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This week in PLG 🗞

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The latest from the PLG world - and why your déjà vu probably isn't misplaced

Gayatri Gaidhani
,
Aishwarya G
, and
Ruchin Kulkarni
Sep 29, 2022
9
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www.topofthelyne.co

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Take Toplyne for a spin!🎯


Into the Twitterverse 🐦🌌

  • Time = flat circle. ⃝

    Only the 1850s kids will remember the “Is photography art?” debate 🤠

    If they were around now, they’d be shaking their heads at history repeating itself in cunning disguise.

Twitter avatar for @kimmaicutler
Kim-Mai Cutler @kimmaicutler
I don’t think it’s even a debate. We had this argument about photography 150+ years ago. Paintings became more abstract, more and more complex tools flooded society with imagery and birthed new industries. (Come yell at me, art historians.) https://t.co/9dvROWImys
Twitter avatar for @Suhail
Suhail @Suhail
The main thing I've learned from the is "AI art, art?" debate is that there's a relatively medium-sized market for artisan, hand-crafted goods still. Probably shrinking though.
9:46 PM ∙ Sep 28, 2022
44Likes5Retweets

Over the last few weeks and months, we’ve seen AI-generated art level up consistently and significantly. It really does feel like we’re on the precipice of a seismic shift.

Like this for example. Sure, flying cars would have been great, but Runway comes pretty damn close:

Twitter avatar for @runwayml
Runway @runwayml
Make any idea real. Just write it. Text to video, coming soon to Runway. Sign up for early access: runwayml.com
12:50 PM ∙ Sep 9, 2022
16,168Likes3,048Retweets
  • Substack’s got your back ✅

    Substack knows how to take care of their users. 🥰 After knocking it out of the park with recommendations - which is now the largest driver of growth even for us - there are two more big moves being made soon:

    • They just acquired Yem, a startup that helps newsletters grow their userbase with personalized messaging

    • Substack “boosts” are timed interventions - discounts, offers, etc. - that prompt free-to-paid conversions on publications.

      Use-case sound familiar?😉

Twitter avatar for @SubstackInc
Substack @SubstackInc
On top of this existing network effect, we’ll be driving further growth through an ever-improving list of features.
3:04 PM ∙ Sep 29, 2022

🔎 The PLG hunt

Deploy code in hours, minutes ft. Zeet⚡

Zeet provides you with the best DevOps setup by supercharging your cloud provider. Focus on shipping products while Zeet takes care of your deployment needs.

Built by developers for developers!🤝

Twitter avatar for @Zeet_Co
Zeet @Zeet_Co
Today we're excited to announce that we've raised $4.3m in Seed funding led by @sequoia, with participation from angels @amasad @stopman & other eng leaders We're here to make cloud infrastructure easier for everyone, and we're just getting started
forbes.comDevOps Automation Platform Zeet Raises $4.3 MillionZeet, which bills itself as an “integrated DevOps and deployment platform for software developers” has raised $4.3 million in a seed round lead by Sequoia Capital.
2:04 PM ∙ Sep 6, 2022
430Likes41Retweets


Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment


Growth Stories 🚀

Heyo, Tray.io👋

Tray empowers non-technical folks to automate their workflows with its low code and user-friendly platform! The takers? Teams across IBM Cloud, Cisco, Vox Media, Lyft, Mixpanel, and Forbes, and a customer base increasing by 400% each year.✨

We connect all the dots that led to the rise and rise of this $600M rocketship!🚀

Top of the Lyne
Heyo, Tray.io!
Do you want more of these deep dives in your inbox? Go on, hit it 👇🏼 Think of something, and the ancient Greeks probably thought of it first. Democracy, geometry, airplanes, alarm clocks. Even cement! They even vaguely thought of the idea of automation first…
Read more
6 months ago · 7 likes · Aishwarya G, Ruchin Kulkarni, and Rahul Krishnan

Fundraising, Venture Capital, and Exits 🤑

  • Wasabi’s spicy $250M Series D 🥵

    Wasabi helps companies store data cheaper and faster with integrations for gateways, apps, and third-party platforms.

    Looking at you, Amazon S3! 👀

Twitter avatar for @TechCrunch
TechCrunch @TechCrunch
Cloud storage startup Wasabi raises $250M to reach unicorn status tcrn.ch/3LLhsom by @Kyle_L_Wiggers
tcrn.chCloud storage startup Wasabi raises $250M to reach unicorn statusWasabi, a cloud storage startup, has raised $250 million in a round of venture and debt funding that values the company at $1.1 billion.
1:00 PM ∙ Sep 27, 2022
15Likes5Retweets

  • GlossGenius nabs $25M Series B💸

    GlossGenius empowers small businesses in the beauty & wellness space to run their entire set of business operations with automation. Round led by Imaginary Ventures and Bessemer Venture Partners.🎉

    Twitter avatar for @TechCrunch
    TechCrunch @TechCrunch
    GlossGenius triples valuation, raises $25M to give beauty industry's tech stack a makeover tcrn.ch/3dLUtNr by @AnitaRamaswamy
    tcrn.chGlossGenius triples valuation, raises $25M to give beauty industry’s tech stack a makeoverNew York-based GlossGenius raised $25 million to build fintech products for independent beauty and wellness professionals
    1:30 PM ∙ Sep 27, 2022
    24Likes5Retweets
  • Penpot secures $8M Series A 💰

    Penpot is an open-source platform that enables collaboration between developers and designers to enrich design processes.

    Twitter avatar for @TechCrunch
    TechCrunch @TechCrunch
    Penpot inks $8M, as signups for its open source spin on Figma jump 5600% after Adobe's $20B acquisition tcrn.ch/3Syv5cM by @ingridlunden
    Image
    1:35 PM ∙ Sep 27, 2022
    153Likes57Retweets

Launches, events, and releases

  • Build lead lists in seconds ft. Derrick App🚀

    Struggle no more with countless tools and cumbersome .csv files.

    Derrick helps you collect, clean, and enrich leads directly in Google Sheets.

    Twitter avatar for @phfeed
    Product Hunt Feed @phfeed
    Derrick App — Build lead lists in seconds on LinkedIn, email and much more
    ift.ttDerrick App - Build Lead Lists in seconds, from LinkedIn to GoogleSheet | Product HuntCollect, Clean, and Enrich Leads directly in google sheet ! Bye bye cumbersomecsv, and multiple tools. Do all your Scraping, Enrich, Find Email and Cleaning in one place.
    9:04 AM ∙ Sep 28, 2022

Nerding out on PLG 🤓📚

“Product-led” is very much here to stay. Moving beyond Dev tools, the model is increasingly adopted by software across the board.

Making a strong argument for how the PLG motion needs to take on a hybrid product-led sales assist motion, is Bessemer Venture Partners.

In this article, the team at BV Partners makes a strong case for purpose-built GTM tooling for the hybrid motion, with a mention of, you-guessed-it, Toplyne.io 😏

Twitter avatar for @NextBigTeng
Janelle Teng @NextBigTeng
Traditional GTM tools woefully underserve growth-stage PLG companies. But today’s modern data infrastructure stack has unlocked new enablers for a hybrid PLS motion. In our latest @BessemerVP roadmap, @spdholakia @aschmitt111 & I discuss purpose-built solutions powering PLG🚀👇
Image
5:59 PM ∙ Sep 21, 2022
135Likes20Retweets

Blazing Hot Meme Zone ⚡️

We woke up and chose violence.😌


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