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Printing $s with gated content, the database wars, and "industry leaders"
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world…
 • 
Ruchin Kulkarni
, 
Aishwarya G
, and 
Gayatri Gaidhani
Microsoft goes wildin', SDRs beware, selling to enterprise, and more...
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world…
 • 
Ruchin Kulkarni
, 
Gayatri Gaidhani
, and 
Aishwarya G
It’s closing season…...
Category Creation 101, The Anatomy of a PQL, Chris Orlob's Q4 gift to us all, and a lot more: This Week In PLG ❤️
 • 
Gayatri Gaidhani
, 
Aishwarya G
, and 
Ruchin Kulkarni
No code, no problem 🫡
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world…
 • 
Gayatri Gaidhani
, 
Aishwarya G
, and 
Ruchin Kulkarni

September 2022

Time = flat circle
The latest from the PLG world - and why your déjà vu probably isn't misplaced
 • 
Gayatri Gaidhani
, 
Aishwarya G
, and 
Ruchin Kulkarni
Take a long, hard look at yourself
Fresh off the PLG press🗞: Figma sells out, Dreamforce takes over downtown SF, Fazz and Codacy get wings, and a lot more!
 • 
Gayatri Gaidhani
, 
Rahul Krishnan
, and 
Ruchin Kulkarni
📍SaaStr Annual '22 - Come say hi 👋
We're with the rest of the cloud at SaaStr Annual this week
 • 
Rahul Krishnan
, 
Ruchin Kulkarni
, and 
Aishwarya G
Figma wasn’t built in a day ❤️
Fresh Off the PLG press🗞: Figma's early days, lessons from Tesla, a Tok a keeps irrelevance away & the run up to SaaStr 💫
 • 
Gayatri Gaidhani
, 
Ruchin Kulkarni
, and 
Aishwarya G
Just another glorified newsletter tool 🗞
Fresh off the PLG Press: Substack supremancy🙌🏼, PLG Flywheels 🎡 & the one tool to help you sleep better 😏
 • 
Gayatri Gaidhani
, 
Ruchin Kulkarni
, and 
Aishwarya G

August 2022

Eat. Sleep. Nuke yourself. Repeat ☢️
Reverse AR 🔄, the rituals of great teams 💯, Sales 🤝 PLG, and more!
 • 
Rahul Krishnan
, 
Ruchin Kulkarni
, and 
Gayatri Gaidhani
Rarer than a profitable unicorn🦄
On not letting a good crisis go to waste🧘🏼‍♀️, the myth of clean data 🤷🏻‍♂️, Pendo's crazy ride so far🎢 and a lot, lot more! 🗞
 • 
Aishwarya G
, 
Gayatri Gaidhani
, and 
Ruchin Kulkarni
Wizzing to 💯 million
Forbes Cloud 100 🎖, reducing friction, secret behind Replit's success 👀, and Mutiny against traditional marketing ⚔
 • 
Ruchin Kulkarni
, 
Rahul Krishnan
, and 
Gayatri Gaidhani
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