What's up with Zapier?

Fresh off the PLG Press🗞: Zapier's fresh coat, SEO MasterClass, funding 💸 & a framework for the trial vs. freemium conundrum

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Jul 7, 2022

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

A hot new Zapier rebrand just dropped 👇

Zapier’s new logo is a *wait for it* _

It’s a “_” to remind you of all the marketing efforts you can scale, the sales workflows you can put on autopilot, or even the convictions you can reverse (true story)

The new logo is a reminder of what’s possible with Zapier. The rebrand also comes with a new font, motion graphics, and the whole shebang. We dig it.

Zapier @zapier

For the first time in Zapier’s 10 year history, we’ve rebranded! Directly inspired by our customers, our new look highlights the endless possibilities of automation. Learn more here: ow.ly/YVEA50JP5M8

MasterClass’s SEO MasterClass 🕵🏻

With 10,000 articles marrying the “why” of each search intent with the “how” & linking each of them to - you guessed it - a relevant MasterClass course 🚀

If there’s only one Twitter thread you read today, let it be this one 👇🏼

Alex Garcia 🔍 @alexgarcia_atx

MasterClass used SEO to build a $2.7B education empire. Here's how:

🔎 The PLG hunt

~~Changing Accents~~, Breaking Barriers 🌊

Change the world. Not yourself: is the self-empowering message on the sanas.ai website.

The world’s first-ever real-time accent translation helps improve foreign language fluency and addresses communication challenges between global teams and customers. Sound British, Parisian, German or Indian. The choice is yours.

HEAR the magic yourself. 🙌🏼

GV @GVteam

Welcome to the portfolio, Sanas! Sanas’ AI voice technology helps people communicate with real-time accent translation —

tcrn.chThat agent who sounds like they’re from Paris, Texas? Try Paris, France – TechCrunchSanas develops AI voice technology that filters accented voices and turns those accents into other ones to help people better understand each other.

Which hot and upcoming PLG company are you most excited about? 👇🏻

Growth Stories 🚀

All your online personalities, loaded in one link! 💅

Powered by a “fix-it-yourself” attitude and PRO users like Selena Gomez & Alicia Keys, this billion-dollar “link-in-bio” real estate is about to expand its creator economy footprint.

🔗🌳 Linktree, the story of an unintentional unicorn 🦄

Top of the Lyne

You like personality? I got 8 of ‘em.

The children are seizing the means of production. Childhood stories, once constructed, recorded, and carefully curated by the adults now circumvent the gatekeepers and are circulated at large by children themselves. The chronicling of our lives and the expression of social identity today through photos, videos, reels, blogs, newsletters, and memes start …

9 months ago · 13 likes · Aishwarya G, Rahul Krishnan, Arjun Rakesh, and Ruchin Kulkarni

Fundraising, Venture Capital, and Exits 🤑

Logiwa finds new wings 💸
First-of-its-kind product-led warehouse management & logistics solution for everything eCommerce, Logiwa gets fresh funds 💧 Series B by NewRoad Capital Partners.
Logiwa @LogiwaWms
Logiwa is thrilled to announce the closing of $16.4M in Series B funding led by NewRoad Capital Partners. The company will use these funds to accelerate its product-led growth around the world. Read the full PR here: bit.ly/3bUakZ7 #WMS #DTC #investment #milestone
4:15 PM ∙ Jul 6, 2022
4Likes1Retweet
Investors tune into the Trumpet 🎺
Reimagining the entire B2B sales cycle; Trumpet helps sales folks at Google and Deel to create personalised and data-driven microsites, or ‘Pods’, in minutes, using APIs, no-code tools, and templates.

We’re definitely rooting for this one 👀
B2B SaaS News @TheSaaSNews
Trumpet @sendtrumpet Raises £1.6 million in pre-Seed Round #SaaS #B2B #salesplatform #preSeedround to increase its headcount and prepare for international growth #funding
thesaasnews.comTrumpet Raises £1.6 million in pre-Seed Round | The SaaS NewsTrumpet Raises £1.6 million in pre-Seed Round
5:40 AM ∙ Jul 1, 2022
2Likes2Retweets

Launches, events, and releases

Fast track your SQL learning using Notion 🚀

Real-time progress tracking, gamification with “SQL cards” and over 20+ SQL topics; Notion’s Mustafa Ergisi makes it easier for beginners, students as well as seasoned developers to brush up their skills.

Oh, they’re also #5 “Product of the Day” on Product Hunt. 🐆
Mustafa Ergisi @mustafaergisi
14 hours @ProductHunt launch recap for "Notion SQL Learning" 😻 153 #ProductHunt upvotes 🏅#5 Product of the Day 💰 25 sold on #Gumroad I really appreciate your support and feedback. Upvote by clicking here: producthunt.com/posts/notion-s… #Notion #SQL #buildinpublic
9:00 PM ∙ Jul 6, 2022
8Likes1Retweet

Nerding out on PLG 🤓

This week - we’re revisiting an old classic. For any founder, Growth PM facing the age-old free vs. trial, conundrum - give Lenny Rachitsky’s article a read.

Thank us later.