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Jan 17, 2022ยทedited Jan 17, 2022Liked by Arjun Rakesh

wonderful post & excellent blog! but you missed their most important acquisition channel: affiliates (see https://twitter.com/deadcoder0904/status/1398141109075730436).

affiliates allowed everyone on youtube & twitter to promote copy.ai like crazy. everyone made youtube videos, wrote blogs, published tweets to promote it.

they give 45% to every referral for 1 year so everyone promoted it like crazy. they were also first to market & first to channel so it helped them nail facebook ads as well.

they've executed it so well that i feel like every fast-growing saas startup should steal their techniques!

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