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Waitlists have a shelf life, why doesn't Java collect itself? Water, water everywhere, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
Water, water everywhere and not a drop to drink 💧
There are only two kinds of SaaS companies
Those who are product-led ⭐️
Those who want to be 🤩
And the demand from the latter for PLG talent who works at the former is at an all-time high!
Just ask friends at Figma, Calendly, Loom, Gitlab, and Asana how many offers they have from other PLG companies?… I rest my case 😉
Checks out ✅
Waitlists have a shelf life 🥩
A tremendous conversation about SaaS waitlists and how conversion rates vary across companies and across lead shelf life. Some insightful replies below:
With @linear we probably saw 30-50% in the first months and then 10% 12mo later. We also invited the most interested users first (based what they said in the waitlist survey)
ca. 2015 Dropbox Paper, <5% — we waited 3-6 months to pull folks off the list so activation was low
I don’t remember the exact numbers at Everlane but generally longer waits ==> lower conversion Something that helped was an extremely aggressive onboarding movie on clickthrough.
Hiring is tough 😞
We hate plugging ourselves, but this one hits close to home. A thread we wrote on what’s worked and what hasn’t for us at Toplyne when it comes to hiring in this craaaazzzyyy market 🤪
We’d love your thoughts and suggestions on how we (and other young companies) could do better in hiring and attracting the best talent out there!
🔎 The PLG hunt
Interpret customer feedback with Enterpret 💬
Enterpret layers analytics into customer feedback so product teams can quantify and glean insights directly from raw text, while cutting dependencies on other teams.
Enterpret’s customer analytics platform helps product teams prioritize even as they scale.
They just announced their seed round of $4.3 Million led by Kleiner Perkins with participation from Sequoia Capital India and Unusual Ventures. 🤩
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Meet the “Analytics Engineer” 👷♀️
Data professionals compare analytics engineers to librarians - people who curate an organization’s data and act as a steward of all organizational knowledge, rather than a researcher who answers a specific question. Discover the growth story of the pioneers of "analytics engineering" who raised $222M this week at a $4.2B+ valuation.
Fundraising, Venture Capital and Exits 🤑
The next layer in the modern data stack 📚
dbt Labs raised $222M in Series D funding this week at a $4.2B valuation. Existing investor Altimeter led the new round, with participation from Databricks, GV, Salesforce Ventures, and Snowflake.
Snowflake acquires Streamlit for $800M 🤝
Streamlit is a startup that developed a popular open source project for building data-based apps.
Launches, events, and releases
Mark your calendars. National No Code Day is on March 11.
Zapier is launching the first edition of No-Code day and Contest to celebrate the people and the technology that power the no-code movement.
Nerding out on PLG 🤓📚
Case studies in how to do SEO: Lessons from Canva, Adobe, Zapier, Glassdoor, Walmart, and more 👇
Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!
Thanks again, and please tell a few friends if you feel like it.
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