Zapier proves PLG prints $s faster than the Fed, fundraising like a Superhuman, the Google of Code, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
How Zapier prints money faster than the Fed 🤑
Didn’t think anyone could be faster? Here’s a superb thread on how Zapier converts the coldesttt 🥶 of web traffic into the hottesttt 🔥 of ARR ($140M and counting) 🚀
Building a PLG business but struggling with setting up sales? 🙋🏻♀️
Look no further than Ryan Breslow and his insightful thread on how he set up sales at Bolt.com! ⚡️
Close the first deals yourself, end-to-end 🎬
It’s impossible to know how to construct a sales team without first knowing how to conduct a sale.
Document the learnings 📜
At Bolt, the team wrote a 50+ page sales playbook which included - Email scripts, cold call scripts, FAQs and rebuttals, negotiating tactics, Closing tactics…. With this handy, new salespeople ramp 3X-5X faster!
When ready, always hire in pairs 👥
Why? If you hire just one salesperson and they can’t sell… you don’t know if the problem is the person or the product! Hire two, and you have a point of comparison.
for more…, we highly recommend checking out the thread below 👇🏻
Fundraising like a Superhuman 🦸🏻♀️
Fundraising is tricky 🤷🏻♂️ I worked in VC for just over 2 years and got a front row seat to some of the most interesting rounds. What surprised me most was how heavily the best opportunities skewed towards a handful of companies / founders.
What made these founders stand out? Why did they receive all the VC love? Did they just have better companies than the rest? Or was it something deeper… 🤔
Here’s are 5 essential fundraising rules from the Superhuman of fundraising himself, Rahul Vohra 👇🏻
Growth Stories 🚀
A 4x increase in ARR and 7x increase in headcount later, Sourcegraph has been valued at $2.6B. Quinn Slack and Beyang Liu want to put great code-search in the hands of every dev in the world and it’s easy to see why:
Once you Sourcegraph, there's no going back. 😉
Fundraising, Venture Capital and Exits 🤑
The Times They Are a-Changin' 👩🏻🎤
With trillions of dollars flowing into the global economy, capital increasingly looks like a commodity asset. So as someone in the business of “selling capital” (aka, a VC) how do you convince a buyer (aka, a founder) that your capital is GREENER than the rest of the land? 💚 The simple answer… it’s really f*$#ing hard!
Especially when your competitors are the likes of Harry Stebbings, Josh Buckley, Naval Ravikant, Jack Altman, Elad Gil, Lenny Rachitsky and James Beshara 🤯
7 years since their series B, and a rollercoaster ride that saw their NPS (Net Promoter Score) go down to 15 and bounce back to 85 🤩, Product analytics firm Mixpanel turns unicorn with a $277M series C led by Bain Cap 💰
AI-powered writing assistant Writer raises $21M Series A led by Insight Partners ✍🏻
[Self-plug 🚨] We are super excited to announce our seed fundraise of $2.5M led by Sequoia Surge and Together Fund 🤩 Here’s what Forbes, Nasdaq, LiveMint, Marketwatch, Yourstory, Yahoo Finance, Entrackr, and VCCircle had to say about us. ❤️
Launches, events, and releases
Microsoft Notion? Workspaces, pages, and components 😱
And Notion be like…
Nerding out on PLG 🤓📚
Statuspage.io’s (Atlassian suite) co-founder Steve Klien shares his playbook for content marketing 🤩. Find out why and how early-stage startups should invest in
1/ creating viral content 📣
2/ and get into Google’s good books 🤝
Read more 👈🏻
Some housekeeping…
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