The Postman Cinematic Universe, the land of half-blood princes, 1000x ARR multiples, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
If you thought 2021 was crazy…
2022 is set to be crazier. Just 8 hours back on the job was enough for Harry Stebbings to see:
a $100M valuation for a pre-product company 😳
a unicorn valuation at a 1000x ARR multiple 🥴
And a $10B cap for a 15-month-old company 👶🏻
PLG is a land of half-bloods 🪄
PLG is not and cannot be the sole GTM motion of a PLG company. In fact, most PLG companies have fairly sophisticated sales motions, and even the best (Canva, Calendly, Notion) support enterprise pricing…. How do you access this pricing you might ask?
Well through little thing thing PLG nerds hate admitting called a “Contact Me button” 📞😅
Postman Cinematic Univserse (PCU) 🦸🏻♀️
Who said comic books are only Marvel’s cuppa tea!? ☕️ Just check Postman’s latest comic book explaining the API economy and the opportunities it opens up 🚀
Marketing on steroids below 👇🏻
🔎 The PLG hunt
Pictory is a godsend for marketing & content teams
The AI-powered tool autogenerates videos & other social content from existing long-form content, in minutes and at scale. The Seattle-based company just raised $2.1M in seed funding and is about to head into a phase of accelerated product development.
Extended timelines for content generation (especially video) is a real pain-point for marketing teams, and we’re excited for Pictory to solve this!
What hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Deel’s growth curve is GOALS
The payroll & compliance provider grew 12x in the last year on the back of global shifts in hiring practices - a shift that saw companies optimize for merit rather than zip code. Deel makes hiring someone from anywhere in the world a walk in the park.
Read the Deel story here: 👇
Code-search: a programming staple that you don’t know you need until you use it
Around 800,000 developers are using Sourcegraph today.
That number is going up every day.
Tune into the Sourcegraph growth story 👇
Fundraising, Venture Capital and Exits 🤑
Visual collaboration tool Miro’s valuation just touched $17.5B on the back of their series C
Over the last year, Miro’s headcount has doubled to 1,200 employees in 11 hubs worldwide. “We believe Miro sits at a powerful intersection between asynchronous and synchronous work that captures and ignites creative processes everywhere” said Matthew Jacobson, general partner at Iconiq Growth and Miro board member
$400M In Series C
17.5B In Valuation
99% of Fortune 100 are customers
11 hubs worldwide
Launches, events, and releases
Notion donned their Santa hat and gave us the gift of a bunch of feature updates this holiday season.
Here’s the super-thread of all the new updates.
Nerding out on PLG 🤓📚
A guide for prioritizing at an early-stage B2B startup 🐣
Lenny talks to Benjamin Encz (CEO of Ashby), Christina Cacioppo (CEO of Vanta), Julianna Lamb (CTO of Stytch), May Habib (CEO of Writer), Rujul Zaparde (CEO of Zip), and Tommy Dang (CEO of Mage) to take a closer look at how to set your priorities straight at a pre-PMG start-up.
Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.
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