What's up with Zapier?
Fresh off the PLG Press🗞: Zapier's fresh coat, SEO MasterClass, funding 💸 & a framework for the trial vs. freemium conundrum
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
A hot new Zapier rebrand just dropped 👇
Zapier’s new logo is a *wait for it* _
It’s a “_” to remind you of all the marketing efforts you can scale, the sales workflows you can put on autopilot, or even the convictions you can reverse (true story)
The new logo is a reminder of what’s possible with Zapier. The rebrand also comes with a new font, motion graphics, and the whole shebang. We dig it.
MasterClass’s SEO MasterClass 🕵🏻
With 10,000 articles marrying the “why” of each search intent with the “how” & linking each of them to - you guessed it - a relevant MasterClass course 🚀
If there’s only one Twitter thread you read today, let it be this one 👇🏼
🔎 The PLG hunt
Changing Accents, Breaking Barriers 🌊
Change the world. Not yourself: is the self-empowering message on the sanas.ai website.
The world’s first-ever real-time accent translation helps improve foreign language fluency and addresses communication challenges between global teams and customers. Sound British, Parisian, German or Indian. The choice is yours.
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
All your online personalities, loaded in one link! 💅
Powered by a “fix-it-yourself” attitude and PRO users like Selena Gomez & Alicia Keys, this billion-dollar “link-in-bio” real estate is about to expand its creator economy footprint.
🔗🌳 Linktree, the story of an unintentional unicorn 🦄
Fundraising, Venture Capital, and Exits 🤑
Logiwa finds new wings 💸
First-of-its-kind product-led warehouse management & logistics solution for everything eCommerce, Logiwa gets fresh funds 💧 Series B by NewRoad Capital Partners.
Investors tune into the Trumpet 🎺
Reimagining the entire B2B sales cycle; Trumpet helps sales folks at Google and Deel to create personalised and data-driven microsites, or ‘Pods’, in minutes, using APIs, no-code tools, and templates.
We’re definitely rooting for this one 👀
Launches, events, and releases
Fast track your SQL learning using Notion 🚀
Real-time progress tracking, gamification with “SQL cards” and over 20+ SQL topics; Notion’s Mustafa Ergisi makes it easier for beginners, students as well as seasoned developers to brush up their skills.
Oh, they’re also #5 “Product of the Day” on Product Hunt. 🐆14 hours @ProductHunt launch recap for "Notion SQL Learning" 😻 153 #ProductHunt upvotes 🏅#5 Product of the Day 💰 25 sold on #Gumroad I really appreciate your support and feedback. Upvote by clicking here: producthunt.com/posts/notion-s… #Notion #SQL #buildinpublic
Nerding out on PLG 🤓
This week - we’re revisiting an old classic. For any founder, Growth PM facing the age-old free vs. trial, conundrum - give Lenny Rachitsky’s article a read.
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