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The latest from the PLG world - and why your déjà vu probably isn't misplaced
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
Time = flat circle. ⃝
Only the 1850s kids will remember the “Is photography art?” debate 🤠
If they were around now, they’d be shaking their heads at history repeating itself in cunning disguise.
Over the last few weeks and months, we’ve seen AI-generated art level up consistently and significantly. It really does feel like we’re on the precipice of a seismic shift.
Like this for example. Sure, flying cars would have been great, but Runway comes pretty damn close:
Substack’s got your back ✅
Substack knows how to take care of their users. 🥰 After knocking it out of the park with recommendations - which is now the largest driver of growth even for us - there are two more big moves being made soon:
They just acquired Yem, a startup that helps newsletters grow their userbase with personalized messaging
Substack “boosts” are timed interventions - discounts, offers, etc. - that prompt free-to-paid conversions on publications.
Use-case sound familiar?😉
🔎 The PLG hunt
Deploy code in
hours, minutes ft. Zeet⚡
Zeet provides you with the best DevOps setup by supercharging your cloud provider. Focus on shipping products while Zeet takes care of your deployment needs.
Built by developers for developers!🤝
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Tray empowers non-technical folks to automate their workflows with its low code and user-friendly platform! The takers? Teams across IBM Cloud, Cisco, Vox Media, Lyft, Mixpanel, and Forbes, and a customer base increasing by 400% each year.✨
We connect all the dots that led to the rise and rise of this $600M rocketship!🚀
Fundraising, Venture Capital, and Exits 🤑
Wasabi’s spicy $250M Series D 🥵
Wasabi helps companies store data cheaper and faster with integrations for gateways, apps, and third-party platforms.
Looking at you, Amazon S3! 👀
GlossGenius nabs $25M Series B💸
GlossGenius empowers small businesses in the beauty & wellness space to run their entire set of business operations with automation. Round led by Imaginary Ventures and Bessemer Venture Partners.🎉
Penpot secures $8M Series A 💰
Penpot is an open-source platform that enables collaboration between developers and designers to enrich design processes.
Launches, events, and releases
Build lead lists in seconds ft. Derrick App🚀
Struggle no more with countless tools and cumbersome .csv files.
Derrick helps you collect, clean, and enrich leads directly in Google Sheets.
Nerding out on PLG 🤓📚
“Product-led” is very much here to stay. Moving beyond Dev tools, the model is increasingly adopted by software across the board.
Making a strong argument for how the PLG motion needs to take on a hybrid product-led sales assist motion, is Bessemer Venture Partners.
In this article, the team at BV Partners makes a strong case for purpose-built GTM tooling for the hybrid motion, with a mention of, you-guessed-it, Toplyne.io 😏
Blazing Hot Meme Zone ⚡️
We woke up and chose violence.😌
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Thanks again, and please tell a few friends if you feel like it.
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