April 9th 2022

    206 Retweets1,285 Likes

🔎 The PLG hunt

  • In-Tandem remote work: Meet Hybrid Spaces 💻

    Tandem just launched Hybrid Spaces that enable users to teleport around the office, unlocking hybrid collaboration and spontaneous interactions.

    Twitter avatar for @TandemTandem @Tandem
    Be at the office, when you can't be at the office with Hybrid Spaces! Check out our 2-minute explainer 👇 and book a demo:
    tandem.chat/hybrid

    April 11th 2022

    10 Retweets187 Likes

    We're excited about where Tandem can take the future of remote work 🤩

    Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment


Growth Stories 🚀

The one and OnlyFans 👙

By the end of 2020, the company had grown its revenue by an astonishing 540% to reach $400million. In 2021, they hit an estimated $1.2B in net revenue, and are expected to almost double that figure this year.

In an industry that’s notorious for ~50% retention rates, here’s how OnlyFans built out a growth engine that powers their ridiculous revenue numbers.

Top of the Lyne
The explosive growth of OnlyFans
What do VHS tapes, Cable TV, the internet, and online cash transactions have in common? The early market for VHS tapes wasn’t mainstream cinema and music videos. Cable TV didn’t become a staple of home entertainment because you could watch the latest Hitchcock film from your couch. The demand for internet bandwidth wasn’t driven by huge swathes of people…
Read more
a month ago · 5 likes · Rahul Krishnan, Arjun Rakesh, and Ruchin Kulkarni

Fundraising, Venture Capital, and Exits 🤑

  • Bolt acquires crypto start-up Wyre for $1.5B 🤝

    Twitter avatar for @boltBolt @bolt
    Thrilled to share that @bolt will acquire @sendwyre, a disruptive cryptocurrency infrastructure provider. Together, we’ll be powering the industry’s first one-click cryptocurrency checkout. ⚡️🔑 As seen in @WSJ👇
    wsj.com/articles/crypt…

    April 7th 2022

    49 Retweets208 Likes
  • Airbyte 🤝 Grouparoo

    Twitter avatar for @andyjihAndy Jih 🏳️‍🌈👨🏻‍💻🏃🏻‍♂️🎻🍾🌁 @andyjih
    After starting Grouparoo with @bleonard and @EvanTahler ~2.5 years ago, we’re excited to share the next chapter in our journey! We’re honored to be joining @MichelTricot, @JeanLafleur, and the amazing team they’ve built @AirbyteHQ! 🦘🐙
    airbyte.com/blog/airbyte-a…Airbyte acquires Grouparoo, reverse-ETL open source product | AirbyteAirbyte acquires Grouparoo, reverse-ETL open source productairbyte.com

    April 7th 2022

    3 Retweets34 Likes

Dive into Airbyte’s growth story from earlier this year. 👇

Top of the Lyne
Plumbing with Airbyte
👋🏻 Hey, Ruchin here! Welcome to another edition of the Growth Stories series 🙌🏻 Every week we break down growth strategies employed by the hottest SaaS PLG Cos and share tactics that you can experiment with at work! If you’re a new subscriber or if you couldn’t find our emails this last month, fret not - We have you covered ❤️! Here are some of our …
Read more
3 months ago · 8 likes · Arjun Rakesh, Rahul Krishnan, and Ruchin Kulkarni

Nerding out on PLG 🤓📚

Fast announced last week that they’re shutting down.

Here’s Domm Holland with the story of what went wrong at Fast:



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