Is PLG freemium rebranded? Notion at $10B, Microsoft acquires Ally, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️
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Into the Twitterverse 🐦🌌
Is PLG = Freemium + Virality, rebranded?!? 🤔
Well… yes ✅ and no ❌
Zachary Perret from Plaid asks a pertinent question on PLG 👇🏻 A question we wrestled with for the longest time!
James Kaikis made a great point - there’s finally a real GTM process powering PLG! Top of funnel, activation, PQLs (product qualified leads), Sales team, Customer Success, Account management, all working at heightened levels of efficiency thanks to #PLG 🚀
Jason Lemkin’s adds - the modern PLG GTM is finally instrumented and tooled for the job 👇🏻 Think Amplitude, Mixpanel, Segment, and many more ⚡️
Money 💰 = Time ⏰
As markets get crazier and PLG companies (and founders) get hotter 🔥 Harry Hurst had an insightful reminder of what raising money really buys, time. Pipe has burnt less than 5% of what they’ve raised! A shoutout to a company that has emerged as one of the strongest enablers of product-led growth (without dilution 😉 )
Much like Messi ⚽️ it took Notion a decade of work to be an overnight success! 🦄
Jason Lemkin reminds us of the tough early years Notion (much like many other wildly successful startups) faced on its road to becoming a decacorn last week ⭐️
Growth Stories 🚀
This weeks article was a Substack on Substack 😵💫 … Thanks for the shoutout, Lulu 🙌🏻
Here’s how Substack is reimagining publishing in the modern world and grew to a mind-boggling $650M in the process 👇🏻
Also, we’re back with a new podcast episode! Find out how Figma layered their bottoms-up PLG motion with a kickass sales team to build a $10B SaaS giant!👇🏻 Make sure to follow the channel on Spotify for weekly updates
Fundraising, Venture Capital and Exits 🤑
Did you bet against Bolt when things got rough over the last few years? The jokes on you 🤭 Raising $393M at a massive $6B valuation they are very much up and kicking! 🔥
Notion rides the remote work wave to 20M active users (you and I included, right? 😅) and a valuation of…
wait for it…
Microsoft acquires 3-year-old OKR specialists Ally.io 💰#Microsoft is pleased to announce the acquisition of @Allydotio, a leader in the OKR space. Ally will join the #MSFTViva family as part of our employee experience platform. Learn more: https://t.co/uu09EHz9Ad https://t.co/mhATVW7S6IMicrosoft Stories and News @MSFTnews
Launches, events, and releases
Crypto stans rejoice! 🤩 Stripe has hired a 3 member crypto team and the payment giants’ re-entry into the industry is very close!
Toronto-based password management tool 1password releases a new feature that lets users share credentials over links 🔗
Instagram adds scheduling and ‘practice mode’ features for Live creators 👨🏻🎨
Nerding out on PLG 🤓📚
Jennifer Li from a16z discusses the role research plays in a Product-led organization and shares tactics on how one could adopt a research mentality. Find out more
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