Archive - Top of the Lyne

Happier with Zapier

The product-led growth engine that powered Zapier's growth from $0-$140M ARR and a $5B valuation with just $1.4M raised

Feb 22, 2022 •

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Ruchin Kulkarni

Product led growth: What makes Canva, Figma & Shopify the best

From being great story-tellers to delivering value fast and leveraging product qualified leads (PQLs), the best PLG companies are a cut above the rest

Dec 21, 2021 •

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Ruchin Kulkarni

Breaking the GTM code: Slack's biggest secrets finally revealed

Breaking the magician's code: Why a >120% NRR is a science, not a magic trick

Apr 29, 2023 •

Ruchin Kulkarni

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Black Friday: Crystal Ball 🔮

8 trends from last year that will define the 2024 shopping season

Sep 26, 2024 •

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Aamir Kanchwala

Black Friday: From a local police nightmare to a $70B global event

How football fans in Philly created the largest shopping frenzy in the world

Sep 18, 2024 •

Aamir Kanchwala

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The Go-To-Market silver bullet

How a 1-2 of behavioral AI & In-app nudges powered Pictory's +14% increase in Net Revenue Retention

Apr 13, 2023 •

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Ruchin Kulkarni

High churn, low LTV

"What's that?" - Murf AI

Jun 17, 2023 •

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Ruchin Kulkarni

How to nail category creation (and then some)

4 things we learnt about category creation from Maze CEO Jonathan Widawski

Apr 6, 2023 •

Ruchin Kulkarni

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The rise of the Jasper Empire

From launch to unicorn and ~$75M in revenue - all in a mere 18 months

Nov 23, 2022 •

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Ruchin Kulkarni

Codifying Liquid Death's Disruption

Through the reduction ad absurdum of water

Jul 18, 2024 •

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Ruchin Kulkarni

These boots are made for strappin'

"...and that's just what we'll do." - Userflow founders

May 20, 2023 •

Ruchin Kulkarni

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What's in the box?

The contents of the '23 Time Capsule we're burying in San Mateo next week

Sep 2, 2023 •

Ruchin Kulkarni

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