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This week in PLG ๐Ÿ—ž

What's up with Zapier?

Fresh off the PLG Press๐Ÿ—ž: Zapier's fresh coat, SEO MasterClass, funding ๐Ÿ’ธ & a framework for the trial vs. freemium conundrum

Rahul Krishnan
,
Arjun Rakesh
,
Ruchin Kulkarni
, and
Aishwarya G
Jul 7, 2022
9
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What's up with Zapier?

www.topofthelyne.co
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๐Ÿ‘‹ Hey,ย Ruchinย here!ย Welcome to this weekโ€™s editionย of the โœจTop of the Lyneโœจ newsletter. Each week we publish the hottest news from the beautiful world ofย product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly loveย โค๏ธ

Subscribe to get this newsletter every week๐Ÿ‘‡

Get started with Toplyne - it's free โ†’


Into the Twitterverseย ๐Ÿฆ๐ŸŒŒ

A hot new Zapier rebrand just dropped ๐Ÿ‘‡

Zapierโ€™s new logo is a *wait for it* _

Itโ€™s a โ€œ_โ€ to remind you of all the marketing efforts you can scale, the sales workflows you can put on autopilot, or even the convictions you can reverse (true story)

The new logo is a reminder of whatโ€™s possible with Zapier. The rebrand also comes with a new font, motion graphics, and the whole shebang. We dig it.

Twitter avatar for @zapier
Zapier @zapier
For the first time in Zapierโ€™s 10 year history, weโ€™ve rebranded! Directly inspired by our customers, our new look highlights the endless possibilities of automation. Learn more here: ow.ly/YVEA50JP5M8
1:30 PM โˆ™ Jul 6, 2022
155Likes29Retweets

MasterClassโ€™s SEO MasterClass ๐Ÿ•ต๐Ÿป

With 10,000 articles marrying the โ€œwhyโ€ of each search intent with the โ€œhowโ€ & linking each of them to - you guessed it - a relevant MasterClass course ๐Ÿš€

If thereโ€™s only one Twitter thread you read today, let it be this one ๐Ÿ‘‡๐Ÿผ

Twitter avatar for @alexgarcia_atx
Alex Garcia ๐Ÿ” @alexgarcia_atx
MasterClass used SEO to build a $2.7B education empire. Here's how:
3:00 PM โˆ™ Jul 2, 2022
3,230Likes497Retweets

๐Ÿ”Ž The PLG hunt

Changing Accents, Breaking Barriers ๐ŸŒŠ

Change the world. Not yourself: is the self-empowering message on the sanas.ai website.


The worldโ€™s first-ever real-time accent translation helps improve foreign language fluency and addresses communication challenges between global teams and customers. Sound British, Parisian, German or Indian. The choice is yours.

HEAR the magic yourself. ๐Ÿ™Œ๐Ÿผ

Twitter avatar for @GVteam
GV @GVteam
Welcome to the portfolio, Sanas! Sanasโ€™ AI voice technology helps people communicate with real-time accent translation โ€”
tcrn.chThat agent who sounds like theyโ€™re from Paris, Texas? Try Paris, France โ€“ TechCrunchSanas develops AI voice technology that filters accented voices and turns those accents into other ones to help people better understand each other.
2:47 PM โˆ™ Jun 23, 2022
8Likes1Retweet

Which hot and upcoming PLG company are you most excited about? ๐Ÿ‘‡๐Ÿป

Leave a comment


Growth Stories ๐Ÿš€

All your online personalities, loaded in one link! ๐Ÿ’…

Powered by a โ€œfix-it-yourselfโ€ attitude and PRO users like Selena Gomez & Alicia Keys, this billion-dollar โ€œlink-in-bioโ€ real estate is about to expand its creator economy footprint.

๐Ÿ”—๐ŸŒณ Linktree, the story of an unintentional unicorn ๐Ÿฆ„

Top of the Lyne
You like personality? I got 8 of โ€˜em.
The children are seizing the means of production. Childhood stories, once constructed, recorded, and carefully curated by the adults now circumvent the gatekeepers and are circulated at large by children themselves. The chronicling of our lives and the expression of social identity today through photos, videos, reels, blogs, newsletters, and memes start โ€ฆ
Read more
a year ago ยท 13 likes ยท Aishwarya G, Rahul Krishnan, Arjun Rakesh, and Ruchin Kulkarni



Fundraising, Venture Capital, and Exits
ย ๐Ÿค‘

  • Logiwa finds new wings ๐Ÿ’ธ

    First-of-its-kind product-led warehouse management & logistics solution for everything eCommerce, Logiwa gets fresh funds ๐Ÿ’งย Series B by NewRoad Capital Partners.

    Twitter avatar for @LogiwaWms
    Logiwa @LogiwaWms
    Logiwa is thrilled to announce the closing of $16.4M in Series B funding led by NewRoad Capital Partners. The company will use these funds to accelerate its product-led growth around the world. Read the full PR here: bit.ly/3bUakZ7 #WMS #DTC #investment #milestone
    Logiwa Series B Funding
    4:15 PM โˆ™ Jul 6, 2022
    4Likes1Retweet

  • Investors tune into the Trumpet ๐ŸŽบ

    Reimagining the entire B2B sales cycle; Trumpet helps sales folks at Google and Deel to create personalised and data-driven microsites, or โ€˜Podsโ€™, in minutes, using APIs, no-code tools, and templates.

    Weโ€™re definitely rooting for this one ๐Ÿ‘€

    Twitter avatar for @TheSaaSNews
    B2B SaaS News @TheSaaSNews
    Trumpet @sendtrumpet Raises ยฃ1.6 million in pre-Seed Round #SaaS #B2B #salesplatform #preSeedround to increase its headcount and prepare for international growth #funding
    thesaasnews.comTrumpet Raises ยฃ1.6 million in pre-Seed Round | The SaaS NewsTrumpet Raises ยฃ1.6 million in pre-Seed Round
    5:40 AM โˆ™ Jul 1, 2022
    2Likes2Retweets

Launches, events, and releases

  • Fast track your SQL learning using Notion ๐Ÿš€

    Real-time progress tracking, gamification with โ€œSQL cardsโ€ and over 20+ SQL topics; Notionโ€™s Mustafa Ergisi makes it easier for beginners, students as well as seasoned developers to brush up their skills.

    Oh, theyโ€™re also #5 โ€œProduct of the Dayโ€ on Product Hunt. ๐Ÿ†

    Twitter avatar for @mustafaergisi
    Mustafa Ergisi @mustafaergisi
    14 hours @ProductHunt launch recap for "Notion SQL Learning" ๐Ÿ˜ป 153 #ProductHunt upvotes ๐Ÿ…#5 Product of the Day ๐Ÿ’ฐ 25 sold on #Gumroad I really appreciate your support and feedback. Upvote by clicking here: producthunt.com/posts/notion-sโ€ฆ #Notion #SQL #buildinpublic
    Image
    Image
    9:00 PM โˆ™ Jul 6, 2022
    8Likes1Retweet


Nerding out on PLG ๐Ÿค“

This week - weโ€™re revisiting an old classic. For any founder, Growth PM facing the age-old free vs. trial, conundrum - give Lenny Rachitskyโ€™s article a read.

Thank us later.


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