Discover more from Top of the Lyne
Universal basic computing, TAM is a social construct, Stripe drives into Detroit, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
While the world may not see eye to eye on UBI… Universal Basic Computing is something we strongly believe should be bipartisan 🌎
Replit, FTW! An IDE for every kid 🚀
It’s incredible how Postman keeps finding more developers in a world with such an acute shortage 😅 The company grew its user base 173% over the last year ahead of growth monsters like Figma, Miro, and Airtable.
Maybe their mission has something to do with it? 🤔
"Our vision is for Postman to help create net new developers in the world" - Abhinav Asthana, Founder & CEO, Postman
Here’s how Postman does it 🔗👇🏻
Hubspot enters the B2B payments market… proving yet again that TAM is a (social) construct 😅
Stripe drives into Detroit 🚗
Change is gradual until it is sudden. Ford is one of the latest large, established businesses to move over to Stripe. A segment that is now the fastest-growing for the payments provider! 🤯
Growth Hunt 🚀🌕
If it’s Day 0… Don’t serve everyone 🙅🏻♂️
Just look at Substack. The company acquired 25K paying users within 1 year by focussing on a tiny hyper-focused sliver of the writer community:
Creators who had existing free newsletters (with many subscribers)
Writers with an audience who were recently laid off by major publications
0 to 1M users in 6 months… The mint framework 😳
A 7 Step quant-based growth marketing strategy that got Mint from 0 to 1M users in 6 months (against a target of 100K)
Set your goal
Chose a timeframe
Set up your spreadsheet
Research your sources
Set your targets
Create a timeline
Track your progress
🔎 The PLG hunt
The world’s largest ecosystem for building no-code applications…👩🏻💻
Communicating tone is hard, as anyone who has ever texted their grandparents will tell you. Meet Mote! Mote integrates into most everyday apps - Slides, Docs, Forms, Gmail, and more to add voice notes in places that could do with further explanation. With voice-to-text, translation, and engagement tracking features, Mote's Chrome extension is a must-have for educators, learners, and really, busy people everywhere.
Having raised $2M in Seed funding in March 2021 from Sequoia, Craft, and Oxford Angel Fund, there are ~1M users already on the Mote boat.What an honor it was to be named to the for 2021, as selected by ! We know that we couldn't have done it without our global community of awesome educators. Thank you! 🗣️💜🙏
We're excited for where Mote can take the future of async communication 🤩
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Meet ClickUp - the slayer of productivity giants and the one app to replace them all. 👑
ClickUp bootstrapped its way from $0-$20M ARR pre-funding and then in 2021, grew +3x in revenue, +4x in user count & almost +7x in headcount. Survivor of FOUR near-death experiences, Zeb Evans built a PLG flywheel at ClickUp that’s operational even today. Read more 👇
ClickUp to all of us at Toplyne HQ this week:
Fundraising, Venture Capital and Exits 🤑
With an NPS of 77% and a DAU/WAU ~ 60% and now 33M in the 💰,
Scratchpad is 🚀🌕
A week after we wrote about them, Scratchpad raised their series B… just saying 🤷♂️Big news: We’re delighted to announce we’ve raised a $33M Series B to support our mission of making salespeople happy 🥳 This round is led by 's w/ continued participation from - & all thanks to our incredible users. We’re just getting started.
A masterclass in user delight, here’s the growth story in full:
“Money ball, but for Sales teams” - AtriumHQ raised their Series A round this week!
Launches, events, and releases
Substack’s been bridging language barriers this week 🤝
Intercom teased us with a virtual launch announcement to unveil what they’ve got cooking 👩🍳
Nerding out on PLG 🤓📚
There’s a sweet spot between being purely product-led and being Sales assisted where the balance is jussssst perfect. Here’s Yaagneshwaran Ganesh on how to find the PLG-spot:
Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.
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