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Wizzing to 💯 million
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This week in PLG 🗞

Wizzing to 💯 million

Forbes Cloud 100 🎖, reducing friction, secret behind Replit's success 👀, and Mutiny against traditional marketing ⚔

Ruchin Kulkarni
,
Rahul Krishnan
, and
Gayatri Gaidhani
Aug 11, 2022
8
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Wizzing to 💯 million
www.topofthelyne.co

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Try Toplyne for free →


Into the Twitterverse 🐦🌌

  • Over 50% of the Forbes Cloud 100 is PLGGGG 🥳

Twitter avatar for @Forbes
Forbes @Forbes
The seventh annual Forbes #Cloud100 list of the world’s top private cloud companies, produced in partnership with Bessemer Venture Partners and Salesforce Ventures, recognizes standouts in tech’s hottest category.
trib.alThe Cloud 100 2022Forbes’ definitive ranking of the best, brightest and most valuable private companies in the cloud.
12:14 PM ∙ Aug 9, 2022
76Likes19Retweets

  • Whizzing to 💯 million

    Twitter avatar for @kwharrison13
    Kyle Harrison @kwharrison13
    Don’t sleep on cloud security. Wiz reaches $100M ARR in just 18 months. And things are just getting started.
    Image
    1:59 PM ∙ Aug 10, 2022
    407Likes21Retweets
  • *Growth 😬

    Terms and Conditions apply

    Twitter avatar for @ElenaVerna
    elena verna @ElenaVerna
    Recruiting for growth be like: ‘We are looking for someone to accelerate our growth [but the rest of the company will not help]’
    6:18 PM ∙ Aug 6, 2022
    107Likes8Retweets
  • #BlurredLines 🙈

    Software is consumerizing… give it a decade and you wouldn't be able to feel the difference between Airbnb and your CRM. #boldClaims

    Twitter avatar for @ElenaVerna
    elena verna @ElenaVerna
    I believe that in the next decade, the artificially created b2b and b2c division will disappear. Ent buyers will step down from the decision-maker throne into the enablement role. We will converge to build valuable products for people using them, with personal and biz use cases.
    5:45 PM ∙ Jul 15, 2022
    25Likes2Retweets
  • Your friendly neighborhood product Champion ❤️

    Gotta love John 😅
    Twitter avatar for @johncutlefish
    John Cutler @johncutlefish
    Testing whether they will read the qual feedback :)
    Image
    3:03 AM ∙ Aug 6, 2022
    376Likes13Retweets
  • The secret to Replit’s success…

    Twitter avatar for @paulg
    Paul Graham @paulg
    Replit just did something in a couple weeks that I would have expected to take most of a year. When I asked how they did it, Amjad sent me their commit graph.
    Image
    4:37 AM ∙ Aug 7, 2022
    1,712Likes81Retweets
  • Reduce ALL FRICCCTIONNN 👀

Twitter avatar for @levie
Aaron Levie @levie
Every *single* thing in your product that creates friction limits adoption. Even the difference between requiring a user to click a button vs. see information on mouse over can be an order of magnitude more discoverability of a feature.
5:29 PM ∙ Jul 31, 2022
1,051Likes130Retweets

🔎 The PLG hunt

  • Sales teams🤝 Efficiency ft. Jiminny

    Jiminny helps sales teams perform better by providing the conversation intelligence to record, transcribe and analyze customer conversations.

    Twitter avatar for @JiminnyInc
    Jiminny @JiminnyInc
    Today we announce our $16.5M Series A round with @KennetPartners! 🍾🥳 We're unbelievably proud of the recognition this investment gives the product we’ve built, and keep building, for Sales and CS teams around the world. 🌎 Read the press release: bit.ly/3SE45t8
    Image
    8:15 AM ∙ Aug 11, 2022
    4Likes2Retweets

    Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment


Growth Stories 🚀

This is a Mutiny against traditional marketing and growth engineering! ⚔️

Helping marketers create personalized experiences & marry marketing activities with revenue, this mutiny will certainly dethrone traditional marketing.

Teams across ClickUp, Notion, Segment, Snowflake, and Dropbox are all endorsing this rebellion that is slowly turning into a revolution! 💥

Top of the Lyne
A Mutiny against traditional marketing ⚔️
Haven’t subscribed yet? Are you kidding? Go on, hit it 👇🏼 If you find yourself in central London today, looking for a bowler hat, you can buy one from the shop that invented the damn thing. Lock and Co. hatters on St. James’s street is the world’s oldest hat shop by a mile and a half - they’ve been around since 1676…
Read more
6 months ago · 8 likes · Rahul Krishnan, Ruchin Kulkarni, and Aishwarya G

Fundraising, Venture Capital and Exits 🤑

  • Expe(dock)s $13.5M Series A 🎉

    Expedock is helping supply chain management become efficient by automating documentation processes.

    Twitter avatar for @TechCrunch
    TechCrunch @TechCrunch
    Expedock cinches Series A to grow its freight paperwork management platform tcrn.ch/3QgVawb by @Kyle_L_Wiggers
    tcrn.chExpedock cinches Series A to grow its freight paperwork management platform – TechCrunchExpedock, a company creating tools to automate the management and storage of freight and logistics paperwork, has raised $13.5 million in a venture funding round.
    12:00 PM ∙ Aug 10, 2022
    6Likes4Retweets
  • Convertedin raises $3M seed 💸

    Convertedin helps e-commerce brands use their data in the best way to create personalized multi-channel marketing. Round led by Merak Capital.💰

    Twitter avatar for @TechCrunch
    TechCrunch @TechCrunch
    Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America tcrn.ch/3Qez8dA by @ulonnaya
    tcrn.chEgyptian martech startup Convertedin gets $3M for its platform – TechCrunchEgyptian startup Convertedin operates a marketing operating system for e-commerce brands; it raised $3 million in a seed round led by Merak Capital.
    5:00 AM ∙ Aug 10, 2022
    30Likes10Retweets

Launches, events, and releases

  • Turbocharge your webhooks creation ft. Svix 🧑🏻‍💻

    Build webhooks in minutes while Svix takes care of the deliverability, retries, monitoring, and security.

    A gamechanger in the world of interconnected apps!🎳

    Twitter avatar for @SvixHQ
    Svix @SvixHQ
    We are thrilled to FINALLY launch Svix, the enterprise ready webhooks service, on Product Hunt! 🎉🎉🎉 We would love you to join the discussion and show your support! producthunt.com/posts/svix
    producthunt.comSvix - The enterprise ready webhook sending service | Product HuntWebhooks are a pain. Developers need to worry about deliverability, retries, monitoring and security. Svix lets you build a state-of-the-art webhooks solution in minutes so you can focus on your business.
    11:51 AM ∙ Aug 10, 2022
    5Likes1Retweet
  • Remove uncertainty from webinars with Zuddl Studio 💫

    Built for high stake environments of live events, features like Showflow help you with your video production process.

    One click studio quality content. 🤯

    Twitter avatar for @WeareZuddl
    Zuddl @WeareZuddl
    The creators of Zuddl Studio are pumped up to launch it on @ProductHunt tomorrow. We can’t wait for you to check out what we’ve been working on and get your valuable feedback: hubs.li/Q01jL1750 Here’s a sneak peek at the last-minute Product Hunt prep-up conversations!
    6:22 PM ∙ Aug 10, 2022
    4Likes2Retweets

Nerding out on PLG 🤓📚

Incredible product experiences brought to you by PLG

Noah Weiss, Slack’s SVP Product deep dives with Dannie Herzberg into scalable self-service product experiments, balancing distribution and value capture, and Slack’s north star metric.

Twitter avatar for @DannieHerz
Dannie Herzberg @DannieHerz
Efficient growth relies on building incredible product experiences. 🎙️I spoke with @SlackHQ SVP of Product @noah_weiss about his approach to building & growing one of the leading bottoms-up SaaS products on the market. Listen here 👉 soundcloud.com/user-415883127…
soundcloud.comNoah Desai Weiss: Inside Slack’s Product Led Growth EngineIt was a delight to have the opportunity to chat with Noah Weiss about how Slack built their product led growth engine. Noah is Slack’s SVP of product, which means he leads all of the company’s self-s
8:33 PM ∙ Jul 28, 2022
32Likes4Retweets

Blazing Hot Meme Zone ⚡️


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