The product-led and build-in-public ethos that enabled Copy.ai's tremendous growth from 0 to $2.4M in ARR in just one year
wonderful post & excellent blog! but you missed their most important acquisition channel: affiliates (see https://twitter.com/deadcoder0904/status/1398141109075730436).
affiliates allowed everyone on youtube & twitter to promote copy.ai like crazy. everyone made youtube videos, wrote blogs, published tweets to promote it.
they give 45% to every referral for 1 year so everyone promoted it like crazy. they were also first to market & first to channel so it helped them nail facebook ads as well.
they've executed it so well that i feel like every fast-growing saas startup should steal their techniques!