The undefeated, undisputed GOAT of SEO! Any publicity is good publicity, PLG companies don't do sal-..., and more
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
The undefeated, undisputed GOAT of SEO! 🥁
This mega-thread by @_buildd was an insightful peek under the hood of the Canva SEO machine. TL;DR? 👇🏻
Intent first! 🖱 Search intent is very important in SEO. Before targeting a keyword, make sure to check the intent.
Internal links 🔗 Organize your sites so all pages are internally linked. This will help even the most niche pages to rank.
Scale 📈 Create scalable templates to add new pages.
Any publicity is good publicity? 🤭
How good? Well… amidst all the Calendly drama, the company saw its largest spike in new signups last week.
PLG companies
don’tsell!There are plenty of folks in the PLG community who hold the belief that “Product should do all the selling”… not only is that sooo 2020 🙄 it’s also super dangerous advice to give founders.
Every single large PLG company sells…Calendly, Figma, Shopify, Notion, you name it. And as of Feb 28th, 2022… Zapier!
🔎 The PLG hunt
A PLG tool for PLG companies? Meet Stonly.
Stonly is a tool that helps self-serve companies explain how their product works to customers by sharing detailed knowledge bases, onboarding guides, and more. The tool attempts to break down the barriers between product guidance and customer support by allowing highly contextual in-app guides and walkthroughs. The French company grew 5x in 2021 and last week raised their Series A investment of $22M led by European VC Northzone.
Stonly, a customer onboarding platform, raises $22M series A led Northzone and Accel tcrn.ch/3IBGjYU by @mikebutcher
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
He got that Supabass (boom, badoom, boom) 🎶
This week we dive deep into Supabase: the postgres-based opensource alternative to Google's Firebase that has Nicki Minaj to thank for their name.
Read more here👇
Fundraising, Venture Capital, Acquisitions, and Exits 🤑
Canva’s been making moves this week. Just yesterday, they announced the acquisition of the data visualization platform - “Flourish.”
Productboard’s total funding soared to $262 million, at a valuation of $1.725B - this is the first time they’re announcing their valuation publicly.
Support teams at Atlassian are getting an AI boost - the PLG giant acquired AI-powered virtual agent tech provider Percept.AI this week.
We’re excited to announce that Percept.AI is joining the Atlassian family! Read to learn more about how Percept.AI is a key part of our continuing investment in #ITSM.
Welcome to the SQL lakehouse world. Dremio’s valuation doubled to $2B within a year. 💸
Subscription management and recurring billing platform Chargebee is now valued at $3.5B 🚀
Launches, events, and releases
Coda dropped a whole set of doc customization features this week 🧵
Data viz, but make it pretty 😍
Along with the acquisition of the data visualization platform “Flourish”, Canva announced another related update this week: Tables.
Descript social video features are now live! Now you can transcribe & clip, customize and share engaging clips in seconds 📹
Nerding out on PLG 🤓📚
Even after hitting $200M ARR, Asana has managed to accelerate and grow faster quarter after quarter.
How do you grow faster even as you scale? Jason Lemkin breaks down Asana’s accelerating growth trajectory. Thread 🧵 👇
Some housekeeping…
Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.
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