Discover more from Top of the Lyne
The times are 🔁 they a-changin’?
Fresh off the PLG press 🗞️: Shopify's quarter, Slack’s 🕸️ notification flowchart, God uses Jira? & PLG drops its guard down
Hey, you 👋
For the past couple of weeks, we’ve had something super exciting brewing ☕️ back at the ToplyneHQ.
We’ve been hard at work building our next-big-growth-lever 👩🏻💻 : Community 👯♂️
We’re building nothing short of the Best PLG Community In The World - and would love to hear from YOU on everything you’d want in an ideal community.
It’ll take less than 2 mins, we promise.
Now, back to the regular programming 👇
Into the Twitterverse 🐦🌌
The times are 🔁 they a-changin’?
After a wild couple of years since a notorious virus turned the world upside down… things seem to be reverting back to “normal” (?)
And we’re not just talking about the masks coming off, lockdowns coming to an end, and office buildings filling up again...
Shopify announced its quarterly results yesterday and boy were they sobering. The company reported 16% YoY growth 😬 with its subscription revenue (aka SaaS) growing 10% 🥴 and merchant solutions revenue (aka payments) growing 18% 😐Shopify quarter: - $1,295M rev (+16% YoY) vs $1,334M consensus (3% miss) - $366M subscription rev (+10%) - $929M merchant solutions rev (+18%) - $46.9B GMV (+11%) - 51% GM - (11%) FCF Margin $SHOP
Why? Well, nothing explains it better than Tobi’s letter to Shopify employees:
Shopify has always been a company that makes the big strategic bets our merchants demand of us - this is how we succeed. Before the pandemic, ecommerce growth had been steady and predictable. Was this surge to be a temporary effect or a new normal? And so, given what we saw, we placed another bet: We bet that the channel mix - the share of dollars that travel through ecommerce rather than physical retail - would permanently leap ahead by 5 or even 10 years. We couldn’t know for sure at the time, but we knew that if there was a chance that this was true, we would have to expand the company to match. It’s now clear that bet didn’t pay off.
Pfft 😒 how hard can that b...
The nightmarishly complex labyrinth under the seemingly simple everyday occurrence that is “the Slack notification” 👇🏻
The story of how God could’ve taken a Sunday off if he used Shortcut instead of Jira 😬
🔎 The PLG hunt
Meet your personal savings assistant, Pogo👋🏼
In an age where corporations benefit from your data; Pogo is on a mission to flip the script and put the power back in consumers’ hands 🙌🏼
With an impressive list of backers (Chainsmokers 🎶, Harry Stebbings from 20VC, Founders @ Clearbit and Stripe, etc.); the company has helped thousands of families in America save millions of dollars and boasts of user retention on par with the likes of Twitter and Instagram 🤯Thrilled to share that Pogo has raised $14.8M! This past year, we’ve launched an app used by hundreds of thousands of families, consistently generating millions of dollars in earnings and savings. Our goal is simple: to make you more money by unlocking the power of your data.
What hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Hey there, Gorgeous 🥺
With over 9,000+ customers and well over $25M in ARR Gorgias is successfully empowering e-commerce businesses to deliver a top-notch customer experience by using hyper-personalized growth levers.
The Takers? Steve Madden, Olipop, and 9,000+ other DTC brands.
Fundraising, Venture Capital and Exits 🤑
15five bags $52M to help HR leaders thrive. ❤️
A trailblazer in building technology to manage talent, 15five helps with manager effectiveness and employee engagement.
HR teams at Spotify and Pendo swear by it. 👩🏻💻
Tecton raises a 100M Series C! 💻
Pioneering the emerging function of “MLOps” (feeding and managing massive volumes of data created by AI/ML technologies each day)—
Tecton helps companies build and manage their AI/ML features much faster with less data engineering effort.
Launches, events, and releases
Give your Slack the superpower it needs ft. Slackmin! 💫
Slackmin enables you to do all your robust admin functions within Slack, from analytics to content management, to responding to customer queries or issuing refunds.
Brb, on our way to save some 💸&⏰ with Slackmin!
PS: You should too! 👀
Notion Mobile gets a better motion! 🚀
Faster, smoother, and bugs fixed, we love every bit of this (much-needed) upgrade!
Nerding out on PLG 🤓📚
To be gated, or not to be gated, that is the question.🤨
Kyle Poyar of OpenView shows us that by simply letting our proverbial guard down, SaaS websites can drive up double-digit engagement. 🤯
Go on, Cheggit.
Blazing Hot Meme Zone ⚡️
In a parallel world, where Toplyne doesn’t exist…
Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.
How did you like this week’s newsletter?
Go on, we’re listening.