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Superhuman's secret to success, the OnlyFans of podcasting, Notion's latest acquisition, and more...
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This week in PLG 🗞

Superhuman's secret to success, the OnlyFans of podcasting, Notion's latest acquisition, and more...

Ruchin Kulkarni
,
Arjun Rakesh
, and
Aizuddin
Sep 9, 2021
1
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Superhuman's secret to success, the OnlyFans of podcasting, Notion's latest acquisition, and more...
www.topofthelyne.co

Waiting eagerly for the weekly Top of the Lyne newsletter be like 😉 … Btw, meet our latest recruit - Shelby 🐶 He’s super excited to meet you all! Leave a comment for Shelby down there 👇🏻

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Now that we have you hooked 😉 Hey, Ruchin here! 👋🏻 Welcome to the Top of the Lyne newsletter! Just over two years ago, I was a 23-year-old blue-eyed tech enthusiast joining Sequoia Capital's growth investment team - woefully uninformed of the world I'd stepped into. SaaS, PLG, PQLs … all alien to me 👽 It's been a while since then, and I'm now a co-founder of a SaaS company - Toplyne! 🤷🏻‍♂️This newsletter is a humble effort to help those in my position just a few years ago. Those eager to learn, read, absorb and grow but facing the hurdle of initial discovery!

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Today, we discuss Superhuman’s secret to success, how the best PLG companies surround themselves with a media moat, and exciting news as David Sacks launches his newest product - the OnlyFans of Podcasting 👙😉 … Let’s jump right in 👇🏻


Into the Twitterverse 🐦🌌

  1. Superhuman’s obsession with customer experience 🥰: From my time in venture, most SaaS churn finds its roots in botched onboardings!

    And Superhuman has taken this to heart! ~40% of the company’s employees are customer success reps who are onboarding specialists! 🦸🏻‍♀️

    Twitter avatar for @PaulYacoubianPaul Yacoubian @PaulYacoubian
    After reading @DavidSacks post on enterprise saas org charts, I dove into org design for product led growth saas. Here's one I put together for @Superhuman, one of my favorite apps on the planet. No wonder their onboarding experience is soooo good!
    Image

    July 29th 2021

    32 Retweets301 Likes
  2. What do great sales teams look like? 🧐

    • They are well, but fairly, paid 💰

    • They need examples of success to emulate 💪🏻 you need 2 or 3 star performers to prove to the rest that it can be done

    • They have great support! 🤝 Sales ops, marketing, you name it!

    • They are self-replicating - talent attracts more talent. The best get the flywheel firing on all cylinders 🚀

    • Lastly, they have great leadership! 🙌🏻 Sales reps choose their next gig based on the VP of sales

      Twitter avatar for @jasonlkJason ✨BeKind✨ Lemkin ⚫️ @jasonlk
      A great sales team can: - Beat a competitor with a similar or even better product - Sell ahead of your roadmap - Get enterprise customers more comfortable A great sales team cannot: - Create product-market fit Not really

      September 4th 2021

      43 Retweets308 Likes
  3. The days of performance marketing-led businesses are drawing to an end! Product-led growth (PLG) is here to stay and the best in breed businesses surround themselves with a media moat!

    Own top of mind. Be the thought leader. Customers buy from those who they believe are subject matter experts 🎓

    Twitter avatar for @searchbratKieran Flanagan 🤘 @searchbrat
    Some of the most successful software companies like DraftKings, HubSpot, Coinbase have/or are making sizable investments in media. Building a media moat will be hard to disrupt. Here’s why. 🧵

    September 8th 2021

    1 Retweet11 Likes

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Nerding out on PLG 🤓📚

Is PLG binary or is it spectrum!? 🌈 We’re strong believers in the latter. Every business, product and company can be product-led in its own way! 😎

Here’s the textbook to finding the Go-To-Market fit and gaining your Product-led Growth, brought to you by Blackbird.

9 levers of PLG by Blackbird


Growth Stories 🚀

Skyrocketing from idea to $7.8 billion in 2 years might sound crazy to A LOT of founders? But not to Hopin! Find out how genuine value creation, smart fundraising, a remote workforce, and the right GTM infrastructure made Hopin the fastest growing SaaS company in the world! 🔥

Twitter avatar for @HopinHopin @Hopin
The Hopin team has always been remote-first and we are currently distributed across 42 countries. If you love moving fast, working smart, and solving big challenges in the world of events, let’s chat. Full list of open roles across our fully remote team:
hopin.com/careers
Image
Image

March 10th 2021

13 Retweets63 Likes

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Fundraising, Venture Capital and Exits 🤑

  1. Automate.io has been acquired by Notion! While the deal's amount isn't disclosed, Notion claims it will bring in Automate's 40-person staff, bringing its total to 150. It also marks the foundation of Notion’s first overseas *engineering* office! Hyderabad, India 📍

    Twitter avatar for @akothariAkshay Kothari @akothari
    Who said LinkedIn InMails don't work? 😅
    Image
    Image

    September 8th 2021

    345 Retweets5,653 Likes
  2. Loom’s Shahed Khan joins Hyper as co-founder and General Partner!!. Here’s to another friendly PLG face in the halls of venture 🥂

    Twitter avatar for @_shahedkShahed Khan @_shahedk
    Exciting news today... I'm joining @hyper_ as co-founder & GP!
    Welcome Shahed Khan • HyperLoom’s Shahed Khan joins Hyper as co-founder and General Partner # By Dustin Curtis and Josh Buckley As we prepare to enter Hyper’s Fall season, which starts on September 10th, we’re super excited to share some news: Shahed Khan has joined us as a... | Hyper | Early-stage venture firm.blog.hyper.com

    August 26th 2021

    38 Retweets873 Likes
  3. Virtual meeting platform Vowel announced its latest Series A funding round - $13.5 million - with the aim to get rid of meeting drowsiness. The round was led by Lobby Capital with participation by existing investors Box Group, Amity Ventures, and a group of angel investors.

    Launches, events, and releases 🆕

  1. The OnlyFans of Podcasting launched last week! 👙😉

    Twitter avatar for @getcallinCallin @getcallin
    It’s official – Callin is live on the @AppStore! 📱🛒 Callin is the first social podcasting platform where you can create, discover, and enjoy live and recorded audio content in one place. All iOS users can download the app today 👇
    apps.apple.com/us/app/callin-… #CallinLaunch‎Callin - Social PodcastingCallin is the first “Social Podcasting” platform where users can create, discover, and enjoy live and recorded audio content in one place. All you need is a phone and something interesting to say. Callin empowers creators and listeners to do more with audio – no studio, no equipment, no complicated …apps.apple.com

    September 2nd 2021

    34 Retweets125 Likes
  2. Founded by former Google Executive Bob Summers, Goodcall announced its launch on Wednesday with $4 million in seed funding participated by marquee angels including Pipe’s Harry Hurst and Zillow’s Spencer Rascoff.

  3. Circle, a modern community platform for creators just made 4 big announcements on Wednesday as they shipping the latest features including paywall and members directory as they serve thousands of paying communities with millions of members.

    Twitter avatar for @sidyadavSid Yadav @sidyadav
    Four big @circleapp announcements today! 🔥🔥🔥🔥 1. Paywalls 2. Live streams 3. Events 4. Member directory Thread...
    medium.com/@sidyadav/intr…Introducing live streams, events, paywalls + more on Circle! 🎉🎉🎉We launched Circle about a year ago. In just twelve months, we’ve shipped a native iOS app, community home feed, a new text editor, group chat, and hundreds of smaller product improvements. From day…medium.com

    September 8th 2021

    12 Retweets46 Likes

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