ZenDesk's founder gets his pay day💰& the cardinal laws of Growth 🎯
Your weekly PLG round-up: Acquisition, super launches, growth frameworks and a lot, lot more.
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
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Into the Twitterverse 🐦🌌
ZenDesk Buyout: Victory or Panic sell?
Just 3 months ago, ZenDesk rejected a $17B offer because they felt that they weren’t fairly ‘valued.’
Today, they’ve been sold at a much, much lower $10B to a private equity firm.
Twitter experts are quick to liken this to LinkedIn being sold at $26B in 2016 during a downturn, only to later realize it was such a huge bargain.
Slumping tech valuations, and a founder that finally got his payday after over 9 years of dilutions and turbulence.
Was it worth it? Only time will tell.
Built to Last: A framework for strong Growth teams 💪🏻
The #1 reason most growth teams suffer is due to the lack of systems that evaluate, measure and prime them for success.
Adam Fishman comes through for all Founders and Growth leaders with a solid competency model to build and scale growth teams. Cheggit. 👇
TLDR; Four main competency areas are:
- Growth Execution
- Customer Knowledge
- Growth Strategy
- Communication & Influence
Telegram launches a premium-tier 💰
In the quest to keep the development of the app driven primarily by users and not advertisers, Telegram launches premium subscription.
Starting at 4.99$, we’re waiting to see how many of its users will move over the fence. They’ve coined this as sustainable monetization and we’re here 👏🏽 for 👏🏽 it 👏🏽
🔎 The PLG hunt
SleekFlow is gunning for the social commerce throne 👑
Today’s shoppers spend 80% of their time on social media platforms. SleekFlow hopes to ride this wave of behavioral change. The Hong Kong-based company helps businesses build customer flow automation by merging conversations, catalogs, and payment solutions.
The goal? To become the #1 social commerce unified hub - in a market that’s projected to rise to a whopping $6.2 trillion by 2030.
Which hot and upcoming PLG company are you most excited about? 👇🏻
Growth Stories 🚀
Goodbye, spreadsheets and PDFs. Hello, Qwilr 🪶
Sales and marketing teams at Zendesk, TikTok, and Dropbox are ditching archaic documentation and going the Qwilr way. From murdering the v1 of their product to ditching freemium; here’s a deep dive into everything that got them this far 👇
Fundraising, Venture Capital, and Exits 🤑
Appsmith pockets a whopping $41M Series B 👏🏽
This US & India-based open-source app-development startup helps teams build custom apps. They’re honest about being Low code.Tech that does good? Sign us up ✍🏼
Birdie, a caretech startup that enables care providers for the elderly with tools such as patient management, visibility, and operations raises a sweet $30M! 🎯
Launches, events, and releases
END OF AN ERA!
The good folks at Gong are bidding adieu to the old sales reports and quarterly forecasts, and saying hello to Gong Forecast.
The Reality Revolution in sales hath begun.
Payroll management across 90 countries? No big deel.
A new era for commerce.
With 100+ new products in its Summer 2022 edition; Shopify is paying attention to the creator economy. 👯♀️
Features that enable B2B businesses to go the D2C route easily, and allow stores to enable NFT activation and A LOT more to acquire, engage and turn customers into loyal champions 🔥
Nerding out on PLG 🤓📚
Elena Verna on the 5 cardinal laws of growth 🔨
This one is gold. We’ll just let you read it for yourselves.
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