Top of the Lyne | Ruchin Kulkarni | Substack

Codifying Liquid Death's Disruption

Through the reduction ad absurdum of water

Jul 18 •

and

Ruchin Kulkarni

What's in the box?

The contents of the '23 Time Capsule we're burying in San Mateo next week

Sep 2, 2023 •

Ruchin Kulkarni

and

High churn, low LTV

"What's that?" - Murf AI

Jun 17, 2023 •

and

Ruchin Kulkarni

These boots are made for strappin'

"...and that's just what we'll do." - Userflow founders

May 20, 2023 •

Ruchin Kulkarni

and

Breaking the GTM code: Slack's biggest secrets finally revealed

Breaking the magician's code: Why a >120% NRR is a science, not a magic trick

Apr 29, 2023 •

Ruchin Kulkarni

and

The Go-To-Market silver bullet

How a 1-2 of behavioral AI & In-app nudges powered Pictory's +14% increase in Net Revenue Retention

Apr 13, 2023 •

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, and

Ruchin Kulkarni

Our conference season watchlist

The ultimate guide to all destinations that should be a part of your Techtember pilgrimage.

Aug 2, 2023 •

Ruchin Kulkarni

,

, and

Gayatri Gaidhani

It's conference szn ⚡️

+ why June is the new September

Jun 22, 2023 •

and

Ruchin Kulkarni

How to nail category creation (and then some)

4 things we learnt about category creation from Maze CEO Jonathan Widawski

Apr 6, 2023 •

Ruchin Kulkarni

and

Is there an enterprise sales gene?

If you don't find it here, you won't find it anywhere

Mar 30, 2023 •

and

Ruchin Kulkarni

Why we're doing live events

There's a reason why Saturday Night Live is... live

Mar 18, 2023 •

and

Ruchin Kulkarni

And the winner is...

Predicting who takes home the generative AI crown (and how)

Feb 18, 2023 •

,

Ruchin Kulkarni

, and

Generative AI: Why now?

We should do better than "Generative AI", fellow humans

Feb 4, 2023 •

,

Ruchin Kulkarni

, and

The Expansion Manifesto: Part 3/3

Part 3/3 of the Expansion Manifesto

Jan 24, 2023 •

and

Ruchin Kulkarni

Top of the Lyne

Top of the Lyne

Join marketing leaders from Canva, Hopper, Notion, Figma, and 1,000s of other D2C & SaaS companies. 🙌🏻

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